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Yes!

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Learn communication techniques to persuade people plus writing strategies to encourage people to agree with you.

Published in: Leadership & Management
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Yes!

  1. 1. Write to Persuade Presentation by Barb Sawyers To City of Hamilton Employees May 24, 2017 Yes!
  2. 2. Yes! How do you persuade your • Boss • Partner • Parents • Friend • Other important people
  3. 3. Yes! What did the experts confirm?
  4. 4. Yes! How could you use? • Reciprocity • Scarcity • Authority • Consistency • Liking • Consensus
  5. 5. With a partner, use these techniques to persuade the IOC to hold the 2032 Olympics here parents to accept transgender change rooms the City to increase your department’s budget the NHL to let Hamilton have a hockey team
  6. 6. Why all the talking? I thought this workshop was about writing. Personal experience and common sense Good writing starts with good thinking
  7. 7. Yes! Before you talk about something important what do you do?
  8. 8. Yes! Think about • What you’re going to say • What you want to achieve • How to say it • Who you’re saying it to
  9. 9. Yes! Before you write about something important what do you do?
  10. 10. Yes! Think about • What you’re going to write • What you want to achieve • How to write it • Who you’re writing it to
  11. 11. Yes!
  12. 12. Yes! Why does work writing suck? • Too formal • Unprofessional • Too long
  13. 13. Yes! Too formal How can you make your writing friendlier? • Conversational • Get rid of jargon • What works in your culture?
  14. 14. Yes! More professional • Catch the mistakes that spellcheck misses Microsoft: top ten mistakes Why does work writing suck? • Helpful punctuation • Organized, effective structure Hand out
  15. 15. Yes! “Professionals with fewer grammar errors achieved more promotions and higher positions.” LinkedIn research
  16. 16. Yes! Too long • Think first • Make every word count-get to the point • Chop aggressively Why does work writing suck?
  17. 17. Yes! Too formal Unprofessional Too long Why does work writing suck?
  18. 18. Yes! Friendly Professional Concise Make it more persuasive Hand out
  19. 19. Yes!We need to hear from you and other members of our community to help us develop a plan for better community centres, arenas, pools, sports fields, skateboard parks and other recreational facilities. It will only take about five minutes. As part of our community consultation, individuals have already told us to improve existing facilities, meet more needs, plan for growth and explore new opportunities. Now we want to hear detailed feedback from a larger group of people. This will give us a big-picture view of community wants and needs. So please don’t bother providing personal information, such as your name or telephone number. For more information about the survey, please contact... Parks and Recreation Facilities Master Plan Public Survey
  20. 20. Yes! What are you trying to accomplish? How are you going to achieve it? How will you structure it? How to write a business case
  21. 21. Yes! What are you trying to accomplish? • Solve a problem • Achieve agreement with your solution or next step How to write a business case
  22. 22. Yes! How to write a business case How are you going to achieve it? • Align with business objectives • Support personal benefits for the readers, especially the decision maker
  23. 23. Yes! How will you structure it? Introduction-summary of problem and solution plus reasons to continue reading Body-relevant background, explain problem, alternatives and solution Conclusion-summary of benefits, reasons for next step
  24. 24. Yes! How to write a business case Helpful resources How to write a business proposal Helpful resources
  25. 25. Write a business case or proposal to persuade the IOC to hold the 2032 Olympics here parents to accept transgender change rooms the City to increase your department’s budget the NHL to let Hamilton have a hockey team or a decision maker to approve something you’re working on
  26. 26. Yes! Apply the techniques and structures you’ve learned Handout
  27. 27. Yes! Persuade decision makers and influencers to read your business case Email 1. Subject line 2. Summary 3. Call to action Breaking Bad Email
  28. 28. Yes! One tip you’re going to share
  29. 29. Yes! Thank you Stay in touch barbsawyers@gmail.com www.stickycommunication.ca

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