This document provides guidance for AIESEC India's social media presence and strategy. It outlines best practices and guidelines for using Facebook, Twitter, YouTube and analyzing competitors. The key points are: 1) Each local committee must have an official Facebook page and Twitter account branded consistently with AIESEC's logo and colors. 2) Social media should be used to promote AIESEC's goals of connecting with businesses and students, increasing awareness of programs and sharing accomplishments. 3) Content should engage audiences with inspiring videos and stories, while avoiding internal discussions, offensive content or spamming others. 4) Analytics tools can track follower growth and content engagement to measure social media success. Proper monitoring also

1. Social Media for AIESEC India
Brand Summit 2012

2. Facebook Timeline
What’s new about the timeline?
Cover image
Profile picture smaller and square
Custom icons for third-party apps
Messaging
More prominent “About” section
Visitors see their friends
Pinning and highlighting posts
Milestones
Timeline
Analytics

5. Facebook Timeline
What’s new about the timeline?
Cover image
Profile picture smaller and square
Custom icons for third-party apps
Messaging
More prominent “About” section
Visitors see their friends
Pinning and highlighting posts
Milestones
Timeline
Analytics

6. Analytics

7. Competitor Analysis
Who are your competitors?
What are they doing?
What is the audience saying about them?
What are they doing well?
Key takeaways and insights

8. Your Goals
Connect with new businesses
Recruit students to join AIESEC
Increase awareness of what
AIESEC is
Promote all the awesome things
that we are doing

9. Your Audience
• Who is your audience?
Students, what faculties?
Businesses, what industry?
Alumni, what are their names?
• Who is your ideal audience?
Where can you find them?

10. Your Key Messages
• What are your key messages?
AIESEC is great because it’s the best place for someone like me to
develop into a person that could impact the world
AIESEC offers young people like me the opportunity to get experience
and skills that matter today
AIESEC has challenging leadership experiences
AIESEC offers international internships
AIESEC allows me to interact with an extensive global network

11. What to post?
• Facebook:
More visuals (video/photos)
Updates that will not garner
a reply tweet but a like.

12. • Facebook and Twitter are not the same!

13. What to post?
Updates
What is the world talking about?
Articles/Books
News
Interviews
Testimonials
110reasons
Blog posts

14. Facebook
Mandatory
•It
is mandatory for every LC to have a Facebook Page. No LC is allowed to
have more than 1 facebook page.
•The name of the LC Page should be in the format, ‘AIESEC in LCName’.
For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESEC
in Hyderabad’ only.
•It
should be ensured that AIESEC should be spelled correctly and IN
CAPITAL LETTERS.
•Itshould be noted, that only a facebook PAGE should be created for the
LC’s Facebook Presence. no Groups, People Profiles or any other forms of
identity should be created for an LC. For all internal Purposes, GROUPS
with a Private Setting should be used. No External should have any
exposure to the internal communication of AIESECers.

15. Facebook Guidelines
Donts
• Use the fan page. Don’t leave it
Dos unattended; delete the non-active fan
•When creating AIESEC Page, use the pages and accounts.
proper AIESEC colors and logo provided
• No slang, no AIESEC “terms”,
on myAIESEC.net.
•To have followers, engage maximum campaigns
people, be out there in the market and use • Don’t post random stuff, and use
all the facilities that facebook provides. offensive language Media
•Promote partners(brand aligned) • Do Not Spam non AIESECers with event
•Keep AIESEC secrets, don’t talk @ on Invitations and other messages, no mafia
walls. wars Farmville poker on LC pages, no
•Use polls to engage your audience into games no activities, NO non-AIESEC
useful discussions applications.
•Every standardized event can have a page, • No LC Facebook Accounts
Balakalaakar, Youth to Business, Empower. • Don’t share internal messages
No pages should be made for matching
mania, no GBM’s, no AGM’s, no mailers etc. • Don't use applications which ask random
•All inspiring videos, events, short films, no and embarrassing questions about
skolling punishments, no jives and parties. people.

16. Finding Content
Follow blogs:
Google Reader
Discover blogs:
Google Alerts
Flipboard (mobile)
Twitter lists
Keywords, hashtags
Pinterest, YouTube, Google Alerts/News/Blogs
Attend events

17. Finding Content
• Twitter lists:
AIESEC India LCs
International LCs
Your LC members
Other campus clubs or faculties
Journalists
Private list of alumni and TN takers
Private list of potential TN takers
Private list of competitors

18. How often?
Twitter 8-10/day
Facebook 2-3/day

19. Who’s in charge?
VP should train and
supervise
Requires system to
receive LC updates
Make VPs responsible
for their own updates

20. Social Media Schedule

21. Analytics
Hootsuite (ow.ly) or bit.ly
Facebook analytics
Website/blog analytics
Track followers, RTs, likes, comments
Klout and other websites

23. Brand Monitoring
Google Alerts
Google yourself
Search tweets
SocialMention.com

24. And Now
What to Do and What
Not to Do on Social
Media

25. Facebook
Mandatory
•It
is mandatory for every LC to have a Facebook Page. No LC is allowed to
have more than 1 facebook page.
•The name of the LC Page should be in the format, ‘AIESEC in LCName’.
For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESEC
in Hyderabad’ only.
•It
should be ensured that AIESEC should be spelled correctly and IN
CAPITAL LETTERS.
•Itshould be noted, that only a facebook PAGE should be created for the
LC’s Facebook Presence. no Groups, People Profiles or any other forms of
identity should be created for an LC. For all internal Purposes, GROUPS
with a Private Setting should be used. No External should have any
exposure to the internal communication of AIESECers.

26. Facebook Guidelines
Donts
Dos • Use the fan page. Don’t leave it
•When creating AIESEC Page, use the unattended; delete the non-active fan
proper AIESEC colors and logo provided pages and accounts.
on myAIESEC.net.
• No slang, no AIESEC “terms”,
•To have followers, engage maximum
campaigns
people, be out there in the market and use
all the facilities that facebook provides. • Don’t post random stuff, and use
•Promote partners(brand aligned) offensive language Media
•Keep AIESEC secrets, don’t talk @ on • Do Not Spam non AIESECers with event
walls. Invitations and other messages, no mafia
•Use polls to engage your audience into wars Farmville poker on LC pages, no
useful discussions games no activities, NO non-AIESEC
•Every standardized event can have a page, applications.
Balakalaakar, Youth to Business, Empower. • No LC Facebook Accounts
No pages should be made for matching
• Don’t share internal messages
mania, no GBM’s, no AGM’s, no mailers etc.
•All inspiring videos, events, short films, no • Don't use applications which ask random
skolling punishments, no jives and parties. and embarrassing questions about
people.

27. Twitter
Mandatory:
•Use the AIESEC Information Document for the Info’s. Do not add your Own
LCs info there.
•Every LC should have one Twitter Account Only.
•Update the Info of your profile with AIESEC India’s Website and other
Information about the LC.
•Put a sober AIESEC related background.
•Publish Tweets related to Leadership, Youth and Social Impact

28. Twitter Guidelines
Dos Don’ts
•Promote •Don’t have any misspellings or grammatical
Partners in a smart way aligning
them to the organization goals mistakes.
•Tweet Often at least 2 per days •Always punctuate. Add a period to the end
•Reply to mentioned Tweets of your tweet.
•Retweet relevant AIESEC/Non-AIESEC •Don’t be too random.
•Don’t add a space before punctuation.
Tweets
•Schedule tweets from Hootsuite or •Take out unnecessary words and be
TweetDeck daily concise as possible.
•Holds twitter interviews with national •Don’t start off your tweet with an @mention.
influencers. Twitter could read this tweet as a
• Run twitter hashtag based contest. conversation, in which case, only the people
•Promote FB Conversation [Photo Quote who follow both you and the @mention user
Conversations] will see the tweet.
•If you’re going to mention another person or
organization, use their username so they’ll
be notified
•Don’t post things out of context.

29. Youtube
Mandatory:
•Every LC should have one and only one channel.
•The Channel should be named as "AIESEC In <Name>".
•The link should be eg. www.youtube.com/aiesec<entityname>
•Videos encouraging/publicizing/showing AIESECers drinking, smoking etc
should not be uploaded.

30. Youtube Guidelines
Do’s: Donts
•The videos have to be of good •Do not upload unfocused, confused
quality. videos.
•Put the AIESEC Logo or any related •Do not upload videos that are not
picture as the background of the your own.
page. •Do not upload videos of LCMs, Chill-
•Upload videos on a regular basis. outs, etc.
•Mark only relevant and other LC •Donot refer to informal AIESEC
videos as "Favorite". events, parties etc in your personal
accounts.
•Do not spam other videos/channels.

31. TA-DA
• Now you’re social media pros.