Rock Your Social Media - David Harris
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Rock Your Social Media - David Harris
- 1. How to Rock your Business Social Media MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 2. David Harris Managing Director of One2create Ltd MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 3. Social Media Boot Camp 11:10 - 12:50 Tomorrow MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 4. content marketing isn’t just a nice idea that will never catch on …. MARKETING WEB CREATIVE http://bit.ly/2d6zsh8 @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 5. Show your personality … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 6. Get social …. MARKETING WEB CREATIVE http://bit.ly/2iV5dtK @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 7. Have a plan A …. MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 8. Know your audience … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 9. Choose the right platforms …. MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 10. profile pictures … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 11. Good housekeeping … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 12. Social media tips and tricks …. MARKETING WEB CREATIVE http://bit.ly/2k3s3Nm @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 13. What should you talk about …. MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 14. Get blogging …. MARKETING WEB CREATIVE http://bit.ly/2cVqrC8 @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 15. The 24 hour news cycle … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 16. Superbowl blackout 2013 … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 17. Real-time marketing success … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 18. Protein World marketing campaign … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 19. 24 hour news cycle success … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 20. MARKETING WEB CREATIVE So what’s a Hash Tag …. @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 21. MARKETING WEB CREATIVE great use of 24 hour news cycle … @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 22. MARKETING WEB CREATIVE please make sure you have your facts right …. @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 23. Cheat the 24 hour new cycle MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 24. Schedule things for the future … MARKETING WEB CREATIVE http://bit.ly/2iMrfM2 @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 25. Embrace the power of Facebook Advertising … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 26. Location Based Facebook Advertising …. MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 27. Data is King … MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 28. its all about using the right tools … MARKETING WEB CREATIVE ITweetTools Unfollow TagforLikes Followers+ Layout MemeCreator Ripl Meipai+ @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
- 29. MARKETING WEB CREATIVE @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK Social Media Boot Camp 11:10 - 12:50 Tomorrow
- 30. MARKETING WEB CREATIVE Follow Us @one2create @HarrisDharris @one2create 01489 232 312 INFO@ONE2CREATE.CO.UK
Editor's Notes
- We live in a world where Content is more important than ever before. 98% of all the content created since history started was done so in the last 2 years
- People buy from people so showcase your team Blog social staff bios
- Social Media If you aren’t on social media you should be Businesses are shifting more and more spend towards social channels Use the 80/20 rule 80% of your posts should be non-business related 20% of your posts should be driving traffic to your website and blog
- Don’t create content and then decide on an outcome Think of an outcome and then create content around it More business page likes, more website visits, etc
- Talk about personas
- Choose your platforms Not every platform is right for every business Facebook - B to C LinkedIn - B to B Twitter - Both B to B and B to C Instagram - Both B to B and B to C Google + - B to B Make sure you personal accounts give the right impression. If not, lock them down / secure them! Include a Twitter or Facebook feed on your website
- Use good profile pictures suitable for business don’t keep the default egg on twitter!
- Make sure your platform branding is current possibly same banner as your website Change imagery every quarter to keep fresh Think about the use of your logo and how it looks small Keep your profiles up to date remove inactive users on a regular basis Use Lists to help engage with the right followers
- a few tips and tricks Post different content per platform Post regularly Don’t be afraid to insert yourself into conversations and add value Posts with images have an 87% interaction rate Less than 40% of business are using images as part of their social strategy Boost your posts to increase reach individual platform pricing and set-up applies Use scheduling software for company specific posts in advance Ops sourcing “anyone recommend"
- What should you talk about? 80/20 rule there is always something to talk about!
- Blogging If you don’t have a blog on your website get one A blog is a great way for your business to show its personality People have started buying from people again Post 2 or more blogs per month 500 - 2000 words per blog Google likes 500+ words People like less than 2000 Blogs with images get more engagement Make use of the temporal algorithm
- We all live in a 24 hour news culture Our customers are used to getting what they want, when they want it They have also got a lot less time to listen to you Become part of the 24 hour news cycle Talk about what matters to your audience right now Show them why you should matter to them too
- Superbowl 2013 15,000 retweets Twitter following increased by about 8,000. 20,000 likes on Facebook. From 2,000 Instagram followers pre-game to 36,000 Super Bowl ad-spurred seven-week contest for the best part of the Oreo More than 16,000 pictures submitted by consumers as votes for “Cookie” or “Creme,”
- Simply Be
- A hash tag in front of a word help people to find things in search Avoid making new hash tags for the wrong reasons Check hash tags before you use them. wet wednesday Hashtags originated on Twitter but not a Twitter function. A broken plane landed in the Hudson River in early 2009 A Twitter posted with #flight1549. Somebody else posted with #flight1549 and so on. For info on the situation, you could do a search on "#flight1549".
- 89th Oscars in 2017 La La Land the winner !!! —- oops should have been Moonlight
- Oscars blunder from Total Beauty !!
- Make a content planner Monthly schedule of all 80% and 20% posts Put in all known 24 hour news Olympics Clocks changing Bonfire night New sta rwars movie Plan content around that Then put in 20% content
- Benefits of scheduling tools: Manage timing of posts Schedule in weeks/months in advance Reduce admin Reduce time Reporting on ROI Obtain marketing information (demographic/popular posts) Tools that are available Buffer - free Hootsuite - free and paid Sprout Social - paid Social Report - premium paid BUFFER About Buffer: Free scheduling platform for up to 5 social accounts Paid options from $50 per month for more accounts/team members etc) Can source and schedule content Reporting available ACCOUNTS Click + sign Select platform Authorise App SCHEDULE Use this to set your timezone and post times CONTENT Queue Post – What do you want to share? Select the accounts you want the post to go out on Add text, link, images and click add to queue, share next/now or schedule View upcoming posts ANALYTICS Posts See basic results (retweets, favourites etc) Analysis/Insights - upgrade
- Facebook advertising is awesome Set advert types Post engagement page likes website visits video views etc Target your demographics You can schedule your adverts - advised A bit about images Test different images Advert image size is 600x314 or 1200x628 pixels Images should include less than 20% text Character limits are 25 for a headline and 90 of body
- Possibly the most powerful of all drop a pin on an event set the time parameter and budget server you adverts to a captive audience Tyreshop example I’m doing it right now!
- Data is king - use the data that’s all around you Google analytics / lead forensics Competitor analysis Website performance (CRO) Customer research social media data
- Use a scheduling tool Get the social media apps on your phone instant use anywhere iTweetTools Follow Friday Unfollow TagsforLikes Followers+ Layout Meme Creator Meipai Ripl
- Any Questions