Get The **** Up And Market

590 views

Published on

Robert Dempsey discusses why and how freelancers and small businesses can use inbound marketing to build trust, reputation, and authority.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
590
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Get The **** Up And Market

  1. 1. Get The **** Up and Market thenonmarketer.com presented by: Robert Dempsey 1
  2. 2. Thank You 2
  3. 3. Welcome! Robert Dempsey CEO & Founder Twitter: @rdempsey @thenonmarketer FB: robertdempsey LinkedIn: robertwdempsey 3
  4. 4. The Non Marketer http://thenonmarketer.com http://twitter.com/thenonmarketer 4
  5. 5. Not Marketing 5
  6. 6. This is Marketing 6
  7. 7. Get Up Off Your *** 7
  8. 8. A Great Book 8
  9. 9. Another Great Book 9
  10. 10. Time? What Time?! 10
  11. 11. It’s Not Complicated 11
  12. 12. Everyone’s Talking http://theconversationprism.com/ 12
  13. 13. Formula • Create awesome content that people want • Distribute it via many channels • Engage your readers where the live online • Bring those conversations back to your home base • Get out and meet more people • Content + Engagement = Marketing 13
  14. 14. Here’s How 14
  15. 15. Example • Daily blog posts Twitter • Hold a monthly webinar Promote via the blog and social media • Capture emails on signups; some sign up for newsletter • Send follow-up email after webinar Webinar materials Poll 15
  16. 16. Spread the Love • Webinar materials - slides, video Video Blip.tv, Vimeo, Viddler Embed in a blog post Slides Slideshare Embed in blog post Additional resources Put them in the post too 16
  17. 17. Future Connections • Two options Add all attendees to a list and email about future webinars Only email newsletter subscribers • Iʼm testing 17
  18. 18. Take it Back • Create awesome content that people want • Distribute it via many channels • Engage your readers where the live online • Bring those conversations back to your home base • Get out and meet more people 18
  19. 19. Q&A 19
  20. 20. Thank You! The Non Marketer http://thenonmarketer.com Robert Dempsey CEO & Founder LinkedIn: robertwdempsey Twitter: @thenonmarketer, @rdempsey 20

×