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How to Sponsor Others | August 2018


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You don’t have to be an executive to be a sponsor! In this webinar, hear from sponsors and their protégés about the power of sponsorship, how it works, and what it takes to be an effective sponsor. We’ll also talk about how to foster a corporate culture that uses sponsorship to expand opportunities for women to move into leadership roles.

Guest Speakers: Namrata Yadav, Head of Inclusion Strategy and Diversity and Inclusion Learning, Anna Ettin, Vice President, Diversity and Inclusion Consultant, and Monica Brunache, AVP, Project Manager at Bank of America.

Published in: Leadership & Management
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How to Sponsor Others | August 2018

  1. 1. How to Sponsor Others
  2. 2. Corporate Subscribers
  3. 3. Selena Rezvani Vice President of Consulting & Research, Be Leaderly • Consultant, speaker and author on women and leadership. • Seasoned human capital consultant, using workplace culture assessments to help corporate clients be more inclusive and welcoming to women. • Author of two leadership books for professional women – Pushback: How Smart Women Ask—and Stand Up—for What They Want (Jossey-Bass, 2012) and The Next Generation of Women Leaders (Praeger, 2009). • Co-author of upcoming research report, Out of the Comfort Zone: How Women and Men Size Up Stretch Assignments — and Why Leaders Should Care. @SelenaRezvani
  4. 4. Jo Miller CEO, Be Leaderly • Dedicated to helping women around the world advance into positions of leadership and influence. • Delivers more than 70 presentations each year, for leadership conferences, professional associations, and corporate women’s networks. • Co-author of upcoming research report, Out of the Comfort Zone: How Women and Men Size Up Stretch Assignments — and Why Leaders Should Care. • Happiest with a passport and boarding pass in hand. @Jo_Miller
  5. 5. Namrata Yadav SVP, Head of Inclusion Strategy and Diversity & Inclusion Learning • Responsible for the enterprise strategy and initiatives focused on creating a work environment and culture where all employees have the opportunity to achieve their full potential and contribute to the bank’s success. • Graduate of the Bank of America HR Development Program and the Emerging Leader top talent program. • Recognized as a Top 50 D&I professional in the 2016 and 2017 Global Diversity List, and as a Top 15 Business Woman in Illinois in 2017. @NY_IMatter
  6. 6. Anna Ettin VP, Diversity & Inclusion Consultant • Manages strategy and operations for 11 Employee Networks with 250+ chapters, more than 110,000 memberships globally. • Focused on onboarding, training and development activities for network leaders. • Co-founder of the Inter-Generational Employee Network (IGEN), now 23 chapters strong with 12K members. • Single parent to two wonderful daughters, one grandson and a rambunctious dog. @AnnaEttin
  7. 7. Monica Brunache AVP, Project Manager • Project Manager for Learning & Leadership Development. • West Region Chapter Coach for Inter- Generational Employee Network and Chair for Triad Employee Network Council. • Bank of America Global Diversity & Inclusion Awards (2016 & 2017) and 2017 Delivering One Company Award. • Interests include volunteering as a Career Coach and travel. @Monica_Brunache
  8. 8. In this webinar I. Being sponsored II. Sponsoring others III. Building a culture of sponsorship
  9. 9. What’s the difference between mentors and sponsors?
  10. 10. A SPONSOR Gives you opportunities Talks about you Helps you move up A MENTOR Gives you perspective Talks with you Helps you skill up
  11. 11. I. Being Sponsored
  12. 12. Tell us about a time when you were sponsored. • I was focused on doing excellent work at all times and didn’t ask for sponsorship…it was offered. • I had been honest about my goals with a leader whom I trusted. • When discussing opportunities, I had to be realistic about my expectations.
  13. 13. What motivated you to sponsor Anna? What does it take to be an outstanding protégé? • Have clear career goals • Share your career goals • Make sure everyone knows your value • Perform, perform, perform
  14. 14. Tell us about your experience of being sponsored. • Sponsorship is an outcome, not a goal • Shared common interests as a connection point • Knew what I wanted and shared it with others • Getting out of my comfort zone
  15. 15. Why did you sponsor Monica? What traits and behaviors attract sponsors—and retain them?
  16. 16. Coach-ability • Are you taking action based on our discussions? Candor • Can you speak truth to power? Consistency • Do you maintain a dependable, high quality of work? Courage • Are you willing to step outside your comfort zone with my help? 4 Cs for Attracting Sponsors
  17. 17. What are your top 3 tips for someone who wants to attract sponsorship?
  18. 18. 1. Don’t ask for it, earn it! 2. “Water those seeds.” 3. Pay it forward Bonus: Be genuine
  19. 19. Only ? % of women and ? % of men employed in large companies have a sponsor. “The Sponsor Effect: Breaking Through the Last Glass Ceiling,” Harvard Business Review, January 12, 2011 13 19
  20. 20. Women who have sponsors are at least 22% more likely to ask for stretch assignments and raises. Women & men feel more satisfied with their career advancement when they have sponsors. “The Sponsor Effect: Breaking Through the Last Glass Ceiling,” Harvard Business Review, January 12, 2011
  21. 21. “Among people of color, sponsorship is particularly crucial in invigorating ambition and driving engagement.” Vaulting the Color Bar: How Sponsorship Levers Multicultural Professionals into Leadership, Center for Talent Innovation, 2014 Despite high ambition and aspiration, people of color continue to be under- sponsored. Only 8% have a sponsor, compared to 13% of Caucasians.
  22. 22. II. Sponsoring Others
  23. 23. Please share an example of a time when you sponsored someone else. • It is the right thing to do • What goes around comes around • Sponsors are not always in your immediate circle
  24. 24. What qualities does Anna have that make her a good sponsor?
  25. 25. • Genuine interest in my career goals • Strategic thinking • Provides visibility opportunities • Uses social capital wisely
  26. 26. Can anyone be a sponsor? How? How do you find people to sponsor? • Sponsor who you can, when you can. • Look for: • The “hand-raisers”, the people always ready to do more than expected…and reward them with attention and support. • The top-notch people in wrong-fit roles…and help them find the right ones.
  27. 27. What does it take to be an effective sponsor? • Know the talent • Be bold • Sponsorship is a two way street • It’s all about relationships
  28. 28. III. Building a Culture of Sponsorship
  29. 29. People who have been sponsored pay it forward.
  30. 30. Structured sponsorship programs • DSM moved to more objective methods for talent identification, and assigned executive sponsors to co-own the careers of diverse candidates. • Unilever looked at high-potentials’ needs for development, matching them to sponsors who were strong in those areas and sat on the promotion committee. • IBM held sponsors accountable for preparing participants for promotion within one year.
  31. 31. What can organizations do to unleash the power of sponsorship? • Strong D&I focus and commitment • Lead from the top • Accountability • Cultural expectation
  32. 32. What are some ways to advocate for peers & others, when you’re not in leadership?
  33. 33. We all have social capital, it’s a matter of tapping into your area of influence Challenge peers to get out of their comfort zone Encourage (meaningful) self- promotion
  34. 34. How can we build an open, equitable, inclusive culture of sponsorship?
  35. 35. Daily actions: • Watch for exclusion and give someone a platform if others aren’t. Introspection: • Examine and challenge our unconscious biases. Tactics: • Purposefully sponsor someone unlike yourself.
  36. 36. In this webinar I. Being sponsored II. Sponsoring others III. Building a culture of sponsorship
  37. 37. Q&A Monica Brunache Anna Ettin Namrata Yadav
  38. 38. Recommended Forget a Mentor, Find a Sponsor: The New Way to Fast-Track Your Career By Sylvia Ann Hewlett The Relationship You Need to Get Right By Sylvia Ann Hewlett, Melinda Marshall, and Laura Sherbin Building a Culture of Sponsorship By Melissa J. Anderson
  39. 39. Closing Thought Monica Brunache Anna Ettin Namrata Yadav
  40. 40. Get our latest research report & newsletter! Text leaderly to 444999 We never share, rent or sell your email or personal information. More:
  41. 41. The Art of the Ask Tuesday, October 30, 2018 • Whether negotiations are everyday matters, or a bigger, more structured deals, making the most of these conversations is imperative. Learn to identify your own default negotiating style, prep for a negotiation, maneuver through it with poise, and close the deal. • Speaker: Selena Rezvani, Vice President of Consulting and Research, Be Leaderly.
  42. 42. What can we do to improve? Take the poll. Visit
  43. 43. Discussion Questions 1. Have you ever had a sponsor? How did it start, how did it work and what were the outcomes? 2. Have you ever been a sponsor? How did it start, how did it work and what were the outcomes? 3. What action will you take to sponsor others?