The music video is carefully edited to synchronize with the song's beat and lyrics, helping to integrate the music with the narrative. Shots change precisely with the lyrics to illustrate the story. The entire video is also in reverse chronological order and some parts are slowed down. Camera shots include mid shots, close ups, pans, and establishing shots. An establishing shot sets the gloomy scene of a woman dead in a bathtub with a breeze block on her. Cross cuts between characters fighting over the breezeblock build tension. Dark, low key lighting and plain locations immerse the audience in the unhappy narrative between the married couple.

2. Editing
 The music video is very well edited to the beat of the music and to the lyrics of
the song . The synchronous editing with the beats links to Goodwin’s theory of
in terms of thought beats and seeing the sounds and helps to integrate the
music into the narrative, allowing the audience to link the lyrics with what they
see on screen.
 The editing in this music video is very important at illustrating the narrative.
 An example of where the lyrics are used to the beat of the song is with the lyric
“La la la", the shots change in time with the music which fits well with the song.
 The editing used within this music video is the fact that the whole video is in
reverse chronological order and also the slowing down of the music video,
apart from that, there are no other effects used within this music video.

3. Camera Shots
 The main shots used within the video are mid shots, close ups,
panning shots and establishing shots.
 Establishing shots are used and the very start of the music
video to set the scene.
 The first shot is quite a shocking one as there is a mid shot of a
girl, who we later find out is one of the main characters of the
music video, submerged in water in a blood stained bath tub,
showing her obviously dead. We can also see a breeze block
placed on top of the body, suggesting to the audience that she
has killed, this immediately establishes the narrative of the
music video. This shot in is almost synchronised to match the
connotations of the first line of the song being “she may
contain the urge to run away, but hold her down with soggy
clothes and breezeblocks”. Evidently, the audience are able to
make the link that the “she”/”her” is the woman in the bath
and that she had intentions of running away. From what the
audience can see in the shot, they may make the
establishment that this is an act of violence in an abusive
relationship and this is aided as arguably it includes Propp’s
characters of the villain and the princess.

4. Camera Shots
 It then switches to another character, a male, who is
seen through a close up shot. In this shot we can
clearly see this character showing emotion as he has
his head in his hands. It then proceeds to an
extreme close up of a wedding ring on his finger,
this helps to put emphasis on the ring and suggest
to the audience that it is key to the narrative. Later
on there is then the same shot of the wedding ring
which then cuts to the woman who looks to be held
hostage, with a wedding ring on. This gives the
audience the impression that these two are in fact
married.
 There is a series of cross cuts between a close up of
the two fighting over the breezeblock and their feet
moving back and forth. This helped to identify that
there is indeed a power struggle between two
opposites however the close up makes it
unrevealing.

5. Camera Shots
 Another shot used would be a
over the shoulder shot, this is
used when the throwing of
the bottle, we can see that the
woman is throwing a bottle at
the man from this shot.
 Low angle medium shot of the
woman sneaking out of the
door in slow motion, which
gives the whole concept a
creepy feel.

6. Mise-En Scene
 The clothing between both of the two main characters are
wearing both dark toned clothing.
 The lighting used within the music video is very dark and
looks that only natural lighting is used throughout the
whole video, it also gives the video a unhappy feel,
however the lighting does tend to become lighter on an
object which is obviously done to highlight its
importance. The low key lighting sets a silhouette of the
man coming through the door and makes it seem almost
like a horror film but also takes away the identity of the
man.
 The location of the video looks as though it is in a
modern household, which could suggest they are trying
to reach out to more of an modern audience. Also, the
house is seen to be quite plain with no bright colours
standing out, focusing all the attention of the video of the
main characters involved.