This document provides an overview of Bob Bentz and his company Purplegator, which offers mobile-first digital marketing services. It discusses trends in mobile usage and advertising, including the rise of mobile, social media usage, video, and location-based targeting techniques like geo-fencing, geo-targeting, and geo-conquesting. The document promotes Purplegator's services like pay-per-click advertising, messaging, social media advertising, and provides case studies on their work with clients.

1. Bob Bentz • Meet The Author • Pyramid Club • September 8, 2016
ENGAGE & ACQUIRE
Mobile-First Digital Marketing
PHILADELPHIA | HONOLULU | DES MOINES
Bob Bentz
Star-Advertiser
September 4, 2019
HONOLULU

2. Relevance Raises Response
“Enjoy the book. Study its contents.
Implement the strategies and grow
your business.”
-- Chester Elton
New York Times Best Selling Author

3. 1993
Publisher – ATS Publishing
ISBN 0-9637758-5-5
Pages: 160
2016
Publisher – SkillBites
ISBN-10: 1942489110
ISBN-13: 978-1-942489-11-5
Pages: 354
My Books

4. • Text Message Marketing
• Mobile Advertising
• Digital Advertising
• Pay Per Click
• Video Production
• Social Media Marketing
• Web Development
• Search Engine Optimization
• Content Marketing
• App Development
• IVR
• Chat BOTs
What We do in

5. Established 1989
Our Offices

6. Look Who We’ve Worked With This Past Year

7. Look What We are Doing RIGHT NOW!

8. We Also Back-End Many Traditional Agencies & Radio, Print

9. Bob Bentz • Meet The Author • Pyramid Club • September 8, 2016
Some of us will have the
mobile number we have today
for the rest of our life!
YOUR PHONE # IS YOUR
MOBILE-DIGITAL DNA

10. Smartphone Ownership by Age Group

11. All These Items Now Fit in Your Pocket

12. More Tapping, Less Clicking

13. Time Spent with Media

14. Mobile is Finally Getting Its Fair Share

15. Right Person, Right Time, Right Place

16. Right Medium

17. Mobile Voice Messaging
Reach out to your customer’s database with a
recorded message. Your message will be sent
directly to the applicant’s voicemail without ever
ringing the phone!
Direct Mobile Voice Messaging

18. Direct Mobile Voice Messaging
• No interruptions
• Sounds like a direct sales call
• Appears like a missed call
• Direct Response
• Eliminates cold calling
• Salesperson’s best friend!
• VIP Sales Notifications
• Great ROI – Just 10 cents per call
• You only pay for successful
messages

19. Pay Per Click Advertising
• Consumers ready to buy
NOW!
• Don’t need to wait for SEO to
kick in.
• Evergreen recurring revenue

20. PPC -The Day Mobile Search Took Over
•December 25, 2013
•May 25, 2015

21. Messaging
• Opt-in Marketing
• One to One Communication
• Mass Communication
• Instantaneous
• Timely
• Trackable
• Optimization
• Loyalty
• Virality
• Lift

22. FUN FACT: 90% of All Text Messages are Opened
within15 Minutes of Receipt
Source: Mobile Marketing Association

23. (Source: Business2Community 2015)
Open Rate Email vs. Text Messages
If I can leave you
with only one
statistic today….

24. Text VOTE to 84444Msg. & Data rates may apply.

25. Types of Messaging
Premium SMSSMS
(Short Message Service)
MMS
(Multimedia Msg. Service)

26. Text To Landline
TextToLandlinePro.com

27. Programmatic Mobile Advertising
A system to use real-time
bidding to dynamically place
ads on websites.
-- Bob Bentz

28. WTF? - You CAN Sell Mobile/Digital
• Relationship
• See them often
• Increase ticket sales
• Non-compete

29. “Targeting People, Not Places”
• Social Media
• Search Display Advertising Networks
• Mobile Website Ad Networks Geo-Conquesting
• Mobile In-App Ad Networks
PROGRAMMATIC ADVERTISING
Now makes up 85.2% of all mobile
and digital advertising buys.
Source: Statista - 2019
Geo-Conquesting

30. Understanding Your Geos
GEO-LOCATION
No more wasted spend – only advertise to users
within an area defined by zip code, radius, or unique
polygon.
GEO-FENCING
Target just the wealthier zip codes or the college
campus.
GEO-TARGETING
Targeting the right people in the geographic area
based on demographics and interest targeting.
GEO-CONQUESTING
Determining where a mobile device has been and
targeting those consumers.

31. Restaurant Advertising

32. #CRMAmpls
Geo-Location

33. #CRMAmpls
Geo-Fencing

34. #CRMAmpls
Geo-Targeting

35. #CRMAmpls
Geo-Conquesting

36. More Targeting Required
DEMOGRAPHIC TARGETING
Only reach the users who meet a target profile of age, education,
Income, or other factors.
INTEREST TARGETING
Only reach the users who meet a target profile of age, education,
Income, or other factors.
DAYPARTING
Invest ad dollars whenever and wherever makes the most sense
– i.e., target nurses working night shift at local critical care
facilities.
RETARGETING
Add code to a website to cookie website visitors and follow them
Around the web.

37. Mobile Advertising Sales Tip:
They HAVE to see the ads!
• Send them a link to the Facebook ads and once clicked on, they will
show up on their Facebook news feeds.
• Target an email or phone number list and include your contact’s
personal account.

38. Where to Buy Social Media Advertising

39. http://mediakix.com/2016/12/how-much-time-is-spent-on-
social-media-lifetime/#gs.uty6D6E

40. http://mediakix.com/2016/12/how-much-time-is-spent-on-
social-media-lifetime/#gs.uty6D6E
Marketing Profs, July 2017

41. http://mediakix.com/2016/12/how-much-time-is-spent-on-
social-media-lifetime/#gs.uty6D6E
Marketing Profs, July 2017

42. Choosing Where to Advertise Depends on Your Target

43. Who’s Making all the Money?

44. Facebook is the Business Juggernaut
• Ad takes up 100% of mobile screen.
• Right in the News Feed
• Targeted based on location and interest
• Native advertising
• Limited advertising
• Ideal for video

45. If a Picture is Worth a Thousand Words…
What is a Video Worth?

47. Video = Engagement

48. Short Attention Span Anyone?

49. Want Your Ads to Stand Out?
Consider Our Cinemagraphs

50. Cinemagraphs

51. Cinemagraphs

52. Cinemagraphs

53. Landing Page Lead Gen:
One Tap will Do It

54. #CRMAmpls
Geo-Conquesting

55. Geo-Conquesting

56. Geo-Conquesting

57. Geo-Conquesting

58. Geo-Conquesting
How it Works
• Use multiple third party data providers.
• Info mostly comes from apps.
• Opt-in is in T&C’s.
• Provide lat/long, device ID, time stamp
• Device ID stays forever as opposed to cookies.
• Mostly mobile targeting.
• Address targeting based on night time dwelling.

59. Geo-Conquesting Tips
Target Customers at the Address Level!
• Sexiest tool to help sell mobile advertising.
• Look back in time or Real Time
• Use multiple vendors.
• Cross-device detection
• Follow back and target others at home.
• Always combine with traditional targeting
methods.
• Expand reach with lookalike audiences.
• Cannot identify individuals – PII
• Minimum 500 – 1000 targets

60. Geo-Conquesting Tips
How to Sell It!
• Past Customers – winback, increase $ from
existing
• Target Competitors
• Logical Geo-Progressions – movie/ice
cream, Dole Factory/restaurants
• Trade Show Marketing
• Tourism!!!!!!!! – non-Hawaii night time
dwellers
• Target match-backs

61. BACK END STATISTICS

62. BACK END STATISTICS
Let’s Set Up a Training Session

63. WAZE

64. Case Study on WAZE – Westin Lake Las Vegas

65. Case Study on WAZE – Westin Lake Las Vegas

66. Case Study on WAZE – Westin Lake Las Vegas

67. Case Study on WAZE – Westin Lake Las Vegas

69. Bob Bentz
Purplegator
bob@purplegator.com
610.254.7191
Purplegator.com