Alan Weinkrantz shared his insights with students at The University of the Incarnate Word (San Antonio) on the concept of branded journalism, and how students should prepare themselves with their own body of work in advance of graduating.
1. ABOVE THE CODE -
BRANDED JOURNALISM
Convergent Media
@University of the Incarnate Word / San Antonio
February 17, 2014
2. TODAY
• Learn
about you and where your future might be
• Open
discussion about “social”
• How
to get ahead of the curve before you graduate
• Recognize
• The
that you are a brand
role of story telling and branded journalism
3. ABOUT
• Tech
PR / Branded Journalism
• 30+
years…. been through major shifts & cycles
• U.S. and
• My
Israel
22 and 27 year old are my social mentors
4. WHO’S HERE?
• What
do you plan (or hope) to do when you graduate?
• How
do you use “social media?”
• How
will it change when you leave UIW?
5.
6.
7.
8.
9. YES, I’M ON…
• Twitter
• Facebook
• LinkedIn
• Instagram
• YouTube
• Flickr
and I blog!
10. Story tellers have the opportunity to
add a massive layer of value to any
company or organization
11. What’s Branded Journalism?
The art of applying story telling and
building narratives to support and
reflect a brand’s values…
12. Your “resume” is worthless.
Everyone has one.
Everyone looks and sounds the same.
!
13. Having a body of work separates you from
every other smart person just like you
graduating from a wonderful university
14. The area of study you have chosen
represents a massive opportunity not
to just “get a job,” but make up you
own gig and own it.
15. WHAT’S NEXT…
• Re-think
• Turn
how you appear and are perceived online
you into your first client / job / gig
• Think
about who you can develop these skills to help you get your
first major job / gig.