This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Digital Marketing experts will share the 10 most important strategies for using Social Media for business and personal brand development.

1. the ten golden rules of social media
@jayberkowitz

2. the ten golden rules of social media
@jayberkowitz
• what makes social media work for business
and personal brand development
• develop your own social property
• how to build your channels
• simple 3-step social media rock star

9. the ten golden rules of social media
@jayberkowitz

10. it’s not about you

12. put their name in lights

14. retweet

15. recognize and interact

16. recognize and interact

17. the 95% rule

18. what is your passion?

19. If you build it they won’t just come

21. Campaign produced 14,545 targeted fans
The cost per fan was $0.22
‘if you like’

22. Photo Credit Flickr: avlxyz
facebook advertising

23. Photo Credit Flickr: avlxyz
Made in America Event Radio vs. Facebook
Facebook = 12x more RSVP’s and 4x more attendees

24. facebook advertising

25. 3. there are no rules

26. content is king

27. what are your top 3-4 q’s

28. a picture is worth 1,000 clicks

32. “We saw traffic
triple from Pinterest
and it converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby
Parker co-founder
Neil Blumenthal

35. video!

40. Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator
23.9 million total subscribers.
3.69 billion total views
$8.47 million estimated yearly income after YouTube's 45% cut.

41. Facebook Video

42. Facebook Video

43. traffic x conversion = revenue

46. “That's an Aweber
lightbox with
Facebook integration.
It works really well
because the name of
the user is already
filled in.”

47. “After someone opts in, they
receive a series of auto
emails that are design to
build trust, establish me as
the expert in my space, and
recommend solution that
will solve their problems.
Some of the these solutions I
created myself, some are
affiliate products, and some I
don't make any money on
but I recommend because
they’re good.”

48. video training course

49. webinar

50. book

52. what is your ebook

53. lead the trends

54. lead the trends

55. lead the trends

56. Photo credit - Wikipedia

58. YouTube Retargeting

59. Facebook Retargeting

60. mobile/apps

61. Facebook Mobile
• 1.5 billion users
• The average person check FB 14 times per day.
• 101 million people access FB via mobile per day
• 71% mobile traffic

62. Promoted Social Content

63. Facebook custom audience

64. Podcasting

65. cascade content

66. cascade content

67. cascade content

68. cascade content

69. cascade content

70. the ten golden rules of social media
@jayberkowitz
1. it’s not about you
2. the 95% rule
3. if you build it they won’t just come
4. there are no ‘rules’
5. content is king
6. a picture is worth 1,000 clicks
7. video!
8. traffic x conversion = revenue
9. lead the trends
10.cascade content