The music video for Icona Pop's song "Manners" uses various camera shots and editing techniques to portray the artists as dominant figures. Close-ups of their faces emphasize the lyrics where they command someone to return to them. Fast edits and bright colors create an upbeat atmosphere that matches the electro-pop genre. While the video promotes Icona Pop, it provides a negotiated reading by not fully connecting the visuals to the lyrics.

2. http://www.youtube.com/watch?v=rYdKxGpBLg&list=PLzHSrpNglsLOm396h1EzSl2rsykJ9AWx

3. • Within the music video there are
many different camera shots such
as close ups and extreme close
ups of the two artists.
• Their record label would want a
lot of shots of them in order for
them to be promoted effectively.
• These shots are also used in order
to highlight and clearly show the
use of the neon face paint which
is covering them.

4. • Close up shot of face with lyrics:
„say it to my face‟
emphasises the words.
• However the fact that the screen is mostly black and her face
can‟t really be seen except for the neon face paint. Could
also indicate that the person they are talking to wont say it to
their face.

5. • The close up camera shots of the
artist‟s mouths during the lines:
„Like it‟s up to you
You‟re coming back‟
• Indicate that the two artists are
commanding the person they are
talking to, and they are in control.
• Furthermore this coupled with the
wide shot of one of the artists with
the word manners written over
them makes the video somewhat
sexual.
• As the artists are singing about
their love interests reconsidering
their decisions and coming back
to them because:
The artist‟s pose also conveys their
dominance and control over their love
• „There is no one like me‟
interest.

6. • The close up shots of the instruments being played within the music
video also emphasises the music and the beats which are
important aspects of the genre of electro pop.

7. • This music video contains
many different special
effects and editing
techniques which
emphasise different
aspects of the music
video.
• This overlapping effect
which is used within the
music video is specifically
used when symbols crash
together. This effect also
visually reflects the
symbols as an instrument
as though the lips are the
symbols themselves and
are vibrating with the
sound.
• This effect is used in order to
emphasise the different instruments
and allow the audience to pick
them out.
• Also giving the instruments more
impact

8. • The different special effects of
patterns and colours are used
many times. And add to the fun
and entertaining atmosphere of
the music video whilst also adding
to the quirkiness of both the artists
and their song.

9. • There is also a lot of use of the reflection and mirror special effects
which allow the artists to be multiplied furthering their promotion.
• In addition this also adds to the weirdness of the artists and their
song.

10. • The whole music video is also made up of many different
fast edits which make it very fast pace and up beat
which matches the electro pop genre of Icona Pop.
• Furthermore the fast edits also emphasises the party and
fun atmosphere that the music video is trying to create.
• In addition the edits are also matched with the beat of
the music and when three fast beats come in the music
video then the edits change to different angles of the
artists.

11. • This music video is filled
with many different
bright colours which can
be seen on the artists in
the form of neon pain
and within all the many
different effects used.
• All of these bright colours
and the black/blue
background colours
brings the feeling of a
club or party scene
which fits the fun
atmosphere of the video.
• The facial expressions of the
artists also within the music video
are those of determination as
they are commanding the love
interest to come back to them.
• However they are also having
fun and smiling because they
know that they are getting their
own way.

12. • The prop which was one of the main focus is the neon paint which
is used throughout the whole of the music video. These neon
paints create the party atmosphere and night club feel of the
music video. The neon paint also makes the music video much
more effective and unique because it hadn‟t been seen before.
• The light bulbs are also used in
order to convey the name of the
artists, and again highlights the
party like atmosphere of the artists
and their music video.

13. • The costumes which the artists wear are also dark and
futuristic which matches the neon paint and lights. Also
keeping in theme with the party atmosphere which these
artists are known for.
• The locations are also very futuristic which allows the audience to look
directly at the artists rather than anywhere else and draws attention to
the neon paint and what they are doing.

14. Icona Pop are the dominant figures in the music
video. The video is based on the two girls telling
someone ( there lovers?) that they know they are
coming back even though they left them.
I think that the protagonists are the dominant
ideologies as they are they only people shown within
the music video. This depicts that they are the only
important ones. They only need to be shown no one
else.

15. The lyrics in the music video highlight that the females are the
dominant figures. They repeat “you're coming back, oh your
coming back” several times. This line repeated in two verses
could mean that they have a hold on them as they are know the
partner is going to come back to them.
As you can see in the screen shots the girl looks angry as she says
“you're coming back” but a few seconds later as she carries onto
“oh your coming back” she looks relaxed almost as she has her
eyes closed. This highlights the idea that she has nothing to worry
about as she is correct. This connotes that she is a dominant
figure as she has a control over her partner.

16. It could also be believed that the female protagonists
have the dominant ideology over there partners as
the song is called „MANNERS‟. This could depict that
they are telling there „partner/lover‟ to have manners
and be respectful towards them. The close up of there
face/lips when singing could be to emphasize that
they have to understand clearly what they are saying.
They have control. They must listen to them.

17. Icona pop are a dance pop/ electro-pop type band.
There are certain conventions that represent the
genre. The manners music video has a electronic vibe
to it with the robotic sounds in the background.
Common features to this genre are party‟s/club
atmospheres. This video is a good representation to
the genre as they have neon paint covering there
bodies throughout the video. This gives an edge of a
clubbing and party's as it‟s commonly used for the
occasions.

18. Flashing lights are used within the music video. This is a
good representation of the electro/dance pop genre
of the song. The establishing shots show a range of
lights turning on, then it leads to the text „ICONA POP‟
as a flashing sign. The blinking lights are shown
throughout the video. Also the protagonists are
holding a light bulb between them in the music
video. This could have been used metaphorically as a
representation for the genre. Electronic devices ->
Electropop. The flashing lights also add to the club
atmosphere as a convention to the genre.

19. There is NO use of Intertexuality used within
the music video. I think that Icona pop
have not used intertextuality within there
music video as they don‟t want to
advertise anything. They only want there
message to come across: to use „Manners‟.

20. 
The reaction to Icona Pop‟s music video for
manners would be a Negotiated reading as the
audience would partly understand, agree or
disagree with the music video. For example the
style is very much Icona Pop whereas the visuals do
not match the lyrics and don‟t represent the music
as well as the artists.

21. 


The audience may like the
artistic images within the music
video and the use of special
effects.
It is a good way to watch they
artists if they are big fans.
It has a good atmosphere and it
looks as though they are having
fun.

22. 
-
Music videos demonstrate genre
characteristics:
The lighting is extremely important in the video
There are constantly bright colours in the shots
The artists are young and vibrant
The costumes subvert the conventions of a pop
music video as they are dull and plain colours
however the neon face paint makes up for it.

23. There is a relationship between lyrics and visuals:
The lyrics are only represented with one image of
the lyric manners painted on the body.
 There is a relationship between music and
visuals. The tone and atmosphere of the visual
reflect that of the atmosphere:
- The pace of the music is highlighted through the
quick edits which go well with the beats. The tone of
the music has attitude and the beats of the drums
are accompanied with sharp head and bodies
movements and the sound effects are emphasised
with patterns which form in time with the music. The
split screens and mirror images also compliment the
music.


24. The demands of the record label will include the need for lots
of close ups of the artist and they may develop motifs which
recurs across their work.
There are a lot of close ups in the music video to promote the
artists as this was one of their first music videos.
 Frequently reference to the notion of looking and a
voyeuristic treatment of the female body:
- The highlight is placed on the neon lights which is used on the
lips which could be very suggestive however the importance is
on the lip singing rather than a sexual reference. The idea of
looking isn‟t emphasised as the majority of the music video is
directly towards the audience.


25. There are often intertextual references:
- There are no intertextual references as this is one of
their very first music videos and so are unknown.
Therefore they wouldn‟t be in high demand as it is
uncertain whether the view count of their music video
for manners would be high.


26. 
Although the female body is shown a lot it is used to highlight
the song, lyrics and the message they want to convey.
Therefore this could imply that they use their feminine ways to
clearly get across the message of the music video. For
example when the song title manners is painted on their
body.

27. 
There is a strong sense of the opposition between light and dark,
through the use of neon lights, artificial light and the dark which
plays a key role in the music video. It is a way of highlighting the
message of the music video. The different patterns of the neon paint
could indicate how different they are which could go with the lyrics
„There is no one like me.‟