Connect IT Conference 2010:
     Design+Align
    Objectives & Strategy Brief
Contents
•   Overview
    –   History
    –   #CIT09 Review
    –   #CIT10 Concept
    –   #CIT10 Theme
•   Strategic Obje...
Overview: History
Connect IT Conference is the only        2006            2007            2008             2009
student-r...
#CIT09
“Small Rooms | Big Ideas speaks to the power of
collaboration and sharing ideas through the use of
participation-ce...
Historical Summary: Connect IT 2009




     http://www.youtube.com/watch?v=k64KUBmjgx4
Business Model
                                   Generation
                                   The accessibility of infor...
#CIT10: Design+Align

   “Work, society, and technology are
 intersecting. The uses of social networks
   have inherent be...
Strategic Objectives
• Ensure B.Comm undergraduate candidates at TRSM are
  best enabled to hustle in:
   – Integrative ap...
Strategic Objectives: Boiled Down


       Excite industry
         professionals
          about the       Excite student...
Tactical Goals
    Engagement                Brand Capital          Media Awareness



Confirmed                 Pre & Pos...
Engagement / Audience

                    why attend?
Disengaged Engaged                 Faculty         Industry
• Elbow...
Level of Engagement




                        Faculty
             Engaged
             Students

Disengaged            ...
Contact
For more information on event strategy, sponsorship and
  opportunities for integration, please contact:
      Jai...
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Connect IT Conference 2010 Brief

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An overview of the objectives for the 2010 Connect IT Conference put on by students of the Ted Rogers School of Management at Ryerson University.

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Connect IT Conference 2010 Brief

  1. 1. Connect IT Conference 2010: Design+Align Objectives & Strategy Brief
  2. 2. Contents • Overview – History – #CIT09 Review – #CIT10 Concept – #CIT10 Theme • Strategic Objectives • Tactical Goals • Engagement / Audience • Contact
  3. 3. Overview: History Connect IT Conference is the only 2006 2007 2008 2009 student-run conference in Canada • Knowledge • Global • The Elusive • Small that explores the various interrelated is Power Innovation Balance Rooms | Big • Evan • Mitch Joel, • Thomas Ideas dimensions of IT for the ultimate Solomon, Marketing & Homer- • Mark purpose of encouraging tomorrow's CBC Personal Dixon, Chair Surman, Television Branding of Global Executive business leaders. Broadcaster, Expert Systems, Director, Journalist & [KEYNOTE] CIGI Mozilla Author [KEYNOTE] Foundation By partnering with the Ted Rogers [KEYNOTE] [KEYNOTE] School of Information Technology Management (ITM) at Ryerson University, the conference facilitates student development of holistic strategies for the management of technology and innovation.
  4. 4. #CIT09 “Small Rooms | Big Ideas speaks to the power of collaboration and sharing ideas through the use of participation-centric technologies. By attracting Toronto’s biggest and brightest tech leaders, strategies for managing technology and innovation developments help position Ryerson students as future leaders in the sector… …With 25% of delegates being industry professionals students are also given the opportunity to interact with potential employers and gain access to real-world insight and experience.” – Jaime Sorgente http://connectitconference.com/2009
  5. 5. Historical Summary: Connect IT 2009 http://www.youtube.com/watch?v=k64KUBmjgx4
  6. 6. Business Model Generation The accessibility of information and customer empowerment have changed competitive landscapes Traditional business models are proving to be ineffective #CIT10: Emerging models are misunderstood and unproven. Fundamental changes to our business models are desperately needed in order to create the next generation of enterprises. Concept Personal Identity Social Business Management Design Personal success as a common goal How do organizations navigate through the social information wave and win? Struggling to find a competitive Organizations need to be more highly advantage distributed, collaborative, and expand How can we manage our virtual ecosystems. identities for personal gain? The next transformation of business will be Discover the inherit risks of this evolving centered on balancing work, society, and space technology. Understand strategies that help maximize Success means intentional creation of benefits from participating in social dynamic and socially calibrated systems, networks processes and culture.
  7. 7. #CIT10: Design+Align “Work, society, and technology are intersecting. The uses of social networks have inherent benefits and risks. New business models are emerging and largely misunderstood. New business designs are realigning organizations and individuals. This year, discover how we are both evolving.”
  8. 8. Strategic Objectives • Ensure B.Comm undergraduate candidates at TRSM are best enabled to hustle in: – Integrative approaches to management – Holistic understandings of technology – Forward looking assessments of the ICT landscape ensuring best responses & execution • Facilitate interdisciplinary professional engagement where industry impacts student growth and direction – Strengthen relationships between technology professionals and the Ryerson University community – Provide an opportunity for industry to present new fresh ideas to faculty for validation & insight
  9. 9. Strategic Objectives: Boiled Down Excite industry professionals about the Excite students potential of the about being the Ryerson next generation community & of IT the value they Management offer to their leadership business challenges
  10. 10. Tactical Goals Engagement Brand Capital Media Awareness Confirmed Pre & Post Press Attendees Touches Butts in Seats (% of # of Student Guide people who actually downloads show up) Credible On-campus # followers Mentions Participation (number of questions asked by attendees) # of essay submissions Highly engaged student relationships developed # of blog posts Credible External Mentions (PRIME Attendee Sat & Score) Hash tag (#CIT10) Improvement prevalence
  11. 11. Engagement / Audience why attend? Disengaged Engaged Faculty Industry • Elbow • New • Engage • Poaching rubbing knowledge students • Mind capital • Venue • Career • Engage • New ideas • No insight & industry • Networking class(legit) professional thought- • Ballerism & success leaders suits • Participation • Recognition • Recognition (TRSM) (personal & TRSM)
  12. 12. Level of Engagement Faculty Engaged Students Disengaged Industry Students
  13. 13. Contact For more information on event strategy, sponsorship and opportunities for integration, please contact: Jaime Sorgente VP, Marketing and Communications Connect IT Conference Twitter: @jsorgent Email: jsorgente@live.com

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