4. Define your Audience
• Now that you know what you want to do and where you
want to get tell me who can help you get there?
You want a job. Who’s going to hire you? Who’s going to
refer you?
• How do we reach this Audience?
5. Show me proof
• Well, I’ve listened to your story and I’m impressed. But I
need some proof before I would act. What proof can you
show me:
1. Recommendations
2. Best Answers (Expert advice)
3. Connections
4. Portfolio
5. Presentations
6. Publications
7. Activity Stream
6. Recommendations
• How to ask for recommendations?
When to ask for recommendations?
• Why they count?
How to manage them?
7. Best Answers
• Answers
Why they count?
• How to become an expert?
8. Connections
• How to ask for connections?
When to ask somebody to connect?
• Where to find new connections?
11. How Do I find you
• Search (keywords)
• Groups
12. HoMework
• Refine your Headline, Summary and Specialties
Get recommended (send at least 3 recommendation
requests, recommend your colleagues)
• Find the companies that match your values and goals
• Get connected
• Answer 10 questions on LinkedIn Answers