Everyplay - give your players a voice

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Word of mouth is the most powerful way for players to discover new games. Everyplay gives your players a voice to share their most awesome, outrageous and funny game moments as video replays.

Presentation delivered at Unity3D's annual Unite 2012 conference in Holland, Amsterdam on 24th Aug 2012.

Published in: Entertainment & Humor
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Everyplay - give your players a voice

  1. 1. Give your players a voice Jussi Laakkonen Founder & CEO Applifier
  2. 2. First, let’sFORGET
  3. 3. © GDC
  4. 4. That we areprofessionals
  5. 5. Zoonabar
  6. 6. That we know tens of ways tomarket our games
  7. 7. Yelp.com
  8. 8. Instead, let’s put ona consumer hat
  9. 9. What’s the mostPOWERFUL WAY to find a new game?
  10. 10. Yelp.com
  11. 11. Through Friends
  12. 12. Word of mouthtrumpsFeatured spot TOP25 rank In-game ads… everything
  13. 13. Urban mixer
  14. 14. my business dinnerthree years ago
  15. 15. Jojo 77
  16. 16. Air traffic control? Slightly less boringthan watching ice melt
  17. 17. tsmall
  18. 18. Seeing the actual game Holy sh*t.
  19. 19. Been playing >3 yearsImagine that for your game.
  20. 20. Machine Project
  21. 21. Let’s put word of mouthunder a microscope.What makes it go?
  22. 22. Seeing is believing.Actual gameplay footage.
  23. 23. Gameplay or don’t bother. CGI, Renders etc
  24. 24. Real peopleor it’s an ad.
  25. 25. Emotion
  26. 26. What if you could makeword of mouthshareable?
  27. 27. now you can
  28. 28. Michael Whyte
  29. 29. Live democheck out samples at www.everyplay.com
  30. 30. ColorblindPicaso
  31. 31. Live demoNeed a volunteer =)
  32. 32. Cabreney.jm
  33. 33. Live demoThis won’t hurt. Much. =)
  34. 34. Live democheck out samples at www.everyplay.com
  35. 35. Give your players a voice
  36. 36. Foster true fansCreate a community
  37. 37. Personalize multiplayer
  38. 38. Social 2.0 for mobile games Free. No platform tax.
  39. 39. www.everyplay.com @everyplaydev

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