2. Why Study Human Behavior?
1. Management needs to understand and
influence the mental process of others

3. Why Study Human Behavior?
2. Young leaders arises in the industry and they
are demand in the market.

4. Why Study Human Behavior?
3. Understand ourselves and others skills and
desires which will prepare you to work with
increasing cooperation and effectiveness.

5. Understanding Human Behavior…
Two Basic Categories:
1. Internal Perspective – factors inside the
person to understand behavior

6. 2. External Perspective – factors outside the
person to understand behavior

7. Perspective in Behavioral Science
1. Behavioral Science in Accounting
- develop a better managerial accounting
techniques
- improved the communication and develop
general principles in their behavior

8. Perspective in Behavioral Science
2. Behavioral Science in Marketing
- influencing or motivating consumers to buy
a certain product
3. Behavioral Science in Economics
- demands for consumer goods
- occupational choice
- level of savings and expenses

9. Perspective in Behavioral Science
4. Behavioral Science in Management
Have contributed the following:
- motivation
- interpersonal dynamics
- group behavior
- leadership
- organizational behavior
- personality theory

10. Personality Theory by Myers Briggs

11. Where we FOCUS our attention
Extrovert Introvert
Events Reactions
External Internal
Wide Deep
Extensive Intensive
Use Energy Save Energy
Sociability Territorial
Interaction Concentration

12. How we receive INPUT
Sensor Intuitive
Experience Hunches
Actual Possible
Past Future
Perspiration Inspiration
Sensible Imagination
Realistic Speculative

13. How we DECIDE
Thinking Feeling
Principles Values
Objective Subjective
Impersonal Personal
Laws Circumstances
Firmness Persuasion
Analysis Sympathy
Categories Harmony

14. Our dominant STYLE
Judger Perceiver
Plan Adapt
Close Open
Fixed Flexible
Settled Pending
Decide Forming
Complete Wait
Urgency

18. Case Study
A group of sociologists undertook a study to
determine the relationship between the
worker’s productivity and the supervisory
behavior of two foremen. Jason Smith is 1st
foreman supervisor was placed in one of the
workers group who was described as
employee-oriented in his attitude and exerted
less pressure for production. Matt Chan is the
2nd foreman supervisor placed in another
workers group and was described as
production-oriented. He exerted greater
pressure for production

19. Questions
1. Base on Myers Biggs four types of
personality, describe each supervisor’s
towards the worker’s.
2. Which supervisor who will succeed in its
productivity?