1. CULTURE
• NORMATIVE (rules and ways)
• PSYCHOLOGICAL (adjustment)
• STRUCTURE (pattern or
organization culture)
• GENERIC (as a product of artifact)

2. •By Taylor in 1976 culture as a
complex whole.

3. PERSONALITY
• Goode 1952 explains the personality
is the total psychological and social
reaction of individual.
• Munn 1946:45 defines that it is the
most characteristic integration of an
individual.

4. •Personality is the individualizing
trait of a man which his
singularity and differentiate him
from any other human being.