Game industry at change: WOW epic mounts vs. Friends for Sale
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What's the status of the game industry and what are the change drivers. Further details at http://bit.ly/2kNvrc
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Game industry at change: WOW epic mounts vs. Friends for Sale
- 1. WoW Epic Mounts Friends For Sale
- 2. $37 billion game software in 2007
- 3. CORE
- 4. $1100 million revenue $517 million profit in 2007 alone WOW epic loot
- 5. PC single player PC MMO PS3 / X360 Cures: Digital distribution Online ” light MMO” Free to play Questionmarks: Free to play? WOW >> rest forever? HUGE financial risks - new games >50M$ Trends: Reaching mainstream No clear winner More casual focus New games expensive - must sell >1M units Dying fast Good growth OK growth
- 6. CASUAL
- 7. Wii wins
- 8. PC casual games Casual MMO Wii, console casual games Trends: Flash games Online New monetization Challenges: PC downloadable - over competive - low conversion % Trends: Mostly teens & tweens Free to play Web integration Challenges: Other age groups? Market glut? Getting expensive Trends: Expands market New genres - music games Games for everyone High growth Mi xed Big success
- 9. SOCIAL
- 10. >200M SocNet users ~700k daily users selling friends but where’s the money?
- 11. Funware SocNet games New territory: Games-like interaction Ebay, Flickr, Wikipedia FreeRice, Food Force Games are the ultimate happiness engine. Trends: FAST viral growth Fads Improving quality More competition Virtual goods Merging with casual? Lots of VC investments High growth Monetization starting Huge potential Early days ?
- 12. Trends
- 13. Core Casual Social opportunity Revenue now Users now , 2010 , 2010
- 14. Self expression expressing and sharing
- 15. co-creators, customizers open your game. User generated content
- 16. We, together Mass scale Playful Collaboration
- 17. Breaking down the walled garden open APIs, web integration
- 18. Everything can be a GAME e.g. Nike + Ipod
- 19. Free to play will rule Pay for virtual goods
- 20. Games will become accepted – by all. Games evolve Generation shift It will still take time
- 21. Thousands of flowers will bloom All types of games are growing
- 22. Play with me! Games enhance interaction Games enhance services Games enhance products Re-think.