Samir Palnitkar
President
ShopSocially
@ShopSocially
July 16, 2014
Presenters:
Tim Ahlenius
Senior Digital Strategist
Amer...
Americaneagle.com
 Comprehensive Social Commerce Platform
 Started in 2010
 150+ Brand name customers
 Focused on generating ROI
LinkSha...
Agenda
 Evolution of Search
 Search in Social World
 Strategies to boost SEO Rank using Social
 Increase Content Shara...
Evolution of Search
Google Classic 
Search 1.0
All About Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes...
Search 2.0
Results based on on-page and off-page factors
On-Page
» Meta-tags
» Keywords
» Sitemap
Off-Page
» Blogs
» Direc...
Search 3.0
Results for specific verticals like Shopping, News, Videos, etc.
Search 4.0
Results impacted by social signals – Social Search
Search in Social World
Personalized Search Results in Google
User not logged in
Personalized Search Results in Google
Logged in user
Personalized Results
Your content is pushed up by Google when your Go...
Bing Also Uses Social to Personalize Search
Social Results
Social Signals are Driving SEO Rank
7 out of top 8 SEO
factors are related
to social!
Source:SearchMetrics
Likes & Shares Drives SEO Rank
Source:ShopSocially
Hear from the Horse’s Mouth – Google
Source: http://goo.gl/VxcHFR
Then
updated
10/16/2012
Now
updated
05/27/2013
Google ha...
Strategies to Boost
SEO Rank using Social
Increase Content
Sharability via Onsite
Social Apps
1
Embed Onsite Apps to Generate Social Signals
 Employ C2C strategies on your
website to drive social spread
of brand
 Emb...
Incentivize Social Sharing
Incentivize Social Sharing
 Reward customers for sharing products – generate social signals
 Your content is pushed up b...
Convert Customer Delight into Social Shares
On order completion, leverage customer delight for social sharing of purchases
Optimize Shared
Content
2
Anatomy of a Shared Snippet
 Title, Description, Image and URL are under your control
 Double SEO benefit –> back link +...
Influence Share Blurb
 Nudge sharers to post a comment
 Add a brand hashtag to increase social visibility
Leverage Google Authorship
 Highlights the author of content, increases the credibility of search results and
can drive h...
True Cost of Search Anonymity is Irrelevance
“Within search results, information tied to
verified online profiles will be ...
How to Set Up Google Authorship?
1. Verify work email address
2. Link Google profile to your content
How to Set Up Google Authorship?
 Add the following to your content
<a href=“https:// plus.google.com/1112734269563578189...
Social UGC for SEO
Benefit
3
Leverage Social Brand UGC using Hashtags
 Encourage Social UGC generation with your brand hashtag
 Hashtags increase vis...
Aggregate Social Brand UGC for SEO Benefit
 Hundreds of photos for your brand
are already being shared on
Instagram, Twit...
Popularity Contests to Generate Social UGC
Canvas on Demand
Social UGC as
Social Proof on site
4
Social UGC on Site Leads to More Sharing
 Showcasing brand’s
socially shared
content acts as social
proof for site users
...
Real Time Social Buzz Drives Engagement
 Real-time social
buzz on site
increases user
engagement –
increasing Page
Rank f...
Get Socially Awesome
 SEO boost
 Likes, shares, tweets, G+
 Shares also add to ‘freshness’ SEO value
 Back-links
 UGC...
Summing Up
Summing Up the Social SEO Goodness
 Increase Sharability of Onsite Content
 Optimize Shared Content
 Use Social UGC for...
PHOTOMONIALS
Americaneagle.com Integrations
Americaneagle.com and ShopSocially have
teamed together to offer a NEW pre-integrated
solut...
Special Offer for today’s attendees
SS-SOCIALSEO-14
Mention the code above to get one free month or an iPad
mini with one ...
Q & A?
samir@ShopSocially.com
sales@ShopSocially.com
http://shopsocially.com
+1 650 701 7759
Social@americaneagle.com
Thanks
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Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially and Americaneagle.com

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Marketers can boost SEO Rank using social signals . ShopSocially and Americaneagle.com webinar presented proven strategies for using social to improve SEO Rank. These strategies are:
1. Increase content sharability via onsite social apps
2. Optimize shared content
3. Channel social UGC for SEO benefit
4. Use social UGC as social proof on site
This video is a recording of this webinar and details the above strategies.
To implement these strategies on your website and get the SEO benefit via social, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com

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Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially and Americaneagle.com

  1. 1. Samir Palnitkar President ShopSocially @ShopSocially July 16, 2014 Presenters: Tim Ahlenius Senior Digital Strategist AmericanEagle.com @_Americaneagle Using Social Signals to Boost SEO Ranking Hashtag for social sharing - #SocialSEO
  2. 2. Americaneagle.com
  3. 3.  Comprehensive Social Commerce Platform  Started in 2010  150+ Brand name customers  Focused on generating ROI LinkShare Technology Genius Award Most promising private companies 2013 Featured in a recent Social Commerce case study Top Startup Award Ask-a-Friend Refer-a-Friend Get-a-Fan Social Connect Social Login Viral Offer Sharing Viral Flash SaleShare-a-Purchase Share-on-Mobile Shopping Community Product StoriesSocial SEO Share-and-Win Get-an-Email Photomonials
  4. 4. Agenda  Evolution of Search  Search in Social World  Strategies to boost SEO Rank using Social  Increase Content Sharability Onsite  Optimize Shared Content  Social UGC for SEO Benefit  Social UGC as Social Proof on site  Questions and Answers
  5. 5. Evolution of Search
  6. 6. Google Classic 
  7. 7. Search 1.0 All About Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Shoes Buy Shoes Results based on on-page keyword density
  8. 8. Search 2.0 Results based on on-page and off-page factors On-Page » Meta-tags » Keywords » Sitemap Off-Page » Blogs » Directories » Forums Buy Shoes
  9. 9. Search 3.0 Results for specific verticals like Shopping, News, Videos, etc.
  10. 10. Search 4.0 Results impacted by social signals – Social Search
  11. 11. Search in Social World
  12. 12. Personalized Search Results in Google User not logged in
  13. 13. Personalized Search Results in Google Logged in user Personalized Results Your content is pushed up by Google when your Google+ followers search
  14. 14. Bing Also Uses Social to Personalize Search Social Results
  15. 15. Social Signals are Driving SEO Rank 7 out of top 8 SEO factors are related to social! Source:SearchMetrics
  16. 16. Likes & Shares Drives SEO Rank Source:ShopSocially
  17. 17. Hear from the Horse’s Mouth – Google Source: http://goo.gl/VxcHFR Then updated 10/16/2012 Now updated 05/27/2013 Google has officially replaced ‘back links’ with ‘sharing’ as the key SEO driver
  18. 18. Strategies to Boost SEO Rank using Social
  19. 19. Increase Content Sharability via Onsite Social Apps 1
  20. 20. Embed Onsite Apps to Generate Social Signals  Employ C2C strategies on your website to drive social spread of brand  Embed onsite social apps to encourage social sharing  Incentivize customers to do Social SEO for you
  21. 21. Incentivize Social Sharing
  22. 22. Incentivize Social Sharing  Reward customers for sharing products – generate social signals  Your content is pushed up by Google when your G+ followers search
  23. 23. Convert Customer Delight into Social Shares On order completion, leverage customer delight for social sharing of purchases
  24. 24. Optimize Shared Content 2
  25. 25. Anatomy of a Shared Snippet  Title, Description, Image and URL are under your control  Double SEO benefit –> back link + social sharing  You can influence “Share Blurb” as well!
  26. 26. Influence Share Blurb  Nudge sharers to post a comment  Add a brand hashtag to increase social visibility
  27. 27. Leverage Google Authorship  Highlights the author of content, increases the credibility of search results and can drive higher CTR  Links to the Google Plus profile of the author
  28. 28. True Cost of Search Anonymity is Irrelevance “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.“ “The true cost of remaining anonymous, then, might be irrelevance.” Eric Schmidt Exec. Chairman, Google Source: WSJ Blog
  29. 29. How to Set Up Google Authorship? 1. Verify work email address 2. Link Google profile to your content
  30. 30. How to Set Up Google Authorship?  Add the following to your content <a href=“https:// plus.google.com/111273426956357818965?rel=author”>Jai Rawat </a>  Verify that it is working properly Your G+ ID & name Google shows you as Author of the content
  31. 31. Social UGC for SEO Benefit 3
  32. 32. Leverage Social Brand UGC using Hashtags  Encourage Social UGC generation with your brand hashtag  Hashtags increase visibility and searchability in social media  Customers generating social UGC with your brand hashtag adds to brand’s overall digital presence Keyword – Content SEO Hashtag – Social SEO
  33. 33. Aggregate Social Brand UGC for SEO Benefit  Hundreds of photos for your brand are already being shared on Instagram, Twitter, Facebook  Channeling this social UGC via brand hashtags can lead to creation of valuable back-links  Social UGC is content which is already being shared socially – increases brand’s sharability
  34. 34. Popularity Contests to Generate Social UGC Canvas on Demand
  35. 35. Social UGC as Social Proof on site 4
  36. 36. Social UGC on Site Leads to More Sharing  Showcasing brand’s socially shared content acts as social proof for site users  Increases sharability of the site and brand, leading to SEO boost
  37. 37. Real Time Social Buzz Drives Engagement  Real-time social buzz on site increases user engagement – increasing Page Rank for the site  Continuously refreshing content boosts SEO Rank of the page
  38. 38. Get Socially Awesome  SEO boost  Likes, shares, tweets, G+  Shares also add to ‘freshness’ SEO value  Back-links  UGC  Referral traffic from shared content  Loyalty  Visitors sharing content will see you higher in search results!  Higher conversion rate due to social proof
  39. 39. Summing Up
  40. 40. Summing Up the Social SEO Goodness  Increase Sharability of Onsite Content  Optimize Shared Content  Use Social UGC for SEO Benefit  Use Social UGC as Social Proof on site
  41. 41. PHOTOMONIALS
  42. 42. Americaneagle.com Integrations Americaneagle.com and ShopSocially have teamed together to offer a NEW pre-integrated solution that can be turned on in a snap! Americaneagle.com supports these platforms:  Sitecore  Sitefinity  Mozu  Magento  Kentico  idev® Take a look at these companies that have recently integrated -- with more integrations to come!
  43. 43. Special Offer for today’s attendees SS-SOCIALSEO-14 Mention the code above to get one free month or an iPad mini with one year subscription, plus a FREE social audit from Americaneagle.com!
  44. 44. Q & A?
  45. 45. samir@ShopSocially.com sales@ShopSocially.com http://shopsocially.com +1 650 701 7759 Social@americaneagle.com Thanks

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