We live in a world where Content is more important than ever before.
98% of all the content created since history started was done so in the last 2 years
People buy from people so showcase your team Blog social staff bios
Social Media If you aren’t on social media you should be Businesses are shifting more and more spend towards social channels Use the 80/20 rule 80% of your posts should be non-business related 20% of your posts should be driving traffic to your website and blog
Don’t create content and then decide on an outcome Think of an outcome and then create content around it More business page likes, more website visits, etc
Talk about personas
Choose your platforms Not every platform is right for every business Facebook - B to C LinkedIn - B to B Twitter - Both B to B and B to C Instagram - Both B to B and B to C Google + - B to B Make sure you personal accounts give the right impression. If not, lock them down / secure them! Include a Twitter or Facebook feed on your website
Use good profile pictures suitable for business don’t keep the default egg on twitter!
Make sure your platform branding is current possibly same banner as your website Change imagery every quarter to keep fresh Think about the use of your logo and how it looks small Keep your profiles up to date remove inactive users on a regular basis Use Lists to help engage with the right followers
a few tips and tricks
Post different content per platform Post regularly Don’t be afraid to insert yourself into conversations and add value Posts with images have an 87% interaction rate Less than 40% of business are using images as part of their social strategy Boost your posts to increase reach individual platform pricing and set-up applies Use scheduling software for company specific posts in advance Ops sourcing “anyone recommend"
What should you talk about?
80/20 rule there is always something to talk about!
Blogging If you don’t have a blog on your website get one A blog is a great way for your business to show its personality People have started buying from people again Post 2 or more blogs per month 500 - 2000 words per blog Google likes 500+ words People like less than 2000 Blogs with images get more engagement Make use of the temporal algorithm
We all live in a 24 hour news culture Our customers are used to getting what they want, when they want it They have also got a lot less time to listen to you Become part of the 24 hour news cycle Talk about what matters to your audience right now Show them why you should matter to them too
Superbowl 2013 15,000 retweets Twitter following increased by about 8,000. 20,000 likes on Facebook. From 2,000 Instagram followers pre-game to 36,000 Super Bowl ad-spurred seven-week contest for the best part of the Oreo More than 16,000 pictures submitted by consumers as votes for “Cookie” or “Creme,”
A hash tag in front of a word help people to find things in search Avoid making new hash tags for the wrong reasons Check hash tags before you use them. wet wednesday
Hashtags originated on Twitter but not a Twitter function. A broken plane landed in the Hudson River in early 2009 A Twitter posted with #flight1549. Somebody else posted with #flight1549 and so on. For info on the situation, you could do a search on "#flight1549".
89th Oscars in 2017
La La Land the winner !!! —- oops
should have been Moonlight
Oscars blunder from Total Beauty !!
Make a content planner Monthly schedule of all 80% and 20% posts Put in all known 24 hour news Olympics Clocks changing Bonfire night New sta rwars movie Plan content around that Then put in 20% content
Benefits of scheduling tools: Manage timing of posts Schedule in weeks/months in advance Reduce admin Reduce time Reporting on ROI Obtain marketing information (demographic/popular posts)
Tools that are available
Buffer - free Hootsuite - free and paid Sprout Social - paid Social Report - premium paid
BUFFER About Buffer: Free scheduling platform for up to 5 social accounts Paid options from $50 per month for more accounts/team members etc) Can source and schedule content Reporting available