This is made by Shivangi Student of World Class Skil Centre Dwarka Sec-9

1. FACEBOOK MARKETING

2. HISTORY
LAUNCHED –FEBRUARY,4,2004
FOUNDER- MARK ZUCKERBERG
HEADQUARTERS - MENLO PARK,
CALIFORNIA.

3. WHAT IS FACEBOOK
• BASICALLY FACEBOOK IS A SOCIAL MEDIA PLATFORM, WHERE WE CAN MAKE
NEW FRIENDS, FIND OLD SCHOOL/COLLEGE FRIENDS, INTERACT WITH NEW
PEOPLES, SEE PHOTOS OF OUR FRIENDS AND CELEBRITIES AND SO ON.
• BUT IN DIGITAL MARKETING TERM, FACEBOOK IS A SUB-PART OF SOCIAL MEDIA
MARKETING THAT WE CAN USE AS A TOOL OF SOCIAL MEDIA MARKETING.

4. WHAT IS A SOCIAL MEDIA MARKETING ?
• SOCIAL MEDIA
MARKETING IS THE
PROCESS OF GAINING
WEBSITE TRAFFIC OR
ATTENTION THROUGH
SOCIAL MEDIA SITES.
(FACEBOOK, INSTAGRAM
AND SO ON……

5. BENEFITS OF SOCIAL MEDIA MARKETING
• BRAND AWARENESS.
• BRAND PROMOTION.
• INCRESE SALES.
• INCREASE CONVERSATION WEBSITE.
• INCREASE ENGAGEMENT IJN YOUR APP.
• SOCIAL MEDIA ALLOWS YOU TO GET FEEDBACK INSTANTLY
• SOCIAL MEDIA HELPS TARGET AUDIENCE MORE EFFECTIVELIY.

6. WHY FACEBOOK ?
• FACEBOOK HAS A HUGE AMOUNT OF CUSTOMER BASE.
• FACEBOOK HAS 2.23 BILLION MONTHLY ACTIVE USERS.
• FACEBOOK SUPPORT MORE THAN 100+ LANGUAGES.
• FACEBOOK IS A GLOBALLY POPULAR SOCIAL NETWORKING
PLATFORM.

7. WHAT IS A FACEBOOK PAGE ?
• FACEBOOK PAGE IS LIKE A PERSONAL PROFILE PAGE BUT FOR A BUSINESS
PROFILE.
• PEOPLE CAN LIKE PAGES THAT THEY RECEIPT POSTS BY THE BUSINESS IN THE
NEWS FEED.
• A PAGE CAN HAVE SOME SIMILAR INFORMATION TO THE WEBSITE SUCH AS
ABOUT, CONTACT DETAILS AND CALL TO ACTION BUTTON.
• SEE THE NEXT SLIDE FOR THE EXAMPLES OF FACEBOOK PAGE AND THE
IMPORTANT ELEMENT THAT MAKE UP THE PAGE.

8. Profile picture
Cover photo
Call to action
button

9. WHAT ARE FACEBOOK POSTS ?
• POST OR CONTENT OF POST CAN BE
ANYTHING TEXT, PHOTO, VIDEO OR LINK
TO ANOTHER WEBSITE OR ARTICLE.
• THE KEY TO FACEBOOK MARKETING IS
HAVING CONTENT THAT PEOPLE WANT TO
SEE, LIKE AND SHARE.
• THE OTHER IMPORTANT KEY TO FACEBOOK
MARKETING IS THAT YOUR POST SHOULD
HAVE A CALL TO ACTION AND IT SHOULD
BE A UNIQUE CONTENT.

10. WHAT IS REACH ?
• REACH THE NUMBER OF PEOPLE WHO SEE YOUR POST.
• SIMILAR TO PRINT READERSHIP IN TRADITIONAL ADVERTISING.
• IT MAY APPEAR IN PEOPLE’S FEED, BUT IT DEPENDS ON THEY MAY REACT
TO IT OR NOT.
ORGANIC REACH V/S PAID
REACH

11. HOW TO REACH ORGANICALLY ?
• POST GOOD CONTENT
• POST TO THE INTERESTS OF THE AUDIENCE, NOT YOUR NEEDS.
• POST CONTENT THAT INSPIRES.
• USE PHOTOS THAT PASS THE “SCROLL TEST”.
• POST FREQUENCY AND TIMING : MAX OF ONCE PER DAY, AFTERNOON IS BEST.
• POST CONTENT THAT IS LIKELY TO SPUR CONVERSATIONS. ASK OPEN ENDED
QUESTION TO SPARK FEEDBACK.
• ENGAGEMENT=(LIKES+COMMENTS+SHARES) PEOPLE REACHED.

12. FACEBOOK ADVERTISING
• FACEBOOK ADS IS SIMPLY PAYING FACEBOOK TO SHOW POSTS IN FRONT OF
WIDER AUDIENCE OF YOUR CHOICE.
• A MOTOR BIKE COMPANY FOR EXAMPLE: MIGHT ONLY WANT THEIR POST SEEN
BY 18-35 YEAR OLD GIRL/WOMEN IN DELHI.
• FACEBOOK MAKES IT POSSIBLE TO TARGET THE RIGHT AUDIENCE, AND NARROW
IT DOWN SO YOU GET THE RIGHT PEOPLE SEEING YOUR ADS.
• FACEBOOK ADS JUST LOOKS LIKE NORMAL POST BUT SAY AS ‘SPONSORED ADS’
IN THE LEFT HAND CORNER.

13. Sponsored
Side column ads
News feed ads

14. TARGETED MARKETING…..
• LOCATION
• AGE
• GENDER
• INTEREST
• CONNECTIONS
• LANGUAGE
• EDUCATION
• WORKPLACE
• RELATIONSHIP STATUS