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Above The Code - Principles of Startup Communications

A primier on startup PR - and how to get your team working together on strategic communincations before you launch.

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Above The Code - Principles of Startup Communications

  1. 1. ABOVETHE CODE Principles of Startup Communications Jerusalem - August 25, 2015
  2. 2. ABOUT •34 years - believe in the real power of PR •San Antonio &Tel Aviv •Involved with Israel’s traditional tech sector for the last 22 years •Sponsored by Rackspace Startups Program - #BeHelpful
  3. 3. the personal computer mobile data networked computer VoIP IPTV WiFi tablet / mobile cloud full circle of platform shifts 1976 2015 network / endpoint security
  4. 4. $24,000.00 in hosting / cloud / email credits + I am sponsored by Rackspace Startup Program $25,000.00 in strategic communications advisory services
  5. 5. 1. Get to the right side of “being right…” get lucky….
  6. 6. 2. Stop pitching and start listening
  7. 7. 3. Build a body of work that will make you valuable to the media make sure twitter / LinkedIn are current!
  8. 8. 4. Add a layer of value with your brand
  9. 9. 5. Write for story telling
  10. 10. 6. Have a mission that helps others and builds community
  11. 11. 7. Leave a trail of digital bread crumbs…. H/T to Jeff Pulver
  12. 12. 8. Write like you speak. If you can speak, you can write.
  13. 13. 9. The more you read / listen / watch the media you think you belong in, the better you will get at proposing your story
  14. 14. 10. If you can sustain, it will cascade
  15. 15. How
  16. 16. Sept. Oct. Nov. F1 F2 F3 F4 90 Day Editorial Calendar Planner 2x topics per month from each - 24 posts per quarter
  17. 17. BEFORE SEPTEMBER 1 •Make a wish list of where you belong •business / tech / bloggers •media appropriate to your space •analysts / influencers appropriate to your space •track competitors or companies in your periphery on to see who covers and writes about them •track competitors on •twitter / LinkedIn is current
  18. 18. ABOVETHE CODE™ best way to connect -
  19. 19. Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube. AboveThe Code ™ (c) Alan Weinkrantz 2015