PR and Social Media -Interactive Austin April 27, 2009

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Alan Weinkrantz's presentation on PR and Social Media with real world examples at InteractiveAustin 2009.

Published in: Business, Technology

PR and Social Media -Interactive Austin April 27, 2009

  1. 1. PR Really Matters - And Works with Social Media Interactive Austin - April 27, 2009
  2. 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News” • Content producer
  3. 3. I eat my own dog food • working directly clients • working with Agencies • I am my own client • I’m on Twitter, FaceBook, LinkedIn, etc.
  4. 4. PR • Helps reinforce credibility • Independent voice for your company • Strategic element of your communications plans
  5. 5. Two Core Principles • #1. The Social Web not substitute traditional PR; complements and becomes part of your overall communications strategy • #2. Must tie to messaging, strategy, metrics, business goals, etc • end result is that you should combine PR / Social Web to elevate communications
  6. 6. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership for myself and for clients
  7. 7. Though in transition, traditional “media” still matters. Print and broadcast media still are looking for interesting stories and interesting companies, technologies and personalities.
  8. 8. trade business/financial broadcast radio
  9. 9. Traditional PR • Messaging • Press Releases • Outreach • Pitches / Causes photo of telephone by Alan Weinkrantz - shot @ SpaceCity near Moscow (c) 2008
  10. 10. Traditional Distribution
  11. 11. Going to the Social Web • Complements PR efforts • Gives your company or management a human voice • Impacts search results • Makes the pitching process more efficient • Lets you be “found”
  12. 12. YouTube -great way to pitch the media
  13. 13. Re-purposing content... Industry leaders demonstrate N-trig technology
  14. 14. Industry leaders demonstrate N-trig applications & product differentiation
  15. 15. Helpful Hints • Think like a journalist • Your message really matters • Tone impacts all mediums
  16. 16. Tips... • Build great content that is media friendly • Target specific outlets in trade, business, vertical media • Don’t be afraid to pitch
  17. 17. Copy of presentation • online today: alanweinkrantz.typepad.com • copy and share with others • this is just what I believe and seems to work • your mileage may vary
  18. 18. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • @alanweinkrantz - Twitter • google.com/profiles/alanweinkrantz • FaceBook, LinkedIn too!
  19. 19. Thank You © 2009

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