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7 Steps to Becoming a Thought Leader | December 2018

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Thought leaders are not just executives any more. You can become one too. In this webinar, learn how to identify your niche, express your expertise in ways that fit your personal style, and become a sought-after expert. You’ll walk away with a practical plan to share your passion and build your personal brand at the same time.

Guest Speakers: Christoph Trappe, Chief Content Engagement Director, Stamats Business Media, author of Get Real: Telling Authentic Stories for Long-term Success and Serpil Bayraktar, Distinguished Engineer, Cisco.

Published in: Leadership & Management
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7 Steps to Becoming a Thought Leader | December 2018

  1. 1. 7 Steps to Becoming a Thought Leader
  2. 2. Corporate Subscribers
  3. 3. Welcome back!
  4. 4. #BeLeaderly @B_Serpil @CTrappe @Jo_Miller
  5. 5. #BeLeaderly GM Roswell SyngentaSiemens PLM
  6. 6. Jo Miller CEO, Be Leaderly • Dedicated to helping women around the world advance into positions of leadership and influence. • Delivers more than 70 presentations each year for leadership conferences, professional associations, and corporate women’s networks. • Co-author of research report, Out of the Comfort Zone: How Women and Men Size Up Stretch Assignments — and Why Leaders Should Care. • Author of the upcoming book, Are You The Best Kept Secret in Your Organization? • Packing for a New Zealand hiking trip. @Jo_Miller
  7. 7. Serpil Bayraktar Distinguished Engineer, Cisco Systems • Leads projects and teams within Cisco’s Chief Technology & Architecture Office, evolving Internet Infrastructure to meet demands of today’s applications. • Advocate for gender equality at work. • Founded Cisco’s Women in Technology Program. Global chair of Women in Science and Engineering group at Cisco. • Has a BS in Electrical Engineering from Istanbul Technical University, and an MBA from Eastern Michigan University. • An avid biker, swimmer, and traveler. @B_Serpil
  8. 8. Christoph Trappe Chief Content Engagement Director, Stamats Business Media • Leads content and digital transformation in B2B publishing. • Has lead content strategy, distribution and content evolution for three established business media publications. • Christoph’s teams’ digital initiatives have attracted international recognition. • A career storyteller who has worked as a journalist, change agent and content marketing executive. • Speaks at conferences globally, blogs prolifically, and has written two books. @CTrappe
  9. 9. What is a thought leader? “Thought leaders are the trusted opinion leaders and go-to people in their fields of expertise. They are more than just ‘ideas people.’ They galvanize and inspire others…” —Denise Brosseau, author, Ready to Be a Thought Leader?
  10. 10. Women are… 20% of patent holders 2/3 as likely to cite their own works when publishing research 20% of Op-ed writers in major newspapers the minority of those mentioned in news, business & entertainment articles 0% of keynote speakers at CES
  11. 11. 1. Recognize expertise in action 1.2. Know your niche 1.3. Develop your POV 1.4. Find your voice 1.5. Become a storyteller 6. Go after awards 7. Choose your channels 7 Steps to Becoming a Thought Leader
  12. 12. 1. Recognize Expertise in Action
  13. 13. What’s your area of thought leadership? • Advocate for technical women • Community builder • Internet pioneer
  14. 14. What’s your area of thought leadership? • Organizational storytelling • Change management in organizations • Data-driven: How to measure results
  15. 15. What qualities make an effective thought leader? Effective communicator Strategic Implementer Focused on something bigger than themselves Open to diverse set of ideas Gets personal
  16. 16. 2. Know Your Niche
  17. 17. What’s been your journey to becoming a thought leader? • Embracing a leadership mindset (it was always in me) • Self evaluation, getting help • Setting intent • Becoming comfortable with being uncomfortable
  18. 18. How did you identify your area of expertise? (And how can others discover theirs?) • Identify niche • Stumbled into it • Print journalism to corporate communications • Storytelling - Authentic to Business
  19. 19. Passions ValueStrengths Identify your niche
  20. 20. What advice do you have for people who protest, “But I’m not an expert!” • No one really is • You become an expert by expressing your opinion • Everyone has a unique perspective
  21. 21. What are some ways you coach leaders you work with to become recognized thought leaders? • Share knowledge • Find the time/workflow
  22. 22. I’ve given up on @ctrappe a long time ago. Too spammy and superficial. Hey @ctrappe I’m still waiting for your book to get good. A scheduled tweet from the authentic storyteller. Now that’s AUTHENTIC. How can you be a good social media marketer if you don’t respond right away. Bye. I’ve been blocked by more important people than @ctrappe.
  23. 23. 3. Develop Your Point of View
  24. 24. What are some tools or practices for developing a unique, valuable point of view? Get engaged Know your values Give yourself time to think What can you share that you’ve learned? Don't be afraid Keep going
  25. 25. 4. Find Your Voice
  26. 26. You’ve found it powerful to set an intention – tell us about this. • Question posed to me by my coach: “What do I value, what matters to me, what gets me out of bed?” • Wrote, refined and printed it. I carry it around with me.
  27. 27. • When under stress, I look at it to remind myself what matters. • Allows me to tolerate uncomfortable situations.
  28. 28. You overcame discomfort with speaking up in meetings. How did you accomplish that?
  29. 29. • Started by using meetings as a learning tool. • Learned from history: life stories of other innovative people. • Started practicing expressing my opinions. • Used my intent to ground me. • Practice it till you make it. • Started becoming more natural way to operate. • Experimented with other leadership mindset ideas.
  30. 30. 5. Become a Storyteller
  31. 31. You help companies build brands with storytelling. What have you learned that applies to individuals? • Share the stories you are living • Be informational • Everyone has a story
  32. 32. What advice can you share on becoming a more effective storyteller?
  33. 33. Write them down when they happen Find the channel and strategies that suit you Be okay when not everyone loves you
  34. 34. 6. Go After Awards and Recognition
  35. 35. Women of Influence Emerging Leader Award Rookie of the Year 40 Under 40 Top Women in Grocery Company Values in Action Women of Achievement Diversity in Business Award Distinguished Engineering Educator Award Engineer of the Year
  36. 36. Biggest hesitation to seek out an award or external recognition OUR POLL RESULTS
  37. 37. Most motivating factor to go after awards & recognition OUR POLL RESULTS OUR POLL RESULTS
  38. 38. 7. Choose Your Channels
  39. 39. What channels can we use to share our expertise? Social media Start your own programs Panels Speak at conferences Blog Email In-person Book Video Live audio A.I. Webinars Podcasts News media Share best practices REPURPOSE! REPURPOSE! REPURPOSE! Which will you try?
  40. 40. 1. Recognize expertise in action 1.2. Know your niche 1.3. Develop your POV 1.4. Find your voice 1.5. Become a storyteller 6. Go after awards 7. Choose your channels 7 Steps to Becoming a Thought Leader
  41. 41. What’s one action you’ll take to express your thought leadership? Visit www.pollev.com/leaderly
  42. 42. Q&A @B_Serpil @CTrappe @Jo_Miller
  43. 43. Out of the Comfort Zone How Women and Men Size Up Stretch Assignments — and Why Leaders Should Care
  44. 44. Recommended Get Real: Telling Authentic Stories for Long-term Success, by Christoph Trappe Lean In: Women, Work, and the Will to Lead, by Sheryl Sandberg Ready to Be a Thought Leader? by Denise Brosseau
  45. 45. Closing Thought @B_Serpil @CTrappe
  46. 46. Ready to Stretch? Tuesday, February 26, 2019 When faced with an opportunity to take on a stretch assignment, new role, or promotion, what’s your reaction? Be Leaderly surveyed more than 1,100 professionals to find out what it takes to say “yes” with confidence. Learn what we discovered—and how you can prepare to step up to your next big career opportunity. Guest speakers: Shuchi Sharma of SAP and and Robbie Solomon of Lowes
  47. 47. Help us create the 2019 season! Take the poll pollev.com/leaderly
  48. 48. Discussion Questions 1. Who is a thought leader in your professional space that you admire? Why? 2. What holds you back from seeing yourself as an expert? 3. What kind of impact could you make as a known expert? 4. What will you do to: a) Get clear on your niche and point of view b) Find your voice c) Promote your expert status

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