Alan Weinkrantz's presentation on PR and Social Media with real world examples at InteractiveAustin 2009.

1. PR Really Matters -
And Works
with Social Media
Interactive Austin - April 27, 2009

2. About
• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Express-News”
• Content producer

3. I eat my own dog food
• working directly clients
• working with Agencies
• I am my own client
• I’m on Twitter, FaceBook, LinkedIn, etc.

4. PR
• Helps reinforce credibility
• Independent voice for your company
• Strategic element of your
communications plans

5. Two Core Principles
• #1. The Social Web not substitute
traditional PR; complements and
becomes part of your overall
communications strategy
• #2. Must tie to messaging, strategy,
metrics, business goals, etc
• end result is that you should combine PR /
Social Web to elevate communications

6. How I’ve used the power of social web to get
media coverage, gain credibility and
demonstrate thought leadership for myself and
for clients

7. Though in transition, traditional
“media” still matters.
Print and broadcast media still are
looking for interesting stories and
interesting companies, technologies
and personalities.

9. trade business/financial broadcast radio

11. Traditional PR
• Messaging
• Press Releases
• Outreach
• Pitches / Causes
photo of telephone by Alan Weinkrantz - shot @ SpaceCity near Moscow (c) 2008

12. Traditional Distribution

13. Going to the Social Web
• Complements PR efforts
• Gives your company or management a
human voice
• Impacts search results
• Makes the pitching process more
efficient
• Lets you be “found”

14. YouTube -great way to pitch the media

15. Re-purposing content...
Industry leaders
demonstrate
N-trig technology

16. Industry leaders demonstrate
N-trig applications & product
differentiation

17. Helpful Hints
• Think like a journalist
• Your message really matters
• Tone impacts all mediums

19. Tips...
• Build great content that is media friendly
• Target specific outlets in trade, business,
vertical media
• Don’t be afraid to pitch

20. Copy of presentation
• online today:
alanweinkrantz.typepad.com
• copy and share with others
• this is just what I believe and seems to
work
• your mileage may vary

21. Contact
• Alan Weinkrantz
• 210-820-3070
• alan@weinkrantz.com
• @alanweinkrantz - Twitter
• google.com/profiles/alanweinkrantz
• FaceBook, LinkedIn too!

22. Thank You
© 2009