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SEO, Link Building, Authorship, & Surviving Google Updates

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: SEO is changing, link building is changing… and if you’re still using yesterdays methods, or if you’re a thin affiliate, then you’re bound to get hit by a Google update.

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  • Transcript of "SEO, Link Building, Authorship, & Surviving Google Updates"

    1. 1. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Jim Boykin CEO & Founder of Internet Marketing Ninjas Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch, + SEO, Link Building, Authorship, & Surviving Google Updates
    2. 2. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin You may know some of our Communities
    3. 3. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin I’m A SEO Geek
    4. 4. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    5. 5. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    6. 6. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin And you find this inside your Google Webmaster Tools
    7. 7. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    8. 8. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    9. 9. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    10. 10. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    11. 11. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    12. 12. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin http://www.internetmarketingninjas.com/ 12 We want “White Hat” Link Building…
    13. 13. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin http://www.internetmarketingninjas.com/ 13 And here’s the 5 phrases we’re targeting.
    14. 14. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin http://www.internetmarketingninjas.com/ 14 And here’s the 5 pages we need you to get links to
    15. 15. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin http://www.internetmarketingninjas.com/ 15 They already submitted to lots of Directories, Article Syndication, Profile Pages, Forum Links Blog Reviews, Guest Blog Posts & Interlinked their own sites.
    16. 16. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    17. 17. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin If you ever did any one (or more) of those methods excessively, then you’re at a higher risk. If you ever mixed any of those methods with exact match anchor text for commercial phrases, you’re also at a higher risk.
    18. 18. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Links as a measurement are not going away “It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014
    19. 19. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin What does Google Consider Link Schemes? https://support.google.com/webmasters/answer/66356?hl=en
    20. 20. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.” https://support.google.com/webmasters/answer/66356?hl=en
    21. 21. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking” https://support.google.com/webmasters/answer/66356?hl=en
    22. 22. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links” https://support.google.com/webmasters/answer/66356?hl=en “If People just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems. “ Matt Cutts
    23. 23. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Using automated programs or services to create links to your site” https://support.google.com/webmasters/answer/ 66356?hl=en
    24. 24. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.” https://support.google.com/webmasters/answer/66356? hl=en
    25. 25. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Links with optimized anchor text in articles or press releases distributed on other sites. For example: There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.” https://support.google.com/webmasters/answer/66356?hl=en
    26. 26. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Low-quality directory or bookmark site links” https://support.google.com/webmasters/answer/66356?hl=en
    27. 27. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 car insurance” https://support.google.com/webmasters/answer/66356?hl=en
    28. 28. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Forum comments with optimized links in the post or signature, for example: Thanks, that’s great info! - Paul Paul’s pizza san diego pizza best pizza san diego https://support.google.com/webmasters/answer/66356?hl=en
    29. 29. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “The best way to get other sites to create high- quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.” https://support.google.com/webmasters/answer/66356?hl=en
    30. 30. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin What are “Good Links” and what are “Bad Links”.
    31. 31. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Real Examples “Bad Links” from sites that were included by google as example links that should be removed. Sites are the same, I changed the specific page URL to protect the guilty whom hired us.
    32. 32. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    33. 33. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    34. 34. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    35. 35. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    36. 36. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    37. 37. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    38. 38. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    39. 39. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    40. 40. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    41. 41. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    42. 42. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    43. 43. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    44. 44. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    45. 45. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    46. 46. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    47. 47. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    48. 48. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    49. 49. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    50. 50. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    51. 51. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin So what do you do if you’re effected by a google update?
    52. 52. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Penguin Solutions And the Reconsideration Requests
    53. 53. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Auto vs. Manual Penalty
    54. 54. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin What if you don’t have a manual penalty? (But think you were hit by Penguin?) Are you sure you got hit by Penguin? Oct 4, 2013 - May 22, 2013 Oct 5, 2012 – May 25, 2012 - April 24, 2012 Solution 1. Get your backlinks from Google and other sources. 2. Separate out the “Live” from the “Dead” 3. From the Live, separate out the “Good” from the “Bad” 4. Put the “Bad” in the Disavow (by domain) 5. Wait until the next Google refresh to see if it worked.
    55. 55. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin How to find your backlinks from Google.
    56. 56. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin tools.seochat.com
    57. 57. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin If you have a Manual Penalty
    58. 58. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Solutions: 1. Analyze your backlinks from Google, etc. 2. Separate the “Live from the Dead” 3. From the Live, Separate the “Good” from the “Bad” 4. Then you will need to email all the “Bad” sites to get links removed 5. Then you will need to do a reconsideration request stating all that you did to get the links removed. List those you were able to remove, and put all the rest of the “bad” domains in the disavow document. Then wait about 2-3 weeks for an answer. If no, hope for example links.
    59. 59. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Please let me out of Jail. I will stop chasing short tail and I will do great things to build my brand from now on.
    60. 60. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Reconsideration Requests: •Save all the data to google docs or a webpage and reference in your report. •Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs….or use Google Webmaster Tools Links by Date •Note all links you feel are bad and that you've contacted to have the links removed. •Save a few copies of your emails you sent to show Google. •Show links you were able to remove. •Show that you wrote again to emails that were bounced. •Show them you have done everything you can to get those links removed. •Tell them you Fired your SEO Company •Tell them you fired the person who hired the SEO Company too. •Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan. •Tell them you’re not chasing phases anymore. •Tell them you’re all about Branding and doing good things that earn trust •Tell them what your future plans are, and how you've changed. •Start doing the things you said you’ll do…and don’t buy links again… and Change your strategy from here on out….you’re done with the short-tail game.
    61. 61. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Dear site owner or webmaster of http://www.website.com, We received a request from a site owner to reconsider http://www.website.com for compliance with Google's Webmaster Guidelines. We've reviewed your site and we still see links to your site that violate our quality guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank…..
    62. 62. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Recovery is by no means guaranteed. In fact of the people who go to the trouble to remove many links & create a disavow file, only 15% of people claim to have seen any benefit using the disavow tool. http://www.seroundtable.com/google-disavow-rankins-17946.html The other 85% who weren't sure of any benefit may not have done enough, or may have made their backlink profile worse than it was prior.
    63. 63. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Matt Cutts Answer: “It can definitely take some time, and potentially months. There’s a time delay for data to be baked into the index. Then there can also be the time delay after that for data to be refreshed in various algorithms.” Danny Sullivan Question: “How long will it take sites to see any potential improvement? It seems like potentially months.”
    64. 64. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “[The Disavow Tool] If used incorrectly, this feature can potentially harm your site’s performance in Google’s search results. We recommend that you disavow backlinks only if you believe you have a considerable number of spammy, artificial, or low- quality links pointing to your site, and if you are confident that the links are causing issues for you.” (Matt Cutts)
    65. 65. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin But recently Matt Cutts has encouraged broader usage. He has one video which discusses proactively disavowing bad links as they come in & another where he mentioned how a large company disavowed 100% of their backlinks that came in for a year. The idea of proactively monitoring your backlinks is quickly becoming mainstream. http://www.youtube.com/watch?v=eFJZXpnsRsc http://www.youtube.com/watch?v=oRi1rAI_TmY
    66. 66. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Even if a recovery is deserved, it does not mean one will happen, as often errors do happen. And on the off chance recovery does happen, it usually does not mean a full restoration of rankings. http://www.seroundtable.com/google-reconsideration-request-error-17629.html http://sugarrae.com/online-marketing/seo/need-understand-penguin-recovery/
    67. 67. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases BobsWidgets.com Top 5 Most Common Backlink Anchor Text Cheap Widgets Discount Widgets Online Widgets Widget Store buy Widgets Bobs Widgets www.bobswidgets.com BobsWidgets.com Bob Jackson Widgets Bob’s Store
    68. 68. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Does your website has thousands of pages, …But only a few of those pages have backlinks to them?
    69. 69. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Evil competitors removing your good links, and sending you bad links?
    70. 70. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin What Can I do that will send the good signals to the search Engines?
    71. 71. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “…The Objective is not to “Make your links appear natural” The Objective is that your links ARE natural. “ Matt Cutts
    72. 72. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Do brands worry about getting links? I don’t have to ask for links ….But when I started I did.
    73. 73. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Send Quality Brand Signals to your Site It’s Links + Everything Else .
    74. 74. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin LinkBait Content Content that is GREAT and Shareable.
    75. 75. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Visual.ly Easel.ly Piktochart.com Kinzaa.com Infogr.am Freelancer.com Contests Infographics Tools to create infographics
    76. 76. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Contests
    77. 77. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Widgets and Applications and Quizzes
    78. 78. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Create Guides and Learning materials
    79. 79. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Some ideas of things to write about or to explore.
    80. 80. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Portent Content Idea Generator: http://www.portent.com/tools/title-maker/ HubSpot Blog Topic Idea Generator http://www.hubspot.com/blog-topic-generator Content Forest Title Tool Generator http://titletool.contentforest.com/ Some Tools to Help with Linkbait Titles
    81. 81. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin 1. Create Content that is buzz-worthy: PopURLs.com, RadURLs.com, BuzzFeed.com, Klout 2. Make sure your content is sharable. 3. Outreach: In-house, client emails, Follower Wonk, Zoom Profiler, Etc 4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweet, Google Adwords 5. Syndication: Outbrain, Taboola, Zemanta, Pay for Awesome, Viral Content Buzz Tools to help you with LinkBait.
    82. 82. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Awards and Badges
    83. 83. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Visual.ly Easel.ly Piktochart.com Kinzaa.com Infogr.am Freelancer.com Contests Infographics Tools to create infographics
    84. 84. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Contests
    85. 85. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Widgets and Applications and Quizzes
    86. 86. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Create Guides and Learning materials
    87. 87. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Some ideas of things to write about or to explore.
    88. 88. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Tools To Help find LinkBait Ideas, and to create good titles: Portent Content Idea Generator: http://www.portent.com/tools/title-maker/ HubSpot Blog Topic Idea Generator http://www.hubspot.com/blog-topic-generator Content Forest Title Tool Generator http://titletool.contentforest.com/
    89. 89. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin 1. Create Content that is buzz-worthy: PopURLs.com, RadURLs.com, BuzzFeed.com, Klout 2. Make sure your content is sharable. 3. Outreach: In-house, client emails, Follower Wonk, Zoom Profiler, Etc 4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweet, Google Adwords 5. Syndication: Outbrain, Taboola, Zemanta, Pay for Awesome, Viral Content Buzz Tools to help you with LinkBait.
    90. 90. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    91. 91. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    92. 92. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    93. 93. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    94. 94. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    95. 95. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Infographic From: http://avalaunchmedia.com/infographics/social-meowdia-explained via Avalaunch Media
    96. 96. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    97. 97. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Rel=“author” FAQ’s from Google http://googlewebmastercentral.blogspot.com/2013/08/relauth or-frequently-asked-advanced.html
    98. 98. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin It’s not just the Google Author Tag! Having a Google Profile just fills in some blanks they may not have already known. …But with a profile you do get a picture.
    99. 99. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Google is Connecting Sources, Influencers, Industries. Through mapping the web of people…anything they can connect, they collect….Linkedin - Twitter - Facebook - Emails – Bio’s - Usernames (ie, forums username) …AND Google Plus.
    100. 100. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Get Links from Trusted People To quote Google’s Agent Patent: Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.
    101. 101. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “…We're doing a better job of detecting if someone is an authority in a specific space, (could be medical, could be travel, whatever) and trying to make sure that those rank those a little more highly if you're some type of authority...“ Matt Cutts – Penguin 2.0 pre release talk.
    102. 102. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. Eric Schmidt – Executive Chairman of Google
    103. 103. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    104. 104. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    105. 105. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin A Lot of References from Authors and Pages = High Author Rank.
    106. 106. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin
    107. 107. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin “The true cost of remaining anonymous, then, might be irrelevance.” Eric Schmidt – Executive Chairman of Google
    108. 108. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Bring the community to you. (Takes time to get to this point) How you can do this: •Find Brand Enthusiast •Bring the Authors and Experts to your site •Build the Community on your site with the experts and Brand Enthusiast •Create Resources that will give reasons to come back to your site •Create a portal/community for your community What this can do for your site: •Experts writing quality content for your site •Brand enthusiast who know what they’re talking about writing & promoting for your brand. •Real Authors credited on your site •Real Resources on your site that are of value to others to use and to continue to go back to. Real pages that can get trusted citations from others •You can be more trusted, and have more and better trusted signals going to your site than any of your competitors can using this method.
    109. 109. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin 1. Stop Chasing the Short Tail 2. Write Great Content to get Links and mentions 3. Start Making Connections with Influencers 4. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic) 5. Get Signals and Traffic to you site from Social Places 6. Get Signals to your site from Hubs and Authorities in your Industry 7. Find ways to get people to return to your site. 8. Use Authors on your site, & get links and citations from real people. 9. Build great “things” for your site (widgets, quizzes, contests, tools) 10. Create Great Resources so you don’t have to ask for links. 11. Build Your Brand/Community Tips from Jim’s Point of View
    110. 110. Slideshow: IMNinjas.com/affiliate us: summit pw: ninja Plus.google.com/+JimBoykin Facebook.com/seojim Twitter.com/JimBoykin Jim Boykin CEO & Founder of Internet Marketing Ninjas Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch, + SEO, Link Building, Authorship, & Surviving Google Updates
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