If Its Tuesday, Update              Facebook:Simple Steps to Building an Effective B2B         Social Media Strategy
Today’s Presenter                                            Tonya Severance, Program Manager                             ...
About Sales Engine International
Social Media Platforms for B2B                   Businesses
The Basics• Social networking site for businesses and professionals• Two opportunities for profiles   • Personal Page   • ...
The Basics• Tips for Profile Building                              X  • Up-to-date logo  • Up-to-date headshot  • Personab...
The Basics• Tips for Profile Building                              X  • Up-to-date logo  • Up-to-date headshot  • Personab...
The Basics• Tips for Profile Building  • Up-to-date logo  • Up-to-date headshot  • Personable, catchy copy    about the co...
The Basics• Tips for Profile Building  • Personable, catchy    copy about    the company  • Unique tone and style  • Adequ...
Next Steps• Connect with your rolodex and your employees• Take advantage of groups  • Join existing groups  • Start a new ...
Next Steps• Create content library  •   Thought leadership  •   Events  •   Opportunities  •   Build calendar
Content CalendarDate       Time     Company Page                 Personal Page                Group PostApril 3    5:00pm ...
Weekly Task ListUpdate Statuses  Company page  Personal pageGroup Participation  Ask a question/Start a conversation ...
Keep in Mind• If you interact with someone who  isn’t a connection in a  group, send them an invitation• LinkedIn has a bu...
The Basics• Social networking and microblogging site with 140-  character post limit• One opportunity for a profile• Tips ...
Next Steps• Follow your rolodex and your employees• Find more accounts to follow
Next Steps• Create content library  •   140 character limit  •   URL shorterners  •   Hashtags  •   Retweet
The Hashtag#socialmedia
RetweetShare interesting tweets you’ve read
Weekly Task ListTweet  Include a hashtagReply  Browse the tweets on your homepage, reply to   one tweetRetweet  Brow...
Keep in Mind• The Twitter community wants to feel engaged.  Follow everyone and retweet frequently• Use the CONNECT tab to...
The Basics• Social networking site for  everybody• The truth about Facebook
The Basics• One opportunities for profile   • Official Company Page• Tips for Profile Building    • Up-to-date logo & cove...
Next Steps• Join/Create Groups
Next Steps• Create content library  •   Thought leadership  •   Events  •   Opportunities  •   Build calendar
Weekly Task List Update Official Company Page Status Group Participation    Ask a question/Start a conversation    Com...
The Basics• One opportunity for profile  • YouTube Channel
Next Steps• Create content library    •   Marketing videos    •   Live demos    •   Recorded        webinars
Next Steps• Naming videos  • Video Headlines  • Descriptions  • Tags
Weekly Task List Check for comments and reply
Keep in Mind• The goal – increased awareness
Keep in Mind• Your content calendar should be flexible to allow for  spontaneous and timely posts• The best time to post w...
Keep in Mind• Add social media icons to your all of your messaging
Keep in Mind• Identify an internal team to help manage  your strategy
Keep in Mind• Review your strategy every quarter. Did one post  generate a lot of activity? Use this knowledge to  constan...
Thank you  Q&A’s
Thank you | Q & ATonya Severance leverages over 10 years ofexperience in marketing, advertising and accountmanagement to p...
Map Offer     In the survey at the     conclusion of today’s     presentation you will have     an opportunity to request ...
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Simple Steps to Building an Effective B2B Social Media Strategy

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Social media strategy has become increasingly more important in B2B marketing as more organizations are directing a portion of their marketing budgets towards this area. Are you ready to make social media a bigger part of your overall marketing strategy but not sure where to start? The good news is: an effective B2B social media strategy is easier than you might think. Tonya Severance, Copywriter and Social Media Specialist at Sales Engine International, discusses how to build an effective B2B social media strategy.

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Simple Steps to Building an Effective B2B Social Media Strategy

  1. 1. If Its Tuesday, Update Facebook:Simple Steps to Building an Effective B2B Social Media Strategy
  2. 2. Today’s Presenter Tonya Severance, Program Manager and Social Media SpecialistTonya Severance leverages over 10 years ofexperience in marketing, advertising and accountmanagement to provide support in every aspect ofthe marketing program Sales Engine delivers to herclients. In addition, she serves as a specialist insocial media, playing a consultative role in socialmedia planning for all Sales Engine clients. Prior tojoining Sales Engine, Tonya was a Marketing andAdvertising Coordinator for B2B media.
  3. 3. About Sales Engine International
  4. 4. Social Media Platforms for B2B Businesses
  5. 5. The Basics• Social networking site for businesses and professionals• Two opportunities for profiles • Personal Page • Company Page
  6. 6. The Basics• Tips for Profile Building X • Up-to-date logo • Up-to-date headshot • Personable, catchy copy about the company • Unique tone and style • Adequate contact information
  7. 7. The Basics• Tips for Profile Building X • Up-to-date logo • Up-to-date headshot • Personable, catchy copy about the company • Unique tone and style • Adequate contact information
  8. 8. The Basics• Tips for Profile Building • Up-to-date logo • Up-to-date headshot • Personable, catchy copy about the company • Unique tone and style • Adequate contact information
  9. 9. The Basics• Tips for Profile Building • Personable, catchy copy about the company • Unique tone and style • Adequate contact information
  10. 10. Next Steps• Connect with your rolodex and your employees• Take advantage of groups • Join existing groups • Start a new group
  11. 11. Next Steps• Create content library • Thought leadership • Events • Opportunities • Build calendar
  12. 12. Content CalendarDate Time Company Page Personal Page Group PostApril 3 5:00pm Did you see our State of We published a State of Is the mainframe the Mainframe update? the Mainframe Address, here to stay or http://bit.ly/InfoSec_stat watch it here: going the way of eofmainframe http://bit.ly/InfoSec_stat the dinosaur? eofmainframeApril 10 5:00pm In case you missed it, All you need to know Would a heres the skinny on about MEAS™: mainframe event MEAS™: http://bit.ly/infosec_ME acquisition http://bit.ly/infosec_ME AS system be helpful AS in your event and log management strategy?
  13. 13. Weekly Task ListUpdate Statuses Company page Personal pageGroup Participation Ask a question/Start a conversation Comment on an existing discussionRespond to any Communication Company page Personal page Group pages
  14. 14. Keep in Mind• If you interact with someone who isn’t a connection in a group, send them an invitation• LinkedIn has a built in reporting application that will help you monitor your growth and effectiveness• It is not necessary to pay for LinkedIn to build a successful LinkedIn strategy. Paid memberships though allow you to contact people with whom you are not already connected – which is a good B2B benefit
  15. 15. The Basics• Social networking and microblogging site with 140- character post limit• One opportunity for a profile• Tips for Profile Building • Branded Pages
  16. 16. Next Steps• Follow your rolodex and your employees• Find more accounts to follow
  17. 17. Next Steps• Create content library • 140 character limit • URL shorterners • Hashtags • Retweet
  18. 18. The Hashtag#socialmedia
  19. 19. RetweetShare interesting tweets you’ve read
  20. 20. Weekly Task ListTweet Include a hashtagReply Browse the tweets on your homepage, reply to one tweetRetweet Browse your list and retweet one tweetRespond to any Communication Check CONNECT tab
  21. 21. Keep in Mind• The Twitter community wants to feel engaged. Follow everyone and retweet frequently• Use the CONNECT tab to monitor your engagement with the Twitter community
  22. 22. The Basics• Social networking site for everybody• The truth about Facebook
  23. 23. The Basics• One opportunities for profile • Official Company Page• Tips for Profile Building • Up-to-date logo & cover image • Personable, catchy copy about the company • Unique tone and style • Adequate contact information
  24. 24. Next Steps• Join/Create Groups
  25. 25. Next Steps• Create content library • Thought leadership • Events • Opportunities • Build calendar
  26. 26. Weekly Task List Update Official Company Page Status Group Participation  Ask a question/Start a conversation  Comment on an existing discussion Respond to any Communication  Company page  Group pages
  27. 27. The Basics• One opportunity for profile • YouTube Channel
  28. 28. Next Steps• Create content library • Marketing videos • Live demos • Recorded webinars
  29. 29. Next Steps• Naming videos • Video Headlines • Descriptions • Tags
  30. 30. Weekly Task List Check for comments and reply
  31. 31. Keep in Mind• The goal – increased awareness
  32. 32. Keep in Mind• Your content calendar should be flexible to allow for spontaneous and timely posts• The best time to post will depend on your audience and their habits, there are online tools that can help you narrow this down – but early morning and early evening on business days is a good rule of thumb
  33. 33. Keep in Mind• Add social media icons to your all of your messaging
  34. 34. Keep in Mind• Identify an internal team to help manage your strategy
  35. 35. Keep in Mind• Review your strategy every quarter. Did one post generate a lot of activity? Use this knowledge to constantly improve your strategy
  36. 36. Thank you Q&A’s
  37. 37. Thank you | Q & ATonya Severance leverages over 10 years ofexperience in marketing, advertising and accountmanagement to provide support in every aspect ofthe marketing program Sales Engine delivers to herclients. n addition, she serves as a specialist in socialmedia, playing a consultative role in social mediaplanning for all Sales Engine clients. Prior to joiningSales Engine, Tonya was a Marketing and AdvertisingCoordinator for B2B media.
  38. 38. Map Offer In the survey at the conclusion of today’s presentation you will have an opportunity to request a copy of the Sales Acceleration Map.

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