SlideShare a Scribd company logo
1 of 23
Global Self Publishing
Podcamp Cleveland 2010
Alex Landefeld




                         1
Global Self Publishing   Alex Landefeld
                            Phyllostachys@gmail.com
Podcamp Cleveland 2010      http://www.YouTube/user/AlexLandefeld
                                                                    2
Opportunity
          3
A Market Exists For You

• Your Planet

• Digital publishing

• Global Network

• Consumers




4
Problem
          5
Earliest Publishing

• Pictographs

• Symbols

• Translations




6
Gutenberg
• Moveable Type

• Paper

• Culture

• Books




7
Increased Population

• More Humans

• More Hungry Minds




8
Solution
           9
Film

• Easier capture

• Broader, faster distribution




10
Internet

• Quicker

• Broader

• Online / Offline

• Social Web




11
Internet

• Quicker

• Broader

• Online / Offline

• Social Web




11
Digital Video

• SD vs HD

• Higher Resolution

• Flash vs MiniDV

• Post-production




12
Post-production?

• HD Video

• HD = greater file size

• Greater file size = longer upload

• Content Design




13
Create
         14
What How Who?

• What

• Strengths

• Interests

• Who

• Longevity




15
Create

• Think

• Do

• Produce




16
Upload

• Where?

• Blog?

• iTunes?




17
Distribute

• YouTube

• Twitter

• Facebook

• SEO / SEM




18
Video Taiji
              19
Video Taiji

• Alex Landefeld

• Phyllostachys@gmail.com

• How-to

• Global Taiji Community

• YouTube.com/user/AlexLandefeld

• Twitter.com/Alex_Landefeld




20
Thank You
Colophon
The image of the Roman coliseum was part of the Keynote
template for this presentation, but seemed fitting to be used as
a repeating theme due to it's global recognition as a symbol for
visual spectacles available to a diverse audience. Your videos
uploaded to YouTube certainly fit that description.            21
Thank You

Podcamp Cleveland 2010
Alex Landefeld




                         22

More Related Content

What's hot

SXSW Interactive 2015 Highlights
SXSW Interactive 2015 HighlightsSXSW Interactive 2015 Highlights
SXSW Interactive 2015 HighlightsKatie Kelly
 
Viral marketing
Viral  marketingViral  marketing
Viral marketingcaiden92
 
Get The **** Up And Market
Get The **** Up And MarketGet The **** Up And Market
Get The **** Up And MarketRobert Dempsey
 
Stand out on Social Media - Tourism Businesses
Stand out on Social Media - Tourism BusinessesStand out on Social Media - Tourism Businesses
Stand out on Social Media - Tourism BusinessesGet up to Speed
 
Digital Fundraising
Digital FundraisingDigital Fundraising
Digital FundraisingBlue Dot
 
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead GenerationClass 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generationprds129
 
Tumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingTumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingAmanda McCormick
 
Untitled Presentation
Untitled PresentationUntitled Presentation
Untitled PresentationBangalore Prj
 

What's hot (8)

SXSW Interactive 2015 Highlights
SXSW Interactive 2015 HighlightsSXSW Interactive 2015 Highlights
SXSW Interactive 2015 Highlights
 
Viral marketing
Viral  marketingViral  marketing
Viral marketing
 
Get The **** Up And Market
Get The **** Up And MarketGet The **** Up And Market
Get The **** Up And Market
 
Stand out on Social Media - Tourism Businesses
Stand out on Social Media - Tourism BusinessesStand out on Social Media - Tourism Businesses
Stand out on Social Media - Tourism Businesses
 
Digital Fundraising
Digital FundraisingDigital Fundraising
Digital Fundraising
 
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead GenerationClass 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
 
Tumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Tumblr: The Marketing Powerhouse Your Nonprofit May Be OverlookingTumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
Tumblr: The Marketing Powerhouse Your Nonprofit May Be Overlooking
 
Untitled Presentation
Untitled PresentationUntitled Presentation
Untitled Presentation
 

Viewers also liked

Presentations12 11-eng597-2
Presentations12 11-eng597-2Presentations12 11-eng597-2
Presentations12 11-eng597-2Shannon Carter
 
Introducing Water Solutions
Introducing Water SolutionsIntroducing Water Solutions
Introducing Water SolutionsScott Muster
 
Seated Eight brocadesin_8_parts-2
Seated Eight brocadesin_8_parts-2Seated Eight brocadesin_8_parts-2
Seated Eight brocadesin_8_parts-2alex.landefeld
 
中秋賞唐詩宋詞
中秋賞唐詩宋詞中秋賞唐詩宋詞
中秋賞唐詩宋詞Li-Mei Lo
 
Introducing Water Solutions
Introducing Water SolutionsIntroducing Water Solutions
Introducing Water SolutionsScott Muster
 
Angular js for enteprise application
Angular js for enteprise applicationAngular js for enteprise application
Angular js for enteprise applicationvu van quyet
 
Presentations12 11-eng597-2
Presentations12 11-eng597-2Presentations12 11-eng597-2
Presentations12 11-eng597-2Shannon Carter
 
網路小小播音員 漢字文化節
網路小小播音員 漢字文化節網路小小播音員 漢字文化節
網路小小播音員 漢字文化節Li-Mei Lo
 
Mobile March-Mobile By the Numbers with Lisa Foote
Mobile March-Mobile By the Numbers with Lisa FooteMobile March-Mobile By the Numbers with Lisa Foote
Mobile March-Mobile By the Numbers with Lisa FooteRemainComm
 
Reality Check 2008
Reality Check 2008Reality Check 2008
Reality Check 2008RemainComm
 

Viewers also liked (14)

Presentations12 11-eng597-2
Presentations12 11-eng597-2Presentations12 11-eng597-2
Presentations12 11-eng597-2
 
Introducing Water Solutions
Introducing Water SolutionsIntroducing Water Solutions
Introducing Water Solutions
 
Seated Eight brocadesin_8_parts-2
Seated Eight brocadesin_8_parts-2Seated Eight brocadesin_8_parts-2
Seated Eight brocadesin_8_parts-2
 
中秋賞唐詩宋詞
中秋賞唐詩宋詞中秋賞唐詩宋詞
中秋賞唐詩宋詞
 
Introducing Water Solutions
Introducing Water SolutionsIntroducing Water Solutions
Introducing Water Solutions
 
Angular js for enteprise application
Angular js for enteprise applicationAngular js for enteprise application
Angular js for enteprise application
 
Presentations12 11-eng597-2
Presentations12 11-eng597-2Presentations12 11-eng597-2
Presentations12 11-eng597-2
 
MENGHAYATI AL-FATIHAH
MENGHAYATI AL-FATIHAHMENGHAYATI AL-FATIHAH
MENGHAYATI AL-FATIHAH
 
Menghayati Solat
Menghayati SolatMenghayati Solat
Menghayati Solat
 
網路小小播音員 漢字文化節
網路小小播音員 漢字文化節網路小小播音員 漢字文化節
網路小小播音員 漢字文化節
 
Mobile March-Mobile By the Numbers with Lisa Foote
Mobile March-Mobile By the Numbers with Lisa FooteMobile March-Mobile By the Numbers with Lisa Foote
Mobile March-Mobile By the Numbers with Lisa Foote
 
Reality Check 2008
Reality Check 2008Reality Check 2008
Reality Check 2008
 
Final project 333
Final project 333Final project 333
Final project 333
 
Angular js
Angular jsAngular js
Angular js
 

Similar to Podcamp Cleveland - Global Self Publishing: Alex Landefeld v3

Love Letters to The Future
Love Letters to The FutureLove Letters to The Future
Love Letters to The FutureItamar Gilon
 
Change your tools and your culture
Change your tools and your cultureChange your tools and your culture
Change your tools and your cultureSteve Buttry
 
Social Media Audience Participation #bafa10
Social Media Audience Participation #bafa10Social Media Audience Participation #bafa10
Social Media Audience Participation #bafa10PCM creative
 
2012 My Top 10 Tools
2012 My Top 10 Tools2012 My Top 10 Tools
2012 My Top 10 ToolsHowie DiBlasi
 
Hybrid Education (session 1)
Hybrid Education (session 1)Hybrid Education (session 1)
Hybrid Education (session 1)Jason Murray
 
IDC Marketing Class
IDC Marketing ClassIDC Marketing Class
IDC Marketing ClassBen Lang
 
Yes Google Really is Trying to Take over the World
Yes Google Really is Trying to Take over the WorldYes Google Really is Trying to Take over the World
Yes Google Really is Trying to Take over the WorldDavid Tyler
 
東日本大震災から学ぶソーシャル翻訳
東日本大震災から学ぶソーシャル翻訳 東日本大震災から学ぶソーシャル翻訳
東日本大震災から学ぶソーシャル翻訳 chrissalzberg
 
Social Media at the Community of Christ
Social Media at the Community of ChristSocial Media at the Community of Christ
Social Media at the Community of ChristShane Adams
 
[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...
[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...
[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...Teaching the Hudson Valley
 
The Digital 4 Ps of Marketing Campaigns Dave Drodge
The Digital 4 Ps of Marketing Campaigns Dave DrodgeThe Digital 4 Ps of Marketing Campaigns Dave Drodge
The Digital 4 Ps of Marketing Campaigns Dave DrodgeDavid Drodge
 
Social Media Strategy for Historypin.com
Social Media Strategy for Historypin.comSocial Media Strategy for Historypin.com
Social Media Strategy for Historypin.comNima Moinpour
 
10 Marketing Hacks To Boost Your Startup
10 Marketing Hacks To Boost Your Startup10 Marketing Hacks To Boost Your Startup
10 Marketing Hacks To Boost Your StartupBen Lang
 
Social Media Overview: June 2012
Social Media Overview: June 2012Social Media Overview: June 2012
Social Media Overview: June 2012Sociabull
 
Pract social media session_1115
Pract social media session_1115Pract social media session_1115
Pract social media session_1115Kevin Pledge
 
Interactive Narrative: From Development through Execution
Interactive Narrative: From Development through ExecutionInteractive Narrative: From Development through Execution
Interactive Narrative: From Development through ExecutionTransmedia Storyteller Ltd
 

Similar to Podcamp Cleveland - Global Self Publishing: Alex Landefeld v3 (20)

Love Letters to The Future
Love Letters to The FutureLove Letters to The Future
Love Letters to The Future
 
Change your tools and your culture
Change your tools and your cultureChange your tools and your culture
Change your tools and your culture
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 
social media for filmmakers (dok.incubator)
social media for filmmakers (dok.incubator)social media for filmmakers (dok.incubator)
social media for filmmakers (dok.incubator)
 
YLC 2011 HabiTech Talk
YLC 2011 HabiTech TalkYLC 2011 HabiTech Talk
YLC 2011 HabiTech Talk
 
Habi tech talk slides (2)
Habi tech talk slides (2)Habi tech talk slides (2)
Habi tech talk slides (2)
 
Social Media Audience Participation #bafa10
Social Media Audience Participation #bafa10Social Media Audience Participation #bafa10
Social Media Audience Participation #bafa10
 
2012 My Top 10 Tools
2012 My Top 10 Tools2012 My Top 10 Tools
2012 My Top 10 Tools
 
Hybrid Education (session 1)
Hybrid Education (session 1)Hybrid Education (session 1)
Hybrid Education (session 1)
 
IDC Marketing Class
IDC Marketing ClassIDC Marketing Class
IDC Marketing Class
 
Yes Google Really is Trying to Take over the World
Yes Google Really is Trying to Take over the WorldYes Google Really is Trying to Take over the World
Yes Google Really is Trying to Take over the World
 
東日本大震災から学ぶソーシャル翻訳
東日本大震災から学ぶソーシャル翻訳 東日本大震災から学ぶソーシャル翻訳
東日本大震災から学ぶソーシャル翻訳
 
Social Media at the Community of Christ
Social Media at the Community of ChristSocial Media at the Community of Christ
Social Media at the Community of Christ
 
[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...
[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...
[PRESENTATION] Using Web 2.0 Tools to Enhance Learning and Engagement in Teac...
 
The Digital 4 Ps of Marketing Campaigns Dave Drodge
The Digital 4 Ps of Marketing Campaigns Dave DrodgeThe Digital 4 Ps of Marketing Campaigns Dave Drodge
The Digital 4 Ps of Marketing Campaigns Dave Drodge
 
Social Media Strategy for Historypin.com
Social Media Strategy for Historypin.comSocial Media Strategy for Historypin.com
Social Media Strategy for Historypin.com
 
10 Marketing Hacks To Boost Your Startup
10 Marketing Hacks To Boost Your Startup10 Marketing Hacks To Boost Your Startup
10 Marketing Hacks To Boost Your Startup
 
Social Media Overview: June 2012
Social Media Overview: June 2012Social Media Overview: June 2012
Social Media Overview: June 2012
 
Pract social media session_1115
Pract social media session_1115Pract social media session_1115
Pract social media session_1115
 
Interactive Narrative: From Development through Execution
Interactive Narrative: From Development through ExecutionInteractive Narrative: From Development through Execution
Interactive Narrative: From Development through Execution
 

Recently uploaded

Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Celine George
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
Science lesson Moon for 4th quarter lesson
Science lesson Moon for 4th quarter lessonScience lesson Moon for 4th quarter lesson
Science lesson Moon for 4th quarter lessonJericReyAuditor
 
Biting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfBiting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfadityarao40181
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting DataJhengPantaleon
 
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptxENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptxAnaBeatriceAblay2
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Class 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfClass 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfakmcokerachita
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxRaymartEstabillo3
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 

Recently uploaded (20)

Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
 
Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17Computed Fields and api Depends in the Odoo 17
Computed Fields and api Depends in the Odoo 17
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Bikash Puri  Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
 
Science lesson Moon for 4th quarter lesson
Science lesson Moon for 4th quarter lessonScience lesson Moon for 4th quarter lesson
Science lesson Moon for 4th quarter lesson
 
Biting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfBiting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdf
 
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
 
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptxENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
ENGLISH5 QUARTER4 MODULE1 WEEK1-3 How Visual and Multimedia Elements.pptx
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Class 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfClass 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdf
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 

Podcamp Cleveland - Global Self Publishing: Alex Landefeld v3