Electro-pop is a genre that combines electronic music and pop music, featuring synthesizers as the dominant instrument. Electro-pop songs have catchy melodies and simple dance beats rather than being focused solely on danceability. The genre became popular in the 1980s with artists like Erasure and Pet Shop Boys adopting the synthpop sound, though it declined by the late 1980s. Interest revived in the 1990s indie electronic and electroclash movements and electro-pop has become more mainstream with 21st century artists like La Roux, Lady Gaga, and Owl City.

2.  Electro-Pop is a musical genre which combines electronic
music and pop music. The genre has seen a revival of popularity
and influence since the 1980s, all the way to the 2010s, this genre
features the synthesizer as the dominant musical instrument.
 Electro-Pop songs are electronic and pop songs at heart, often
with simple, catchy hooks and simple dance beats, but differing
from those of electronic dance music genres in that song writing is
emphasized over simple dance ability. Electro-Pop is characterized
by a distinctive low frequency synthesizers which might variously
be described as crisp, crunchy, crackly, fuzzy, warm, distorted,
dirty, or dry.
Synthesizers such as
this Prophet-5 are crucial
for electro-Pop
instrumentation.

3.  Late 1980s saw duos such as Erasure and Pet Shop Boys who were
successful groups in this era , adopting a sound that was highly
successful on the US dance charts, but by the end of the decade
synthpop had largely been abandoned.
 Interest began again in the indietronica and electroclash movement,
during the 90’s; until the 21st century. It has become more and more
commercial by being prominent in artists music such as La Roux,
Lady Gaga, Kesha, Owl City and Passion Pit.

4.  Fast-cut montage - providing a professional
look/ leaves audience wanting to see it again
* Unique and bold - Very stylish sets and
mise-en-scene
* Concept and narrative based
* Appear quite modern and bright
* Light hearted and relaxed atmosphere
* Use of bright colours within video
* Original ideas - videos within this genre
don't like to stick to safe ideas they seem
quite experimental

5.  The beats of electro-pop songs are often reflected in the
editing cuts and pacing, an idea we plan to use in our video –
point of view shots with the beat of the music in sync with the
walking.
 When researching, I found there was loose, if any, reference
to the lyrics. This isn't a problem for us in our music video as it
is mainly without lip syncing.
 In Electro-Pop videos relationship between the lyrics and the
performance is not so common and is rarely used within these
music videos. The audience can relate more to our video with
reference to the lyrics so we have tried to make some, but not
many references.