Online identity - Adrian Chira

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Optimize your online identity and to land your dream job by Adrian Chira, Personal Branding & Online Identity Strategist

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Online identity - Adrian Chira

  1. 1. Build your Online Identity and land your dream job
  2. 2. Stats • 79% of US hiring managers and recruiters reviewed online information about job applicants. (Microsoft, 2009) • 70% of US hiring managers rejected candidates based on what they found. (Microsoft, 2009) • 45% of employers use social networking sites to research job candidates, a big jump from 22% last year. Another 11% plan to start using social networking sites for screening. (Career Builder, 2009) • 76% of executives expect companies and recruiters to conduct a search of their name online during the hiring process • 22% have never entered their own name into a search engine to determine what personal or professional information is uncovered. (Execunet, 2007) • Every professional has an online reputation to protect
  3. 3. Usage • 85% of businesses use Facebook as part of their marketing communications, followed by Twitter (77%), LinkedIn (58%) and YouTube (49%) (econsultancy.com) • For job candidate checks, 29% use Facebook, 26% use LinkedIn and 21% use MySpace. One-in-ten (11%) search blogs while 7% follow candidates on Twitter. (Career Builder, 2009) • The industries most likely to screen job candidates via social networking sites or online search engines include: Information Technology (63%) and Professional & Business Services (53%). (Career Builder, 2009)
  4. 4. Reasons for elimination • Inappropriate photographs or information – 53% • Content about drinking or using drugs – 44% • Bad-mouthed their previous employer, co-workers or clients – 35% • Showed poor communication skills – 29% • Made discriminatory comments – 26% • Lied about qualifications – 24% • Shared confidential information from previous employer – 20% • Sent message using an emoticon – 14% • Used text language such as GR8 (great) in an e-mail or job application – 16% Source: Career Builder, 2009
  5. 5. Reasons for Hiring 18% of employers found content on social networking sites that caused them to hire the candidate. The top examples include: •Profile provided a good feel for personality and fit – 50% •Profile supported professional qualifications – 39% •Candidate was creative – 38% •Candidate showed solid communication skills – 3% •Candidate was well-rounded – 33% •Other people posted good references about the candidate – 19% •Candidate received awards and accolades – 15% Source: Career Builder, 2009
  6. 6. Everything starts with search
  7. 7. See what others can find about about you: Google yourself
  8. 8. Online ID Calculator http://www.onlineidcalculator.com/index.php
  9. 9. Online ID Calculator http://www.onlineidcalculator.com/index.php
  10. 10. What search retrieves? • Social objects = pieces of content that can spark conversations (www.briansolis.com)
  11. 11. Optimize your Online Identity Optimize your Social Objects
  12. 12. Optimize your Online Identity Optimize your Social Objects
  13. 13. Optimize your Online Identity Optimize your Social Objects
  14. 14. Optimize your Online Identity Optimize your Social Objects
  15. 15. Optimize your Online Identity Optimize your Social Objects
  16. 16. Optimize your Online Identity Optimize your Social Objects
  17. 17. Every person becomes a media person because every person is publishing for her/ his audience, peers, neighbors and community.
  18. 18. 4 Step process Get Found Convert Analyze Optimize
  19. 19. Get Found • Create content • Publish • Optimize
  20. 20. Share your passions
  21. 21. Publish your content Blog Newsletter Books Articles News Releases YouTube Vimeo Fickr
  22. 22. LinkedIn www.linkedin.com
  23. 23. Rules: • Be Authentic, be yourself • Be transparent • Join the conversations • Support the Community • Be relevant Focus on building relationships
  24. 24. Pimp your profile • “Get found” • Tell stories • Convince to do business with you • Credibility • Should be engaging
  25. 25. Get recommended
  26. 26. Communicate with your contacts
  27. 27. Use the Apps
  28. 28. LikedIn Tips 1. Pimp your profile 2. Get recommended 3. Engage
  29. 29. Facebook www.facebook.com
  30. 30. Profile
  31. 31. Connect/Become a fan
  32. 32. Privacy
  33. 33. Allow search engines find your profile
  34. 34. Share only what you want
  35. 35. Facebook Tips • Fill in your profile • Connect/become a fan • Stay safe
  36. 36. Twitter www.twitter.com
  37. 37. Fill in your profile
  38. 38. Use the background
  39. 39. Twitter tips • Be authentic/interesting • Be generous RT and @reply • Participate in tweetups • Optimize using # hashtags
  40. 40. Blogging www.yourname.com
  41. 41. Blogging is your homebase
  42. 42. Showcasing your expertise
  43. 43. Blogging tips • Consistency 2-3 posts/week • Comment on other blogs • Give credit • Optimize content and build links
  44. 44. Photos
  45. 45. Upload & Tag photos
  46. 46. Video Content
  47. 47. Capture attention with video
  48. 48. More content
  49. 49. Create a Google profile
  50. 50. www.zoominfo.com
  51. 51. Convert
  52. 52. Convert using call to action & landing pages
  53. 53. Analysis
  54. 54. Your listening station
  55. 55. alerts.grader.com
  56. 56. facebook.grader.com
  57. 57. www.klout.net
  58. 58. twitalyzer.com
  59. 59. twitter.grader.com
  60. 60. websitegrader.com
  61. 61. blog.grader.com
  62. 62. Digital Dirt • Content that does not serve our brand • Can be removed (hard) • Can be swept under the carpet
  63. 63. Review • Build your brand • Go where your target audience is (FB, LI, Twitter, etc.) • Optimize your content • Convert • Monitor
  64. 64. Adrian Chira, MBA Blog: www.personalbrandgrader.com Twitter: http://twitter.com/adrianchira e-mail: adrian@personalbrandgrader.com

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