This document discusses integrating social media with WordPress websites. It recommends choosing social media platforms where your target audience engages like Facebook, Twitter, LinkedIn and Instagram. It suggests sharing 80% valuable content and 20% advertisements on social media. Plugins like Yoast, Inbound, Shareholics and InstaPress can help make WordPress sites more social. Tools like IFTTT and HootSuite can automate and schedule social sharing to extend the life of blog content. The document emphasizes quality over quantity of social sharing.

1. INTEGRATING SOCIAL
MEDIA & WORDPRESS
Akilah Thompkins- Robinson
@AKZMeDesigns
WordCamp Baltimore 2013
© Copyright 2013 AKZMe Designs

2. Who Am I @akzmedesigns
• AKZMe Designs
• Specialize in Web Design, Development,
and Web marketing strategies
• WordPress Geek
• JERSEY GIRL!!!
Tweet me @akzmedesigns

3. What we’ll talk about
Find me on Linked in Akilah at AKZMe Designs
 Why Social Media is Important to your site
 Making your WordPress Social
 Some way to choose your social media and
which are best for you
 Social Media Placement
 Tools to make it all easier

4. SOCIAL MEDIA IS ABOUT
ENGAGEMENT
It is about driving traffic !!
Say Hi on Facebook www.facebook.com/AKZMe

5. What Social Media Can Do?
• The average site get 1%-7% traffic
from Social Media
• My Site
• 40% of my traffic is from Social Media (in
June)
• 60% is Facebook
• 15% is Twitter
• Post Google Update 80%
Use hashtag #WordCampBalt

6. Make Social Media Work for
you
 Share links on all Social Media networks
 Hint: FB doesn’t like link post this week, remove
the preview link box and you will get more views
 Hint: Posting links to Google + index faster
 Link to more than just home page when doing
social shares
 Any promotions or sales post link to landing
page, don’t discount on SM
Don’t be shy post a pic on Instagram

7. GETTING YOUR
WORDPRESS SITE MORE
SOCIAL
A FEW GOOD PLUG-INS
Find me on LinkedIn Akilah @AKZMe Designs

8. SEO Plugins have Gone Social:
YOAST
Go ahead tag me on Instagram @AKZMeDesigns

9. Inbound Plugins
 Social Login  Social Media Tabs
Say Hi on Facebook www.facebook.com/AKZMe Designs

10. Inbound Plugin
 InstaPress  Disqus
Use hashtag #WordCampBalt

11. Outbound Plugins
 Shareholics  Tweet Old Post
 Google Plus Authorship
2.3
rel="author“
Tweet me @akzmedesigns

12. PICKING YOUR
PLATFORMS
Find Me on LinkedIn Akilah at AKZMe Designs

13. The most important social platform
for marketers is...
*source Social Media
Examiner

14. The most important social platform
for YOU is...
*source Social Media
Examiner
Where your Audience is &
Where they are ready to do
business!

15. Average new blog generate real traffic for 2-3 days
Extend the life of your Content with Social Media
You can extend that 5-7 days with social media
and give it an occasional boost
Blogging is your best friend
Go Ahead Pin Something!!!

16. SOCIAL MEDIA CONTENT
80%-20% RULE
80% VALUE
20% ADVERTISEMENT
Use Hashtag #WordCampBalt

17. BUT DON’T GET TOO
SOCIAL
Are you on Google Plus? join my circle AKZMeDesigns

18. Placement
“the last thing you want to do is lead
someone away from your site”
• Don’t over use social buttons
• Don’t place social buttons on content pages
• Don’t sell Facebook
• Avoid pop-ups to social media
• Avoid Social Media Contest apps
Tweet me @akzmedesigns

19. MAKING IT ALL EASIER
Don’t forget to Pin something today

20. •POST TO SOCIAL MEDIA
•POST FROM SOCIAL MEDIA
•POST TO WORDPRESS
IFTTT
Use Hashtag #WordCampBalt

21. • SCHEDULE POST TO WEBSITE
• SCHEDULE SOCIAL MEDIA POST
• ONE OF THE FEW THAT SCHEDULE TO
GOOGLE PLUS
HOOTESUITE
Say hi on Facebook
www.facebook.com/akzmedesigns

22. Contact me
• www.akzmedesigns.com
• www.facebook.com/akzmedesigns
• @akzmedesigns
Q&A
Thanks for playing along 

23. My post frequency
• Facebook 1-2 a day
• Twitter 5-10 times ? (I’ll explain later)
• LinkedIn and Google + 2-3 times a week
• Pinterest, Instagram, Stumble upon every
once and while
the only payment promotion I do is promote on FB about
2-3 times a month