Above The Code - Branded Journalism
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Alan Weinkrantz shared his insights with students at The University of the Incarnate Word (San Antonio) on the concept of branded journalism, and how students should prepare themselves with their own body of work in advance of graduating.
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Above The Code - Branded Journalism
- 1. ABOVE THE CODE - BRANDED JOURNALISM Convergent Media @University of the Incarnate Word / San Antonio February 17, 2014
- 2. TODAY • Learn about you and where your future might be • Open discussion about “social” • How to get ahead of the curve before you graduate • Recognize • The that you are a brand role of story telling and branded journalism
- 3. ABOUT • Tech PR / Branded Journalism • 30+ years…. been through major shifts & cycles • U.S. and • My Israel 22 and 27 year old are my social mentors
- 4. WHO’S HERE? • What do you plan (or hope) to do when you graduate? • How do you use “social media?” • How will it change when you leave UIW?
- 9. YES, I’M ON… • Twitter • Facebook • LinkedIn • Instagram • YouTube • Flickr and I blog!
- 10. Story tellers have the opportunity to add a massive layer of value to any company or organization
- 11. What’s Branded Journalism? The art of applying story telling and building narratives to support and reflect a brand’s values…
- 12. Your “resume” is worthless. Everyone has one. Everyone looks and sounds the same. !
- 13. Having a body of work separates you from every other smart person just like you graduating from a wonderful university
- 14. The area of study you have chosen represents a massive opportunity not to just “get a job,” but make up you own gig and own it.
- 15. WHAT’S NEXT… • Re-think • Turn how you appear and are perceived online you into your first client / job / gig • Think about who you can develop these skills to help you get your first major job / gig.
- 16. BRANDED JOURNALISM EXAMPLES…. • News • Content • Story Telling • Media
- 23. Your Voice writing content (curated, contributed, posts) Branding “you,” can contribute to your getting a better job and the gig you want commenting social
- 24. WHAT’S YOUR VOICE ? • Politics • Fashion • Sports • Mexico • Music
- 25. SUGGESTED READING ! • www.adweek.com/topic/branded-content • www.digiday.com • www.battellemedia.com • www.ragan.com