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ABOVETHE CODE
Principles of Startup Communications
Patras / Athens - December 2015
BEFORE WE START…
• Who’s in the room
• Tell me something about your companies
• Who’s on social - and if so, where?
ABOUT
• 34 years - believe in the real power of PR
• San Antonio &Tel Aviv
• Involved with Israel’s traditional tech secto...
the
personal
computer
mobile
data
networked
computer
VoIP
IPTV
WiFi
tablet /
mobile
cloud
full circle of platform shifts
1...
$24,000.00 in hosting / cloud / email credits +
I am sponsored by Rackspace Startup Program
$25,000.00 in strategic commun...
Come from a world of OEMs / ODMs…
1. Get to the right
side of “being
right…”
get lucky….
2. Stop pitching and start
listening
3. Build a body of work that
will make you valuable to
the media
make sure twitter / LinkedIn are current!
4. Add a layer of
value with your brand
5. Write for story telling
6. Have a mission that
helps others and builds
community
7. Leave a trail of digital
bread crumbs….
H/T to Jeff Pulver
8. Write like you speak. If
you can speak, you can
write.
9. The more you read /
listen / watch the media
you think you belong in, the
better you will get at
proposing your story
10. If you can sustain, it will
cascade
How
Jan Feb March
F1
F2
F3
F4
90 Day Editorial Calendar Planner
2x topics per month from each - 24 posts per quarter
BEFORE JANUARY 1ST
• Make a wish list of where you
belong
•business / tech / bloggers
•media appropriate to your
space
•an...
ABOVETHE CODE™
best way to connect -
alan@weinkrantz.com
alan@weinkrantz.com
Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube.
AboveThe Code ™
(c) Alan Weinkran...
Above the Code: Principles of Startup Communications : Enterprise greece - Corallial / m-cluster / Enterprise Greece
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Above the Code: Principles of Startup Communications : Enterprise greece - Corallial / m-cluster / Enterprise Greece

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Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.

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Above the Code: Principles of Startup Communications : Enterprise greece - Corallial / m-cluster / Enterprise Greece

  1. 1. ABOVETHE CODE Principles of Startup Communications Patras / Athens - December 2015
  2. 2. BEFORE WE START… • Who’s in the room • Tell me something about your companies • Who’s on social - and if so, where?
  3. 3. ABOUT • 34 years - believe in the real power of PR • San Antonio &Tel Aviv • Involved with Israel’s traditional tech sector for the last 22 years • Sponsored by Rackspace Startups Program - #BeHelpful
  4. 4. the personal computer mobile data networked computer VoIP IPTV WiFi tablet / mobile cloud full circle of platform shifts 1976 2015 network / endpoint security
  5. 5. $24,000.00 in hosting / cloud / email credits + I am sponsored by Rackspace Startup Program $25,000.00 in strategic communications advisory services
  6. 6. Come from a world of OEMs / ODMs…
  7. 7. 1. Get to the right side of “being right…” get lucky….
  8. 8. 2. Stop pitching and start listening
  9. 9. 3. Build a body of work that will make you valuable to the media make sure twitter / LinkedIn are current!
  10. 10. 4. Add a layer of value with your brand
  11. 11. 5. Write for story telling
  12. 12. 6. Have a mission that helps others and builds community
  13. 13. 7. Leave a trail of digital bread crumbs…. H/T to Jeff Pulver
  14. 14. 8. Write like you speak. If you can speak, you can write.
  15. 15. 9. The more you read / listen / watch the media you think you belong in, the better you will get at proposing your story
  16. 16. 10. If you can sustain, it will cascade
  17. 17. How
  18. 18. Jan Feb March F1 F2 F3 F4 90 Day Editorial Calendar Planner 2x topics per month from each - 24 posts per quarter
  19. 19. BEFORE JANUARY 1ST • Make a wish list of where you belong •business / tech / bloggers •media appropriate to your space •analysts / influencers appropriate to your space • track competitors or companies in your periphery on news.google.com to see who covers and writes about them • track competitors on angel.co • twitter / LinkedIn is current
  20. 20. ABOVETHE CODE™ best way to connect - alan@weinkrantz.com
  21. 21. alan@weinkrantz.com Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube. AboveThe Code ™ (c) Alan Weinkrantz 2015

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