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1Economic Recovery Index
Economic Recovery Index
An Amárach Research Briefing
June 2013
(including analysis by main bank; ...
2Economic Recovery Index
Summer Time
It must be the weather: after an especially dull
and gloomy winter the mood of the na...
3Economic Recovery Index
The Emotional Recovery
We have been reporting our monthly
Economic Recovery Index since April 200...
4Economic Recovery Index
Using the answers to the question on ‘stages of recovery’ we have created the Economic
Recovery I...
5Economic Recovery Index
A Matter of Measurement
May’13: 44% June ’13: 37%
May ’13: 29% June ’13: 32%
May ’13: 24% June ’1...
6Economic Recovery Index
ERI Summary Tables I
Which one statement ‘best describes the economic situation in Ireland right ...
7Economic Recovery Index
ERI Summary Tables II
% agree strongly/slightly with selected statements:
%
Ireland will be
throu...
8Economic Recovery Index
ERI Summary Tables III
% agree strongly/slightly with selected statements:
%
I am more
relaxed ab...
9Economic Recovery Index
Bank Borrowers I
% of Irish adults who agree/disagree with the statement (by sex, age, and age of...
10Economic Recovery Index
Bank Borrowers II
% of Irish adults who agree/disagree with the statement (by main bank/supermar...
11Economic Recovery Index
NEW: Buy Irish I
% of Irish adults who agree/disagree with the statement:
“I always buy Irish wh...
12Economic Recovery Index
NEW: Buy Irish II
% of Irish adults who agree/disagree with the statement (by main bank/supermar...
13Economic Recovery Index
The Mood of the Nation 1
Did you experience any of these feelings a lot of the day yesterday?
% ...
14Economic Recovery Index
The Mood of the Nation 2
Did you experience any of these feelings a lot of the day yesterday?
% ...
15Economic Recovery Index
Emotions Summary Table
% Enjoyment
Happ-
iness
Stress Worry Anxiety Sadness Pain Anger
Jun-09 58...
16Economic Recovery Index
Changing Moods I
Source: Amárach Research, June 2013
June 2013 TOTAL Male Female 15-24 25-34 35-...
17Economic Recovery Index
Changing Moods II
Source: Amárach Research, June 2013
June 2013 TOTAL AIB BOI PTSB
Ulster
Bank
T...
18Economic Recovery Index
ERI Resources
We have created a dedicated resource
on the Amárach website for those
interested i...
Drivers & Drinking
About Amárach
Amárach Research is an independent market
research agency, providing a full range of
rese...
Trends Report
Call us on 01 410 5200 if you want your business to
bounce forward to success:
Mark Nolan Managing Director
...
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Amárach Economic Recovery Index June 2013

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A report on the mood of the Irish consumer, from spending and savings, to the economy to their emotional wellbeing.

Based on a survey of 1,000 adults on the Amárach Research monthly online omnibus.

Published in: Economy & Finance, Technology
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Transcript of "Amárach Economic Recovery Index June 2013"

  1. 1. 1Economic Recovery Index Economic Recovery Index An Amárach Research Briefing June 2013 (including analysis by main bank; main supermarket; mobile network) © Amárach Research
  2. 2. 2Economic Recovery Index Summer Time It must be the weather: after an especially dull and gloomy winter the mood of the nation has lifted significantly in our June ERI survey. In fact, our ERI Index is back to levels last seen in the summer of 2010. Consumers are still cautious – they’re not rushing out to spend or borrow and they’re still saving – but it’s certainly a welcome improvement after the volatility of recent months. We see it also in the levels of happiness and enjoyment – hitting levels not seen in several years: it might be ‘one swallow’ but we can still enjoy the sunshine while it lasts…
  3. 3. 3Economic Recovery Index The Emotional Recovery We have been reporting our monthly Economic Recovery Index since April 2009. We set out four years ago to assess the psychological impact of the recession and to chart our ‘emotional progress’ towards recovery alongside our ‘economic progress’. This report summarises our Economic Recovery Index results from April 2009 to June 2013. The most recent fieldwork was conducted during 16th to 22nd June 2013 inclusive. We have now added historical tables to the report following requests from a number of readers.
  4. 4. 4Economic Recovery Index Using the answers to the question on ‘stages of recovery’ we have created the Economic Recovery Index, which ranges from 0 to 100 (0 = deep recession; 100 = back to peak). Our ERI index in June 2013 jumped to 24.5 – it’s highest since July 2010: The Economic Recovery Index Source: Amárach Research, June 2013 0 5 10 15 20 25 30 Apr'09 Jun July Aug Sept Oct Nov Dec Jan'10 Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan'11 Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan'12 Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan'13 Feb Mar Apr May June
  5. 5. 5Economic Recovery Index A Matter of Measurement May’13: 44% June ’13: 37% May ’13: 29% June ’13: 32% May ’13: 24% June ’13: 27% May ’13: 2% June ’13: 4% May ’13: 1% June ’13: 0% Every month we survey a representative, online sample of 1,000 adults and ask them to tell us which one statement ‘best describes the economic situation in Ireland right now’ (listed below) The improvement we saw in May has continued straight through to June in our survey:
  6. 6. 6Economic Recovery Index ERI Summary Tables I Which one statement ‘best describes the economic situation in Ireland right now’? % choosing each statement: % The economic situation in Ireland is getting worse The economic situation is bad but has stabilized The economic situation is bad but showing a few signs of improvement The economic situation is getting better and showing clear signs of improvement The economic situation is good and almost fully recovered Economic Recovery Index Jun-09 52 27 19 2 0 17.8 Jun-10 33 36 27 3 1 25.3 Jun-11 46 28 23 2 1 20.4 Jun-12 50 29 20 1 0 18.2 May-13 44 29 24 2 1 21.3 Jun-13 37 32 27 4 0 24.5
  7. 7. 7Economic Recovery Index ERI Summary Tables II % agree strongly/slightly with selected statements: % Ireland will be through the worst of the recession in 12 months time I feel I am financially comfortable enough to make it through the recession I am optimistic in spite of the current economic situation Right now it seems like the recession is affecting other people more than it is affecting me Jun-09 44 51 65 61 Jun-10 42 45 54 50 Jun-11 23 34 47 44 Jun-12 25 36 43 45 May-13 25 39 45 46 Jun-13 33 40 48 46
  8. 8. 8Economic Recovery Index ERI Summary Tables III % agree strongly/slightly with selected statements: % I am more relaxed about spending money than I was a few months ago I am saving a lot more than before because of the recession My main financial priority is to pay off my debts as quickly as possible I would be happy to borrow money from a bank if I need to Jun-09 16 Jun-10 22 24 61 30 Jun-11 14 25 59 23 Jun-12 15 25 55 23 May-13 18 24 56 24 Jun-13 21 28 54 23
  9. 9. 9Economic Recovery Index Bank Borrowers I % of Irish adults who agree/disagree with the statement (by sex, age, and age of children): “I would be happy to borrow money from the bank if I needed to” Source: Amárach Research, June 2013 June 2013 TOTAL Male Female 15-24 25-34 35-44 45-54 55+ Child’n under 6 Child’n 6-17 Child’n 17+ Weighted Sample 1001 494 507 174 225 176 157 269 180 219 334 Strongly Agree 7% 9% 5% 5% 10% 7% 6% 6% 9% 8% 7% Slightly Agree 16% 19% 14% 16% 23% 20% 11% 12% 23% 17% 10% Neither/Nor 12% 14% 11% 17% 12% 10% 10% 11% 13% 11% 12% Slightly Disagree 23% 23% 24% 32% 20% 28% 18% 21% 21% 21% 20% Strongly Disagree 38% 33% 43% 27% 29% 33% 53% 46% 32% 39% 49%
  10. 10. 10Economic Recovery Index Bank Borrowers II % of Irish adults who agree/disagree with the statement (by main bank/supermarket/mobile): “I would be happy to borrow money from the bank if I needed to” Source: Amárach Research, June 2013 June 2013 TOTAL AIB BOI PTSB Ulster Bank Tesco Dunne Stores Aldi Lidl O2 Vodafone Weighted Sample 1001 342 301 158 124 339 159 215 132 220 370 Strongly Agree 7% 7% 9% 5% 6% 8% 6% 9% 5% 6% 6% Slightly Agree 16% 16% 16% 18% 20% 21% 17% 11% 14% 17% 15% Neither/Nor 12% 14% 10% 5% 18% 13% 9% 8% 14% 13% 12% Slightly Disagree 23% 27% 22% 23% 21% 19% 22% 27% 24% 19% 24% Strongly Disagree 38% 32% 40% 46% 32% 36% 44% 40% 36% 40% 39%
  11. 11. 11Economic Recovery Index NEW: Buy Irish I % of Irish adults who agree/disagree with the statement: “I always buy Irish when I can” Source: Amárach Research, June 2013 June 2013 TOTAL Male Female 15-24 25-34 35-44 45-54 55+ Child’n under 6 Child’n 6-17 Child’n 17+ Weighted Sample 1001 494 507 174 225 176 157 269 180 219 334 Strongly Agree 23% 24% 22% 16% 24% 21% 21% 29% 22% 19% 26% Slightly Agree 28% 25% 31% 31% 24% 28% 25% 32% 28% 28% 29% Neither/Nor 22% 23% 22% 27% 22% 21% 26% 18% 23% 25% 22% Slightly Disagree 14% 15% 13% 13% 16% 18% 13% 10% 14% 15% 12% Strongly Disagree 8% 9% 7% 8% 9% 7% 11% 6% 7% 9% 8%
  12. 12. 12Economic Recovery Index NEW: Buy Irish II % of Irish adults who agree/disagree with the statement (by main bank/supermarket/mobile): “I always buy Irish when I can” Source: Amárach Research, June 2013 June 2013 TOTAL AIB BOI PTSB Ulster Bank Tesco Dunne Stores Aldi Lidl O2 Vodafone Weighted Sample 1001 342 301 158 124 339 159 215 132 220 370 Strongly Agree 19% 24% 28% 26% 21% 30% 25% 18% 24% 22% 19% Slightly Agree 28% 31% 27% 27% 28% 23% 25% 30% 29% 31% 28% Neither/Nor 23% 22% 22% 22% 24% 23% 22% 24% 21% 23% 23% Slightly Disagree 16% 10% 14% 13% 14% 14% 15% 14% 14% 11% 16% Strongly Disagree 8% 8% 6% 10% 8% 7% 8% 10% 9% 7% 8%
  13. 13. 13Economic Recovery Index The Mood of the Nation 1 Did you experience any of these feelings a lot of the day yesterday? % saying Yes: April 2009 to June 2013 Source: Amárach Research, June 2013 0% 10% 20% 30% 40% 50% 60% 70% Apr'09 Jun Aug Oct Dec Feb Apr'10 June Aug Oct Dec Feb Apr'11 June Aug Oct Dec Feb Apr'12 June Aug Oct Dec Feb Apr June Enjoyment Happiness Stress Worry
  14. 14. 14Economic Recovery Index The Mood of the Nation 2 Did you experience any of these feelings a lot of the day yesterday? % saying Yes: April 2009 to June 2013 Source: Amárach Research, June 2013 0% 5% 10% 15% 20% 25% 30% 35% 40% Apr'09 May Jun Jul Aug Sept Oct Nov Dec Jan'10 Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan'11 Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan'12 Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan'13 Feb Mar Apr May June Anxiety Sadness Pain Anger
  15. 15. 15Economic Recovery Index Emotions Summary Table % Enjoyment Happ- iness Stress Worry Anxiety Sadness Pain Anger Jun-09 58 52 48 42 32 17 20 17 Jun-10 55 53 41 33 29 15 22 16 Jun-11 56 51 40 36 26 17 19 12 Jun-12 58 52 39 35 27 19 22 15 May-13 52 52 44 41 34 22 25 18 Jun-13 60 55 39 37 30 19 28 17 Did you experience any of these feelings a lot of the day yesterday? % saying Yes:
  16. 16. 16Economic Recovery Index Changing Moods I Source: Amárach Research, June 2013 June 2013 TOTAL Male Female 15-24 25-34 35-44 45-54 55+ Child’n under 6 Child’n 6-17 Child’n 17+ Weighted Sample 1001 494 507 174 225 176 157 269 180 219 334 Enjoyment 60% 63% 57% 60% 52% 61% 54% 68% 49% 52% 63% Happiness 55% 54% 57% 67% 59% 54% 43% 53% 56% 53% 53% Stress 39% 37% 41% 41% 47% 44% 38% 29% 50% 48% 34% Worry 37% 32% 41% 41% 43% 36% 41% 26% 45% 41% 31% Anxiety 30% 27% 32% 30% 34% 34% 31% 22% 39% 39% 26% Boredom 29% 30% 29% 52% 36% 28% 21% 14% 28% 25% 19% Physical Pain 28% 31% 25% 21% 29% 23% 29% 33% 29% 32% 31% Sadness 19% 17% 21% 26% 24% 21% 15% 12% 24% 24% 14% Anger 17% 18% 15% 24% 22% 20% 11% 9% 25% 21% 10% Fear 9% 9% 10% 10% 14% 7% 10% 5% 12% 13% 7% Did you experience any of these feelings a lot of the day yesterday? % saying Yes: June 2013
  17. 17. 17Economic Recovery Index Changing Moods II Source: Amárach Research, June 2013 June 2013 TOTAL AIB BOI PTSB Ulster Bank Tesco Dunne Stores Aldi Lidl O2 Vodafone Weighted Sample 1001 342 301 158 124 339 159 215 132 220 370 Enjoyment 60% 60% 60% 61% 58% 62% 62% 56% 59% 59% 60% Happiness 55% 55% 56% 50% 64% 57% 58% 53% 56% 56% 54% Stress 39% 36% 41% 43% 44% 40% 37% 42% 33% 37% 39% Worry 37% 35% 37% 38% 40% 35% 38% 39% 39% 37% 35% Anxiety 30% 28% 27% 35% 35% 32% 26% 30% 33% 29% 30% Boredom 29% 31% 28% 29% 34% 32% 32% 28% 25% 26% 26% Physical Pain 28% 27% 24% 31% 31% 27% 29% 30% 30% 25% 27% Sadness 19% 19% 17% 17% 22% 19% 15% 26% 18% 19% 17% Anger 17% 16% 15% 18% 19% 19% 14% 21% 14% 17% 15% Fear 9% 9% 8% 10% 10% 9% 9% 10% 11% 10% 8% Did you experience any of these feelings a lot of the day yesterday? % saying Yes: June 2013 (by main bank/supermarket/mobile)
  18. 18. 18Economic Recovery Index ERI Resources We have created a dedicated resource on the Amárach website for those interested in exploring our Economic Recovery Index further. It includes links to previous issues as well as to a spreadsheet containing monthly values for all the component parts of the ERI – and more besides – going right back to April 2009. There is also a link to a special data visualisation facility we have created in partnership with Delphi Analytics.
  19. 19. Drivers & Drinking About Amárach Amárach Research is an independent market research agency, providing a full range of research services to our Irish and international clients. Amárach specialises in turning information into insight; and insight into foresight. Amárach’s experienced team of 30 directors and executives manage online, face-to-face and cati surveys (through our call centre); as well as qualitative research including focus groups, in- depths and ethnographic studies. We also delivers a world class field-only service to universities and international agencies. Over nearly 25 years, Amárach has pioneered innovative research techniques and reported on Irish social, lifestyle and tech trends since the 1980s. Amárach invests heavily in understanding current Irish consumer and business trends, and shares numerous, free reports and presentations via our blog and slideshare sites, linked via our main website: www.amarach.com
  20. 20. Trends Report Call us on 01 410 5200 if you want your business to bounce forward to success: Mark Nolan Managing Director or Michael McLoughlin Chief Executive or Gerard O’Neill Chairman for a confidential discussion about your needs and to explore how we can help you succeed through world class market research. e. gerard.oneill@amarach.com w. www.amarach.com b. www.amarach.com/blog t. twitter.com/AmarachResearch
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