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The Insider's Guide to Traffic Arbitrage

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The Insider's Guide to Traffic Arbitrage will be divided into two meetups. This first will cover:

• 3 pronged traffic generation strategy

• How to choose a content niche

• How to create content suitable for traffic arbitrage

• How to create ad layouts that maximize ad revenue

Published in: Marketing
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The Insider's Guide to Traffic Arbitrage

  1. 1. First you get the traffic
  2. 2. 3 Pronged Traffic Generation Strategy Lesson 01
  3. 3. • Never depend on a single source of traffic. • First, the big picture Tip: A website’s resale value is largely dependent on its ability to bring organic traffic. 1. Pick a niche that can bring in social media traffic easily 2. Create 10 – 30 awesome posts! 3. Set up Social media accounts 4. Test paid traffic 5. Newsletter 6. Link Building 7. Grow Example: Bored Panda
  4. 4. Niche Selection Lesson 02
  5. 5. • Visual • Social Media friendly • CPCs ($0.75 - $3 per click) • Affiliation – Optional • WebMD • Bankrate ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ Niche SelectionLesson 02
  6. 6. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ Niche SelectionLesson 02 • Spy on other Facebook pages • Go to buysellads.com- to see traffic volumes or look at “Advertise with us” pages Research
  7. 7. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ Niche SelectionLesson 02 Buzzsumo.com Top trending on YouTube Google Niche research resources:
  8. 8. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ Niche SelectionLesson 02 Test your niche: Super fast testing: Create Facebook ads promoting content on other sites. Fairly fast testing: Create a 5 post website and spend $20 - $50 on Facebook ads. Option 01
  9. 9. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ Niche SelectionLesson 02 BuzzSumo: Keyword search for share volume for a particular niche 10,000 - 900,000 per year See which social media channels are right for your niche
  10. 10. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ Niche SelectionLesson 02 • Finance • Vehicles • Pets/Animals • Travel • Luxury • Photography • Survival • DIY (Do It Yourself) • Natural Remedies • Fitness • Politics • Funny/humor • Recipes, food, baking • Science • Wealth • OMG / Sensational • Hacking • Hobbies • Celebrity • Fashion • Sports Good Niches
  11. 11. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ Niche SelectionLesson 02 • Insurance • Medical conditions • Law • Software • B2B • Loads/Credit Bad Niches:
  12. 12. Content Creation Lesson 03
  13. 13. List-Style image and/or video galleries The primary type of content for bought traffic in traffic arbitrage ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ Happy Birthday Jennifer Aniston! See Her Most Iconic Hairstyles [PHOTOS] Nailed It! 19 Nail Designs That Will Keep All Eyes On Your Hands 21 Homemade Cold & Flu Remedies that Really Work • High CTR for paid traffic (meaning low CPCs) • High AdSense conversion rate • High share rate Why?
  14. 14. 1. Personal Preference list Example: 10 Best Action Movie Scenes 2. Fact-Based List Example: 10 Tallest Mountain Peaks in the World 3. Curated List Example: 33 DIY Pillow Tutorials ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ List-Style image and/or video galleries
  15. 15. The image gallery should have the following format: • Title • Ad • 2 to 3 lines of text • Image • Ad • Intro paragraph (200 – 500 words) • Ad • 10 to 40+ images ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ List-Style image and/or video galleries
  16. 16. Pros • More revenue per visitor Cons • Facebook ads • SEO • UX ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ List-Style image and/or video galleries
  17. 17. Title 2 – 3 lines of text Image Ad Intro paragraphs - Anecdotal paragraph about the gallery Content Recommendation Ad Ad
  18. 18. Video Transcript Posts Easy way to get amazing content for nothing and it’s fast! 1. Find a great video on YouTube or other video embed service. 2. Embed the video on your website. 3. Create a synopsis of the video. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬
  19. 19. The Review You can write a review on any topic ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬
  20. 20. The tutorial • Can be a lot of work. • Should outsource this type of content to cheap writers. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬
  21. 21. Quizzes • Trivia example • Personality example ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬
  22. 22. How Much? • Know how much each piece of content is worth. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ • How do I know how much to spend on content?
  23. 23. Ad Placement Lesson 04
  24. 24. Above the fold - Ad Placement Logo / Header Blog Post Title AdSense / AdNgin 728 * 90 AdSense / AdNgin 300 * 600 Sticky 2 to 3 lines of text Lead Image 800 * 500 (approx.) Other network ad
  25. 25. Continue post introduction: 250 to 500 words AdSense / AdNgin Square banner on rotation Newsletter form Other network banner Native ad widgets Below the fold - Ad Placement AdSense / AdNgin 300 * 600 Sticky Navigation categories: - xxx - xxx
  26. 26. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ What AdNgin Does
  27. 27. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ What AdNgin Does
  28. 28. ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ AdNgin Setup Tutorial
  29. 29. Coming Soon… Lesson 05
  30. 30. The Arbitrage Equation per User ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬ $- $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00 Users Income Spend CPC 1,000 visitors RPM Pages per Session
  31. 31. And More • Setting Up Wordpress • Keyword Research • Website Content • Ad Monetization – Placement – AdNgin Advanced Tutorial – Choosing Ad Networks – How to Make Sticky Ads • Affiliate Marketing • Buying Traffic – The art of the cheap click ‫ארביטראז‬ ‫לטראפיק‬ ‫הסדנא‬'‫של‬

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