PR Really Matters -
And Works
with Social Media
Interactive Austin - April 27, 2009

About
• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Express-News”
• Content producer

I eat my own dog food
• working directly clients
• working with Agencies
• I am my own client
• I’m on Twitter, FaceBook, LinkedIn, etc.

PR
• Helps reinforce credibility
• Independent voice for your company
• Strategic element of your
communications plans

Two Core Principles
• #1. The Social Web not substitute
traditional PR; complements and
becomes part of your overall
communications strategy
• #2. Must tie to messaging, strategy,
metrics, business goals, etc
• end result is that you should combine PR /
Social Web to elevate communications

How I’ve used the power of social web to get
media coverage, gain credibility and
demonstrate thought leadership for myself and
for clients

Though in transition, traditional
“media” still matters.
Print and broadcast media still are
looking for interesting stories and
interesting companies, technologies
and personalities.

trade business/financial broadcast radio

Traditional PR
• Messaging
• Press Releases
• Outreach
• Pitches / Causes
photo of telephone by Alan Weinkrantz - shot @ SpaceCity near Moscow (c) 2008

Traditional Distribution

Going to the Social Web
• Complements PR efforts
• Gives your company or management a
human voice
• Impacts search results
• Makes the pitching process more
efficient
• Lets you be “found”

YouTube -great way to pitch the media

Re-purposing content...
Industry leaders
demonstrate
N-trig technology

Industry leaders demonstrate
N-trig applications & product
differentiation

Helpful Hints
• Think like a journalist
• Your message really matters
• Tone impacts all mediums

Tips...
• Build great content that is media friendly
• Target specific outlets in trade, business,
vertical media
• Don’t be afraid to pitch

Copy of presentation
• online today:
alanweinkrantz.typepad.com
• copy and share with others
• this is just what I believe and seems to
work
• your mileage may vary

Contact
• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• @alanweinkrantz - Twitter
• google.com/profiles/alanweinkrantz
• FaceBook, LinkedIn too!

Thank You
© 2009