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Above the Code: Principles of Startup Communications : Enterprise greece - Corallial / m-cluster / Enterprise Greece

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Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.

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Above the Code: Principles of Startup Communications : Enterprise greece - Corallial / m-cluster / Enterprise Greece

  1. 1. ABOVETHE CODE Principles of Startup Communications Patras / Athens - December 2015
  2. 2. BEFORE WE START… • Who’s in the room • Tell me something about your companies • Who’s on social - and if so, where?
  3. 3. ABOUT • 34 years - believe in the real power of PR • San Antonio &Tel Aviv • Involved with Israel’s traditional tech sector for the last 22 years • Sponsored by Rackspace Startups Program - #BeHelpful
  4. 4. the personal computer mobile data networked computer VoIP IPTV WiFi tablet / mobile cloud full circle of platform shifts 1976 2015 network / endpoint security
  5. 5. $24,000.00 in hosting / cloud / email credits + I am sponsored by Rackspace Startup Program $25,000.00 in strategic communications advisory services
  6. 6. Come from a world of OEMs / ODMs…
  7. 7. 1. Get to the right side of “being right…” get lucky….
  8. 8. 2. Stop pitching and start listening
  9. 9. 3. Build a body of work that will make you valuable to the media make sure twitter / LinkedIn are current!
  10. 10. 4. Add a layer of value with your brand
  11. 11. 5. Write for story telling
  12. 12. 6. Have a mission that helps others and builds community
  13. 13. 7. Leave a trail of digital bread crumbs…. H/T to Jeff Pulver
  14. 14. 8. Write like you speak. If you can speak, you can write.
  15. 15. 9. The more you read / listen / watch the media you think you belong in, the better you will get at proposing your story
  16. 16. 10. If you can sustain, it will cascade
  17. 17. How
  18. 18. Jan Feb March F1 F2 F3 F4 90 Day Editorial Calendar Planner 2x topics per month from each - 24 posts per quarter
  19. 19. BEFORE JANUARY 1ST • Make a wish list of where you belong •business / tech / bloggers •media appropriate to your space •analysts / influencers appropriate to your space • track competitors or companies in your periphery on news.google.com to see who covers and writes about them • track competitors on angel.co • twitter / LinkedIn is current
  20. 20. ABOVETHE CODE™ best way to connect - alan@weinkrantz.com
  21. 21. alan@weinkrantz.com Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube. AboveThe Code ™ (c) Alan Weinkrantz 2015

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