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Presentation on WordPress and Social media for WordCampBaltimore 2013

Presentation on WordPress and Social media for WordCampBaltimore 2013

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Wc balt  integrating social media with word press Wc balt integrating social media with word press Presentation Transcript

  • INTEGRATING SOCIAL MEDIA & WORDPRESS Akilah Thompkins- Robinson @AKZMeDesigns WordCamp Baltimore 2013 © Copyright 2013 AKZMe Designs
  • Who Am I @akzmedesigns • AKZMe Designs • Specialize in Web Design, Development, and Web marketing strategies • WordPress Geek • JERSEY GIRL!!! Tweet me @akzmedesigns
  • What we’ll talk about Find me on Linked in Akilah at AKZMe Designs  Why Social Media is Important to your site  Making your WordPress Social  Some way to choose your social media and which are best for you  Social Media Placement  Tools to make it all easier
  • SOCIAL MEDIA IS ABOUT ENGAGEMENT It is about driving traffic !! Say Hi on Facebook www.facebook.com/AKZMe
  • What Social Media Can Do? • The average site get 1%-7% traffic from Social Media • My Site • 40% of my traffic is from Social Media (in June) • 60% is Facebook • 15% is Twitter • Post Google Update 80% Use hashtag #WordCampBalt
  • Make Social Media Work for you  Share links on all Social Media networks  Hint: FB doesn’t like link post this week, remove the preview link box and you will get more views  Hint: Posting links to Google + index faster  Link to more than just home page when doing social shares  Any promotions or sales post link to landing page, don’t discount on SM Don’t be shy post a pic on Instagram
  • GETTING YOUR WORDPRESS SITE MORE SOCIAL A FEW GOOD PLUG-INS Find me on LinkedIn Akilah @AKZMe Designs
  • SEO Plugins have Gone Social: YOAST Go ahead tag me on Instagram @AKZMeDesigns
  • Inbound Plugins  Social Login  Social Media Tabs Say Hi on Facebook www.facebook.com/AKZMe Designs
  • Inbound Plugin  InstaPress  Disqus Use hashtag #WordCampBalt
  • Outbound Plugins  Shareholics  Tweet Old Post  Google Plus Authorship 2.3 rel="author“ Tweet me @akzmedesigns
  • PICKING YOUR PLATFORMS Find Me on LinkedIn Akilah at AKZMe Designs
  • The most important social platform for marketers is... *source Social Media Examiner
  • The most important social platform for YOU is... *source Social Media Examiner Where your Audience is & Where they are ready to do business!
  • Average new blog generate real traffic for 2-3 days Extend the life of your Content with Social Media You can extend that 5-7 days with social media and give it an occasional boost Blogging is your best friend Go Ahead Pin Something!!!
  • SOCIAL MEDIA CONTENT 80%-20% RULE 80% VALUE 20% ADVERTISEMENT Use Hashtag #WordCampBalt
  • BUT DON’T GET TOO SOCIAL Are you on Google Plus? join my circle AKZMeDesigns
  • Placement “the last thing you want to do is lead someone away from your site” • Don’t over use social buttons • Don’t place social buttons on content pages • Don’t sell Facebook • Avoid pop-ups to social media • Avoid Social Media Contest apps Tweet me @akzmedesigns
  • MAKING IT ALL EASIER Don’t forget to Pin something today
  • •POST TO SOCIAL MEDIA •POST FROM SOCIAL MEDIA •POST TO WORDPRESS IFTTT Use Hashtag #WordCampBalt
  • • SCHEDULE POST TO WEBSITE • SCHEDULE SOCIAL MEDIA POST • ONE OF THE FEW THAT SCHEDULE TO GOOGLE PLUS HOOTESUITE Say hi on Facebook www.facebook.com/akzmedesigns
  • Contact me • www.akzmedesigns.com • www.facebook.com/akzmedesigns • @akzmedesigns Q&A Thanks for playing along 
  • My post frequency • Facebook 1-2 a day • Twitter 5-10 times ? (I’ll explain later) • LinkedIn and Google + 2-3 times a week • Pinterest, Instagram, Stumble upon every once and while the only payment promotion I do is promote on FB about 2-3 times a month