INTEGRATING SOCIAL
MEDIA & WORDPRESS
Akilah Thompkins- Robinson
@AKZMeDesigns
WordCamp Baltimore 2013
© Copyright 2013 AKZ...
Who Am I @akzmedesigns
• AKZMe Designs
• Specialize in Web Design, Development,
and Web marketing strategies
• WordPress G...
What we’ll talk about
Find me on Linked in Akilah at AKZMe Designs
 Why Social Media is Important to your site
 Making y...
SOCIAL MEDIA IS ABOUT
ENGAGEMENT
It is about driving traffic !!
Say Hi on Facebook www.facebook.com/AKZMe
What Social Media Can Do?
• The average site get 1%-7% traffic
from Social Media
• My Site
• 40% of my traffic is from Soc...
Make Social Media Work for
you
 Share links on all Social Media networks
 Hint: FB doesn’t like link post this week, rem...
GETTING YOUR
WORDPRESS SITE MORE
SOCIAL
A FEW GOOD PLUG-INS
Find me on LinkedIn Akilah @AKZMe Designs
SEO Plugins have Gone Social:
YOAST
Go ahead tag me on Instagram @AKZMeDesigns
Inbound Plugins
 Social Login  Social Media Tabs
Say Hi on Facebook www.facebook.com/AKZMe Designs
Inbound Plugin
 InstaPress  Disqus
Use hashtag #WordCampBalt
Outbound Plugins
 Shareholics  Tweet Old Post
 Google Plus Authorship
2.3
rel="author“
Tweet me @akzmedesigns
PICKING YOUR
PLATFORMS
Find Me on LinkedIn Akilah at AKZMe Designs
The most important social platform
for marketers is...
*source Social Media
Examiner
The most important social platform
for YOU is...
*source Social Media
Examiner
Where your Audience is &
Where they are rea...
Average new blog generate real traffic for 2-3 days
Extend the life of your Content with Social Media
You can extend that ...
SOCIAL MEDIA CONTENT
80%-20% RULE
80% VALUE
20% ADVERTISEMENT
Use Hashtag #WordCampBalt
BUT DON’T GET TOO
SOCIAL
Are you on Google Plus? join my circle AKZMeDesigns
Placement
“the last thing you want to do is lead
someone away from your site”
• Don’t over use social buttons
• Don’t plac...
MAKING IT ALL EASIER
Don’t forget to Pin something today
•POST TO SOCIAL MEDIA
•POST FROM SOCIAL MEDIA
•POST TO WORDPRESS
IFTTT
Use Hashtag #WordCampBalt
• SCHEDULE POST TO WEBSITE
• SCHEDULE SOCIAL MEDIA POST
• ONE OF THE FEW THAT SCHEDULE TO
GOOGLE PLUS
HOOTESUITE
Say hi on...
Contact me
• www.akzmedesigns.com
• www.facebook.com/akzmedesigns
• @akzmedesigns
Q&A
Thanks for playing along 
My post frequency
• Facebook 1-2 a day
• Twitter 5-10 times ? (I’ll explain later)
• LinkedIn and Google + 2-3 times a wee...
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Wc balt integrating social media with word press

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Presentation on WordPress and Social media for WordCampBaltimore 2013

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Transcript of "Wc balt integrating social media with word press"

  1. 1. INTEGRATING SOCIAL MEDIA & WORDPRESS Akilah Thompkins- Robinson @AKZMeDesigns WordCamp Baltimore 2013 © Copyright 2013 AKZMe Designs
  2. 2. Who Am I @akzmedesigns • AKZMe Designs • Specialize in Web Design, Development, and Web marketing strategies • WordPress Geek • JERSEY GIRL!!! Tweet me @akzmedesigns
  3. 3. What we’ll talk about Find me on Linked in Akilah at AKZMe Designs  Why Social Media is Important to your site  Making your WordPress Social  Some way to choose your social media and which are best for you  Social Media Placement  Tools to make it all easier
  4. 4. SOCIAL MEDIA IS ABOUT ENGAGEMENT It is about driving traffic !! Say Hi on Facebook www.facebook.com/AKZMe
  5. 5. What Social Media Can Do? • The average site get 1%-7% traffic from Social Media • My Site • 40% of my traffic is from Social Media (in June) • 60% is Facebook • 15% is Twitter • Post Google Update 80% Use hashtag #WordCampBalt
  6. 6. Make Social Media Work for you  Share links on all Social Media networks  Hint: FB doesn’t like link post this week, remove the preview link box and you will get more views  Hint: Posting links to Google + index faster  Link to more than just home page when doing social shares  Any promotions or sales post link to landing page, don’t discount on SM Don’t be shy post a pic on Instagram
  7. 7. GETTING YOUR WORDPRESS SITE MORE SOCIAL A FEW GOOD PLUG-INS Find me on LinkedIn Akilah @AKZMe Designs
  8. 8. SEO Plugins have Gone Social: YOAST Go ahead tag me on Instagram @AKZMeDesigns
  9. 9. Inbound Plugins  Social Login  Social Media Tabs Say Hi on Facebook www.facebook.com/AKZMe Designs
  10. 10. Inbound Plugin  InstaPress  Disqus Use hashtag #WordCampBalt
  11. 11. Outbound Plugins  Shareholics  Tweet Old Post  Google Plus Authorship 2.3 rel="author“ Tweet me @akzmedesigns
  12. 12. PICKING YOUR PLATFORMS Find Me on LinkedIn Akilah at AKZMe Designs
  13. 13. The most important social platform for marketers is... *source Social Media Examiner
  14. 14. The most important social platform for YOU is... *source Social Media Examiner Where your Audience is & Where they are ready to do business!
  15. 15. Average new blog generate real traffic for 2-3 days Extend the life of your Content with Social Media You can extend that 5-7 days with social media and give it an occasional boost Blogging is your best friend Go Ahead Pin Something!!!
  16. 16. SOCIAL MEDIA CONTENT 80%-20% RULE 80% VALUE 20% ADVERTISEMENT Use Hashtag #WordCampBalt
  17. 17. BUT DON’T GET TOO SOCIAL Are you on Google Plus? join my circle AKZMeDesigns
  18. 18. Placement “the last thing you want to do is lead someone away from your site” • Don’t over use social buttons • Don’t place social buttons on content pages • Don’t sell Facebook • Avoid pop-ups to social media • Avoid Social Media Contest apps Tweet me @akzmedesigns
  19. 19. MAKING IT ALL EASIER Don’t forget to Pin something today
  20. 20. •POST TO SOCIAL MEDIA •POST FROM SOCIAL MEDIA •POST TO WORDPRESS IFTTT Use Hashtag #WordCampBalt
  21. 21. • SCHEDULE POST TO WEBSITE • SCHEDULE SOCIAL MEDIA POST • ONE OF THE FEW THAT SCHEDULE TO GOOGLE PLUS HOOTESUITE Say hi on Facebook www.facebook.com/akzmedesigns
  22. 22. Contact me • www.akzmedesigns.com • www.facebook.com/akzmedesigns • @akzmedesigns Q&A Thanks for playing along 
  23. 23. My post frequency • Facebook 1-2 a day • Twitter 5-10 times ? (I’ll explain later) • LinkedIn and Google + 2-3 times a week • Pinterest, Instagram, Stumble upon every once and while the only payment promotion I do is promote on FB about 2-3 times a month

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