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Pizza Pies for Mobile Eyes - Thursday September 26
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Pizza Pies for Mobile Eyes - Thursday September 26


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Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to …

Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.

Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.

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  • TechnicalConnection speedRich media GeographicSite SelectionDemographicChannelReachAd unit acceptanceUserBehavioral-based categoryPrivacy review requiredOperating SystemsWindows phoneiPadiPhoneAndroidBlackberry
  • Transcript

    • 1. “Pizza Pies for Mobile Eyes” Is your Pizza Restaurant ready for the Mobile Generation? Brad Bierman ATS Mobile Sept. 27, 2013
    • 2. Headquartered in King of Prussia, Pa. International offices in: • Canada • United Kingdom • Ireland • Czech Republic International offices in: • Canada • United Kingdom • Ireland • Czech Republic
    • 3. Over 24 years … Integrated companies helping clients understand how MOBILE can change the way they do BUSINESS!
    • 4. We provide the ECO SYSTEM of MOBILE all under one roof! • Innovative Text Message Marketing Platforms • Customized mobile consumer engagement solutions • Mobile Microsite production - responsive design + development • Turn-key mobile promotion execution & management. • Mobile app development • Mobile Ad targeting consulting, placement, and activation
    • 5. What we will review today … • SMS Text Message Marketing • It’s the pillar that holds up the mobile marketing building • Text for offers, view menu, order online, receive future offers • Custom QR Codes • Mobile Websites/Apps • Is your website responsively designed? • Can customers order online? • Apps = Loyalty • Promoting the Business / Mobile Advertising • Geo Targeting / Geo Fencing • Turning traditional awareness into mobile audience engagement!
    • 6. The Pillar That Holds Up The Mobile Marketing Building TextMessageMarketing TextKandJto84444 QR Codes Mobile Websites Mobile Video/Advertising Apps TextMessageMarketing TextMessageMarketing The Nielsen Co.
    • 7. Text Message Marketing
    • 8. ATS will manage & coordinate all components of your SMS text message marketing campaign turn-key, with built-in functionalities for sweepstakes & instant win game promotions. GREAT for mobile consumer engagement and data capture, and cultivating a list of OPT in mobile consumers! Our platform allows for automated drawings and instant winners! And manages and secures your database!
    • 9. Text Message Marketing FREE PIZZA IN OCTOBER! Text KandJ to 84444 *Free Pizza Details *View Our Menu *Order Online *Receive Future $ Offers (Standard text and messaging rates may apply.)
    • 10. Custom QR Code •Custom QR codes receive a 2.3x greater scan rate than traditional B&W codes •Fun, easy pathway to your mobile website •Supplements text messaging for adding database to CRM
    • 11. Mobile Websites Non-Optimized Experience Mobile Optimized Experience 61% of customers who visit a mobile unfriendly site are likely to go to a competitor's site. Source: IAB 4Q 2012
    • 12. Sample a website
    • 13. TXT to Win! • Offer consumers instant gratification and TIMELY redemption! • Turns traditional awareness into consumer interaction with your restaurant brand • This is an entry to Opt in consumers for future broadcast text messages!
    • 14. TreasureText A brand-building mobile scavenger hunt event platform with a big prize for the winner! Treasure Textsm is an interactive scavenger hunt or trivia game where consumers participate by answering text message hints on their mobile phone. Technology SMS Text Message Technology Exclusive Treasure Text software Landing Page Registration Set Up Participant Selection Process Participant Database Event Recap Web Page
    • 15. Customized administrator platforms and tools. With ability to integrate with existing or newly developed CRM’s! Key added value points: + Immediate lead Follow up + Real time monitoring of response + Secure and instantaneous reporting
    • 16. Mobile App development • Our integrated company – Advanced Mobile, LLC designs and develops custom mobile applications for businesses and brands creating compelling enterprise solutions and platforms. We leverage our technology allowing customers to cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of mobile operating systems including, iOS and Android. • Our solutions are carrier agnostic resulting in the greatest audience reach. We also develop for the iPad and Android based Tablets. We have delivered turnkey mobile services since 2004 and are proud of a customer list that boasts national and global organizations across a wide range of industries. For the majority of these commitments we have deployed custom solutions and software which seamlessly handled multiple, complex and real‐time data feeds. We have developed mobile solutions for CBS College for CBS College Sports, Turner Sports, AT&T, IBM, US Lacrosse, USA Hockey, the USGA, The Golf Channel, American Express, NBC Sports Group.
    • 17. The Opportunity
    • 18. Mobile Web & Application Inventory Number of mobile applications available 18,000 The number of unique users whom we can reach every month 160 Million The monthly impressions accessible via our exchange 13 Billion Mobile Inventory
    • 19. Scalable Cross-Platform Reach Access 13 billion monthly impressions and 160 million monthly unique across Mobile Web and Application inventory iPad 768 million monthly imps 12 million monthly UV Windows Phone 7 2 million monthly imps 100k monthly UV iPhone 4.85 billion monthly imps 61 million monthly UV Android 7.38 billion monthly imps 87 million monthly UV
    • 20. Mobile Display Targeting Options Web-Based In-App • Will run on a web page just like an online campaign, restricted to mobile device • Runs only within apps downloaded to smart phones • Dual HTML5/Flash publishing, or GIF/JPG recommended • Same creative file type restrictions • Platform targetable, or agnostic • Platform targetable, or agnostic • Less rich media options • More rich media options, availability well-documented • CAN run on feature phones (non smart phones) as well as tablets and smart phones • Will not run on feature phones, will run on smart phones and tablets
    • 21. Sophisticated Targeting • Context: Reach your target audience by tapping into our vertical categories • Geography: Target by DMA, region, city or zip code • Behavioral: Leverage our audience profiles based on user behaviors and actions • Demographic: Target your exact audience by age, gender, income, occupation, lifestyle and more • Retargeting: Increases user engagement by identifying and retargeting both active prospects and current customers • Device: Unique characteristics such as connection, carrier, OS platform/version. We have a massive pool of aggregate mobile data available and sophisticated targeting tools to help your ads get noticed.
    • 22. Location-Based Targeted Mobile Ads Geo Targeting / Fencing
    • 23. Four ways to geo-fence: 1. (THE BEST BY FAR): Using the GPS data of the device – i.e. Latitude/ longitude coordinates (commonly referred to “lat/long”). In this instance the user has opted in to share their location with an app or website). 5-10% of the time we get the GPS lat/long. See opt-in example below: 2. Network Shared Data: This is derived from the cell tower using “triangulation.” This is also quite accurate. 3. User Supplied Data: e.g. when a user provides his zip code when registering for a site or service. 4. IP address: This can vary from very accurate to way-off. An example of an accurate IP address would be a local wifi network, such as a Starbucks Coffee shop or lounge). However, when the IP lookup uses the Mobile Carrier’s IP address, then we get inaccurate locations.
    • 24. Targeted Mobile Advertising and Promotion: • Mobile Advertising placement: Customized targeting based on target market demographics and geographics! • Influence participation while growing awareness and sales, in both the near and long term. Women Lifestyle Find Around Me Women Lifestyle Horror Make-up FREE Women Lifestyle A-List Star Salon ? Women Lifestyle Beauty, Fashion & Lifestyle Women Lifestyle Cosmopolitan Women Lifestyle Country Living Women Lifestyle Crazy Hairstyle Women Lifestyle Daily Yoga for Hips and Butt Women Lifestyle Elle Shopping Guide Women Lifestyle Eye Shadows Idea Book Women Lifestyle Fashion Nail Idea Book Women Lifestyle Glam Media iPhone Site Women Lifestyle Marie Claire Women Lifestyle Women Lifestyle Real Beauty Women Lifestyle Redbook Women Lifestyle Style&Fashion Women Lifestyle Weight Loss Yoga Women Lifestyle Women Day Women Lifestyle Women Hairstyles Catalog Free Category App Snapshot of targets!
    • 25. Thank you for attending! Brad Bierman 610.994.1853