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“Top Social Gaming Trends in 2011″

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What are the most important trends for social gaming in 2011? Will user acquisition cost continue to go up? What about the number of transaction, have they increased as FB credits mature? What about new games being developed, what genre will be most popular? What about branding, will more games start leveraging popular movies and celebrities? What about geographic, which countries/platform are growing most aggressively? Rex Ng, CEO of 6waves will discuss these emerging trends and their ramification for developers.

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“Top Social Gaming Trends in 2011″

  1. 1. Casual Gaming Trends<br />May 2011<br />
  2. 2. Introduction to 6Waves<br />From game developer to publisher<br />
  3. 3. Agenda<br />Games<br />Branding<br />Payment<br />Monetization<br />Users markets<br />Cross platform<br />
  4. 4. Games<br />
  5. 5. A Crowded Space…<br />New developers jump-in as Facebook replaces declining Social Networks (Myspace, Orkut, VZ, ect..)<br />New entrants from traditional browser game developers (Nexon, Game Duell, ect..) <br />Maturing Facebook gamers and high ARPU push developers to launch new types of Facebook games<br />
  6. 6. From Subscription To Free-to-play<br />Casual games “Hiden object” and “connect 3” games <br />
  7. 7. Hardcore games<br />MMO games<br />3D Unity Platform games<br />
  8. 8. Branding<br />
  9. 9. Brands Matter!<br />Need to differentiate into a crowded gaming market<br />Leverage existing fan base on Facebook<br />Facilitate user’s conversion and virality<br />Improves payrate and monetization<br />
  10. 10. <ul><li>Brad Paisley: 2 Million fans on Facebook !</li></ul>Celebrities<br />
  11. 11. TV Shows<br />Leverage popular series or TV shows<br />
  12. 12. Sports<br />
  13. 13. Branded Virtual Goods<br />The new monetization frontier….<br />Snoop Dog on Weeworld<br /><ul><li>Cascadian Farm on Farmville
  14. 14. Mafia War and Public Enemy
  15. 15. Gagaville on Farmville</li></li></ul><li>Payment<br />
  16. 16. One currency to rule them all.. <br />
  17. 17. Facebook Credit adoption<br /><ul><li>Significant increase in Pay Rate</li></ul>Switched to FBC as in-game currencies<br />Pay Rate<br />Source: 6waves Internal<br />
  18. 18. Improved monetization<br />Launch of prepaid card and gifts cards<br />Frictionless Credits Micropayments<br />“Buy with friends”<br />International reach (My Card)<br />
  19. 19. Monetization<br />
  20. 20. MAU vs. Paying Users<br /><ul><li>Growth in Paying Users compensates MAU decline</li></li></ul><li>ARPU Trend<br /><ul><li>Better games directly impact bottom line</li></li></ul><li>Users Markets<br />
  21. 21. <ul><li>Limited growth for mature markets US, UK, FR and TW</li></ul>Mature Markets<br />United States<br />United Kingdom<br />France<br />Taiwan<br />
  22. 22. <ul><li>Emerging markets grow both FB user and gamers</li></ul>Rising stars in 2011<br />Russia<br />Turkey<br />Saudi Arabia<br />Brazil<br />
  23. 23. Cross-platform gaming<br />
  24. 24. Complement Web Offer<br />Mobile access by 200 Million users <br />Offer on IOS (iPhone & iPad) and Android<br />Companion (light version)<br />
  25. 25. Thanks!<br />

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