Audience classifictaions
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Mainstreamers make up 40% of the population and prefer belonging to groups and security. Aspirers want status and esteem through luxury brands and live beyond their means. Succeeders already have status and control. Reformers define themselves through self-esteem, self-fulfillment, and are socially aware and tolerant. Young and Rubicam segments consumers into these 4 groups.
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Unit 4 task 1 DL
Mainstreamers, who make up 40% of the population, value security and belonging to a group. Aspires seek status and the approval of others through luxury brands and living beyond their means. Succeeders have already achieved status and control. Reformers define themselves through self-esteem, self-fulfillment, and social causes rather than material goods.
Peer Group Pressure
Peer groups are groups of adolescents who are similar in age and interests. Peer groups teach members to be independent from authority figures and teach social skills. Peer groups often develop their own distinct subcultures with unique values, language, music, and heroes. As adolescents grow into middle and late adolescence, their involvement with peer groups gradually declines as they become more independent.
SA 330 Chapter 1
This document discusses several important concepts for counselors to understand when interviewing and counseling clients from diverse backgrounds:
1) Culture provides a framework for how we understand the world and communicate, so it is important for counselors to understand their own culture as well as their clients' cultures.
2) Factors like gender, sexual orientation, socioeconomic status, spirituality/religion, and family background deeply influence people's experiences and perspectives.
3) Counselors must work to understand their clients' lives and identities without bias or assumptions in order to build rapport and provide effective assistance.
Irene pressssiee x
Young and Rubicam identified 4 types of consumers: Mainstreamers who value security and belonging, make up 40% of the population; Aspirers seek status and approval through luxury brands and living beyond their means; Succeeders already have status and control; Reformers define themselves through self-esteem, self-fulfillment, and are anti-materialistic and socially progressive.
Life Matrix
This document presents a table that segments the population into 10 groups based on their lifestyle, personality traits, and interests. These groups include Tribe Wired, Fun/Atics, Dynamic Duos, Priority Parents, Home Soldiers, Renaissance Women, Rugged Traditionalists, Struggling Singles, Settled Elders, and Free Birds. The document concludes that this table provides a better segmentation than other options because it judges people according to non-demographic factors.
CB & AMP; external influences
This document discusses external influences on consumer behavior, including groups, culture, subculture, family, social class, and opinion leadership. It provides a simple model of consumer behavior and describes how internal and external factors are interconnected and influence the consumer decision making process. Groups like reference groups, membership groups, and aspirational groups are discussed. Culture and subculture pass values from generation to generation and influence consumer norms. Family is the most important reference group and its life cycle stages impact consumption. Social class determines consumer lifestyles and purchasing tendencies. Opinion leaders exert personal influence and are sought for advice.
Young and rubicam’s 4 consumers
This document categorizes consumers into 4 groups based on lifestyle rather than income: Mainstreamers who value security and belonging, Aspirers who seek status symbols and esteem, Succeeders who already have status and control, and Reformers who define themselves through self-esteem, self-fulfillment, and are socially aware and anti-materialistic. The groups make up different percentages of the population and have different priorities in how they live their lives and view material goods.
Young and rubicams's
Mainstreamers make up 40% of the population and value security and belonging to a group. Aspirers want status and esteem from others, enjoying status symbols and designer labels while living on credit cards and cash. Succeeders have already achieved status and control while reformers define themselves through self-esteem, self-fulfillment, and are anti-materialistic and socially aware.
Recommended
Unit 4 task 1 DL
Mainstreamers, who make up 40% of the population, value security and belonging to a group. Aspires seek status and the approval of others through luxury brands and living beyond their means. Succeeders have already achieved status and control. Reformers define themselves through self-esteem, self-fulfillment, and social causes rather than material goods.
Peer Group Pressure
Peer groups are groups of adolescents who are similar in age and interests. Peer groups teach members to be independent from authority figures and teach social skills. Peer groups often develop their own distinct subcultures with unique values, language, music, and heroes. As adolescents grow into middle and late adolescence, their involvement with peer groups gradually declines as they become more independent.
SA 330 Chapter 1
This document discusses several important concepts for counselors to understand when interviewing and counseling clients from diverse backgrounds:
1) Culture provides a framework for how we understand the world and communicate, so it is important for counselors to understand their own culture as well as their clients' cultures.
2) Factors like gender, sexual orientation, socioeconomic status, spirituality/religion, and family background deeply influence people's experiences and perspectives.
3) Counselors must work to understand their clients' lives and identities without bias or assumptions in order to build rapport and provide effective assistance.
Irene pressssiee x
Young and Rubicam identified 4 types of consumers: Mainstreamers who value security and belonging, make up 40% of the population; Aspirers seek status and approval through luxury brands and living beyond their means; Succeeders already have status and control; Reformers define themselves through self-esteem, self-fulfillment, and are anti-materialistic and socially progressive.
Life Matrix
This document presents a table that segments the population into 10 groups based on their lifestyle, personality traits, and interests. These groups include Tribe Wired, Fun/Atics, Dynamic Duos, Priority Parents, Home Soldiers, Renaissance Women, Rugged Traditionalists, Struggling Singles, Settled Elders, and Free Birds. The document concludes that this table provides a better segmentation than other options because it judges people according to non-demographic factors.
CB & AMP; external influences
This document discusses external influences on consumer behavior, including groups, culture, subculture, family, social class, and opinion leadership. It provides a simple model of consumer behavior and describes how internal and external factors are interconnected and influence the consumer decision making process. Groups like reference groups, membership groups, and aspirational groups are discussed. Culture and subculture pass values from generation to generation and influence consumer norms. Family is the most important reference group and its life cycle stages impact consumption. Social class determines consumer lifestyles and purchasing tendencies. Opinion leaders exert personal influence and are sought for advice.
Young and rubicam’s 4 consumers
This document categorizes consumers into 4 groups based on lifestyle rather than income: Mainstreamers who value security and belonging, Aspirers who seek status symbols and esteem, Succeeders who already have status and control, and Reformers who define themselves through self-esteem, self-fulfillment, and are socially aware and anti-materialistic. The groups make up different percentages of the population and have different priorities in how they live their lives and view material goods.
Young and rubicams's
Mainstreamers make up 40% of the population and value security and belonging to a group. Aspirers want status and esteem from others, enjoying status symbols and designer labels while living on credit cards and cash. Succeeders have already achieved status and control while reformers define themselves through self-esteem, self-fulfillment, and are anti-materialistic and socially aware.
Table-
Mainstreamers, who make up 40% of the population, value security and belonging to a group. Aspires seek status and the approval of others, enjoying status symbols and designer labels while living off credit and cash. The document also describes Reformers, Succeeders, and Aspires as groups with different priorities, worldviews, and ways of deriving self-esteem.
Edon young and rubicams consumers
This document segments the population into four groups based on their motivations and priorities: Mainstreams prioritize security and belonging to a group; Aspires seek status and esteem through material symbols; Succeeders already have status and control; Reformers define themselves through self-esteem, self-fulfillment, and are socially aware. It notes the advantage of this classification is that it focuses on a person's personality and interests rather than their monetary wealth.
Influencing Consumers Behaviour
This document discusses factors that influence consumer buying behavior. It outlines several cultural factors like culture, subculture, and social class that shape consumers' values and preferences. It also discusses social factors such as reference groups, family, and roles/statuses. Personal factors that influence buying include age/life cycle stage, occupation/economics, personality/self-concept, lifestyle, motivation, perception, learning, and memory. The document provides details on how each of these factors contributes to a consumer's purchasing decisions.
Equallyoked - Pronunciation - Definition - Concepts - Intro to Soc Psy
The document discusses concepts related to relationships between individuals in a multicultural society. It defines "equally yoked" as referring to couples who share similar civil identities, such as ethnicity, religion, or political views. Equally yoked relationships can provide benefits like shared beliefs and preservation of family identity and cultural standards. However, the concept is complex with implications for individual esteem, community health, and marriage therapy. The document examines equally yoked relationships through perspectives including public health, social psychology, and marriage and family therapy.
Lifematrix
The document segments the population into 10 groups based on common life stages, values, and activities. The groups include Tribes (digital natives), Fun/Atics (fun-seeking youth), Dynamic Duos (active couples), Priority Parents (family-oriented), Home Soldiers (home-focused), Renaissance Women (influential moms), Rugged Traditionalists (outdoor males), Struggling Singles (aspirational but low income), Settled Elders (older and sedentary), and Free Birds (active seniors).
Religion and State as Agents of Socialization and Enculturation
Understanding Culture, Society, and Politic for Senior High School by Atienza, et. al 2016 pages 41-42
My grade 11 UCSP report A.Y. 2016-2017 under Ms. Veluz, Angustia
Young and rubicams consumer
The document classifies people into 5 groups based on their personality and values: Mainstreamers prioritize security and belonging to a group, Aspirers seek status and esteem through material symbols, Succeeders already have status and control, Reformers define themselves through self-esteem and self-fulfillment being anti-materialistic and socially aware, and the table allows people to be understood based on personality rather than job or income.
Primary group
A primary group is a small social group whose members share close personal relationships that strongly influence each other. Primary groups include families, close friendships, and other intimate relationships. They provide psychological comfort, support, and encouragement to members. Primary groups are important for socializing individuals, influencing personality development, providing social control, stimulating interests, and satisfying psychological needs. They help cement social structures through fostering kindness, love, sympathy, and mutual help.
Va ls
VALS is a tool used by market researchers to define audience segments. It profiles consumers' lifestyles to understand their behavior in the marketplace and predict future behavior. VALS segments consumers into eight categories based on their attitudes, interests, and opinions. These categories are Achievers, Experiencers, Believers, Strivers, Thinkers, Just Getting By, Survivors, and Pioneers. The document then provides a brief description of each VALS category.
Question 7
The document discusses the progression from the preliminary task to the main task. It describes some mistakes made in the preliminary task, such as poor sound quality and editing errors. It then outlines improvements made for the final production, including using better equipment, more advanced camera techniques, storyboarding, and higher quality editing and sound. Overall, the group learned valuable skills from the preliminary task that helped strengthen their final media production project.
Textual Analysis - Shake It Off
Taylor Swift's "Shake It Off" music video conveys pop music representations through different dancing groups with Taylor as the lead. Her carefree attitude makes her stand out from the determined dancers. Later, she interacts with a normal group not dressed in stereotypes, making fans feel included. The song uses vocals and movements to symbolize lyrics. It introduces stereotypes through cutting between groups and uses slow motion to highlight dance moves. While some footage could suggest the "male gaze", the stereotypical costumes and moves may simply reflect the genres Taylor portrays.
Pitch
This pitch proposes reimagining the Barenaked Ladies song "One Little Slip" for a pop audience aged 10-20. It would depict the song's lyrics through four color-coded characters experiencing everyday struggles like injury, cooking mistakes, and traffic. Scenes would be filmed with a DSLR camera on simple, brightly colored sets and edited together with masking. The message is that life has challenges but works out okay in the end. Past music videos by the pitch creators demonstrate their ability to reinterpret songs visually in a humorous yet relatable style for teens.
Textual analysis 2
Lana Del Rey's website uses colorful photography rather than text to display news and information. Most images are mid-shot portraits of Lana, positioning her as the symbol of her music rather than using logos. Upon visiting, users are introduced to a video of Lana's latest album. The website also features galleries of Lana's photos, lists of her albums with options to learn more about and purchase each one, and a merchandise store. Social media and music streaming links at the top allow fans to stay engaged with her latest updates across multiple platforms.
Music Video Director
Joseph Kahn is a Korean American music video and film director known for working with popular artists like Lady Gaga, Maroon 5, Taylor Swift, and Eminem. He spent his early childhood in South Korea and Italy before moving to Houston, Texas as a teenager. After graduating from NYU, he began directing low-budget music videos and formed his own production company in 1999. Since then, he has directed hundreds of popular music videos and helped launch the careers of many artists. His work is characterized by its bright, lively style that keeps viewers engaged.
Life matrix - VEL
This document describes 10 different lifestyle categories or "life matrices" that classify people based on how they live, their interests, hobbies, personalities, and traditions. The categories include Digital, free spirited, creative young singles; Aspirational, fun-seeking, active people; Hard driving, high involvement couples; Family values, family orientated, materially ambitious families; Home-centric, family orientated, materially ambitious homebodies; Active, caring, affluent, influential mothers; Traditional male values, outdoor loving individuals; High aspiring but low economic status singles; Devout, older, sedentary lifestyle seniors; and Vital, active, altruistic elderly.
The Genre of Rock
Rock music originated in the 1950s in America and developed into different styles in both the US and UK. It was heavily influenced by blues, rhythm and blues, and country music. Traditionally, rock music is built around the electric guitar, which was influenced by electric blues guitarists. An electric bass guitarist and drummer using a drum kit, adapted from blues bands, provide the basic instrumentation of the rock band. Rock lyrics often deal with themes of love, sex, social issues, and rebellion. Over time, rock music hybridized with other genres, spawning styles like glam rock, punk rock, and others.
Photoshoot and photoshop
The document discusses editing photos using Photoshop and Pixlr. It describes several edits made to photos, including adding geometric shapes and text, changing hues and saturation, creating collages, and using layer masks and selection tools to modify specific elements. The edits resulted in effects like an Andy Warhol piece, a rainbow background behind bricks, and giving a photo a disco feel.
Star theory – richard dyer
Richard Dyer argues that a star is an image created by the media to engage audiences, not the actual personality of the artist. A star's image should be incomplete so fans strive to complete it, and the artist should seem both present yet distant and ordinary yet extraordinary. Stars are crafted with similar appealing traits to produce profit for record labels and film studios, and their image depends on how the media portrays them after death as much as during life.
Young and Rubicam - 4 Consumers
Young and Rubicam's 4C theory divides consumers into 7 groups based on their core motivation:
1) Explorers are motivated by discovery and enjoy trying new experiences and ideas.
2) Aspires are motivated by status and focus on materialism and other people's opinions of them.
3) Succeeders are motivated by control and have self-confidence and strong goal orientation.
4) Performers are motivated by enlightenment, value their own judgement, and are anti-materialistic.
One page pitch
The one page pitch proposes a music video for the song "Take a Walk" by Passion Pit that follows a man's journey through life. It would feature shots of him walking through different locations like the countryside, city, and train station. The video would connect the beginning and end locations to show his journey coming full circle. It aims to appeal to teens and young adults through its pop/electropop genre and portrayal of relatable life experiences.
Mark past videos
Niamh Barrett marked three music videos according to a level 4 criteria. For the video "Message in a Bottle", Niamh gave it 30 marks but noted it deserved higher. The video used crosscutting well and had good transitions, but some shots were too long or overexposed. For "The Past Six Years", Niamh gave 27 marks and critiqued the cliche car window shot, out of sync lip syncing, and lack of narrative clarity. For "Ms Mr Hurrican", Niamh gave 33 marks and praised the editing, use of locations, and steady shots, but noted the dancing was repetitive.
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Table-
Mainstreamers, who make up 40% of the population, value security and belonging to a group. Aspires seek status and the approval of others, enjoying status symbols and designer labels while living off credit and cash. The document also describes Reformers, Succeeders, and Aspires as groups with different priorities, worldviews, and ways of deriving self-esteem.
Edon young and rubicams consumers
This document segments the population into four groups based on their motivations and priorities: Mainstreams prioritize security and belonging to a group; Aspires seek status and esteem through material symbols; Succeeders already have status and control; Reformers define themselves through self-esteem, self-fulfillment, and are socially aware. It notes the advantage of this classification is that it focuses on a person's personality and interests rather than their monetary wealth.
Influencing Consumers Behaviour
This document discusses factors that influence consumer buying behavior. It outlines several cultural factors like culture, subculture, and social class that shape consumers' values and preferences. It also discusses social factors such as reference groups, family, and roles/statuses. Personal factors that influence buying include age/life cycle stage, occupation/economics, personality/self-concept, lifestyle, motivation, perception, learning, and memory. The document provides details on how each of these factors contributes to a consumer's purchasing decisions.
Equallyoked - Pronunciation - Definition - Concepts - Intro to Soc Psy
The document discusses concepts related to relationships between individuals in a multicultural society. It defines "equally yoked" as referring to couples who share similar civil identities, such as ethnicity, religion, or political views. Equally yoked relationships can provide benefits like shared beliefs and preservation of family identity and cultural standards. However, the concept is complex with implications for individual esteem, community health, and marriage therapy. The document examines equally yoked relationships through perspectives including public health, social psychology, and marriage and family therapy.
Lifematrix
The document segments the population into 10 groups based on common life stages, values, and activities. The groups include Tribes (digital natives), Fun/Atics (fun-seeking youth), Dynamic Duos (active couples), Priority Parents (family-oriented), Home Soldiers (home-focused), Renaissance Women (influential moms), Rugged Traditionalists (outdoor males), Struggling Singles (aspirational but low income), Settled Elders (older and sedentary), and Free Birds (active seniors).
Religion and State as Agents of Socialization and Enculturation
Understanding Culture, Society, and Politic for Senior High School by Atienza, et. al 2016 pages 41-42
My grade 11 UCSP report A.Y. 2016-2017 under Ms. Veluz, Angustia
Young and rubicams consumer
The document classifies people into 5 groups based on their personality and values: Mainstreamers prioritize security and belonging to a group, Aspirers seek status and esteem through material symbols, Succeeders already have status and control, Reformers define themselves through self-esteem and self-fulfillment being anti-materialistic and socially aware, and the table allows people to be understood based on personality rather than job or income.
Primary group
A primary group is a small social group whose members share close personal relationships that strongly influence each other. Primary groups include families, close friendships, and other intimate relationships. They provide psychological comfort, support, and encouragement to members. Primary groups are important for socializing individuals, influencing personality development, providing social control, stimulating interests, and satisfying psychological needs. They help cement social structures through fostering kindness, love, sympathy, and mutual help.
Va ls
VALS is a tool used by market researchers to define audience segments. It profiles consumers' lifestyles to understand their behavior in the marketplace and predict future behavior. VALS segments consumers into eight categories based on their attitudes, interests, and opinions. These categories are Achievers, Experiencers, Believers, Strivers, Thinkers, Just Getting By, Survivors, and Pioneers. The document then provides a brief description of each VALS category.
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Equallyoked - Pronunciation - Definition - Concepts - Intro to Soc Psy
Equallyoked - Pronunciation - Definition - Concepts - Intro to Soc Psy
Religion and State as Agents of Socialization and Enculturation
Religion and State as Agents of Socialization and Enculturation
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Question 7
The document discusses the progression from the preliminary task to the main task. It describes some mistakes made in the preliminary task, such as poor sound quality and editing errors. It then outlines improvements made for the final production, including using better equipment, more advanced camera techniques, storyboarding, and higher quality editing and sound. Overall, the group learned valuable skills from the preliminary task that helped strengthen their final media production project.
Textual Analysis - Shake It Off
Taylor Swift's "Shake It Off" music video conveys pop music representations through different dancing groups with Taylor as the lead. Her carefree attitude makes her stand out from the determined dancers. Later, she interacts with a normal group not dressed in stereotypes, making fans feel included. The song uses vocals and movements to symbolize lyrics. It introduces stereotypes through cutting between groups and uses slow motion to highlight dance moves. While some footage could suggest the "male gaze", the stereotypical costumes and moves may simply reflect the genres Taylor portrays.
Pitch
This pitch proposes reimagining the Barenaked Ladies song "One Little Slip" for a pop audience aged 10-20. It would depict the song's lyrics through four color-coded characters experiencing everyday struggles like injury, cooking mistakes, and traffic. Scenes would be filmed with a DSLR camera on simple, brightly colored sets and edited together with masking. The message is that life has challenges but works out okay in the end. Past music videos by the pitch creators demonstrate their ability to reinterpret songs visually in a humorous yet relatable style for teens.
Textual analysis 2
Lana Del Rey's website uses colorful photography rather than text to display news and information. Most images are mid-shot portraits of Lana, positioning her as the symbol of her music rather than using logos. Upon visiting, users are introduced to a video of Lana's latest album. The website also features galleries of Lana's photos, lists of her albums with options to learn more about and purchase each one, and a merchandise store. Social media and music streaming links at the top allow fans to stay engaged with her latest updates across multiple platforms.
Music Video Director
Joseph Kahn is a Korean American music video and film director known for working with popular artists like Lady Gaga, Maroon 5, Taylor Swift, and Eminem. He spent his early childhood in South Korea and Italy before moving to Houston, Texas as a teenager. After graduating from NYU, he began directing low-budget music videos and formed his own production company in 1999. Since then, he has directed hundreds of popular music videos and helped launch the careers of many artists. His work is characterized by its bright, lively style that keeps viewers engaged.
Life matrix - VEL
This document describes 10 different lifestyle categories or "life matrices" that classify people based on how they live, their interests, hobbies, personalities, and traditions. The categories include Digital, free spirited, creative young singles; Aspirational, fun-seeking, active people; Hard driving, high involvement couples; Family values, family orientated, materially ambitious families; Home-centric, family orientated, materially ambitious homebodies; Active, caring, affluent, influential mothers; Traditional male values, outdoor loving individuals; High aspiring but low economic status singles; Devout, older, sedentary lifestyle seniors; and Vital, active, altruistic elderly.
The Genre of Rock
Rock music originated in the 1950s in America and developed into different styles in both the US and UK. It was heavily influenced by blues, rhythm and blues, and country music. Traditionally, rock music is built around the electric guitar, which was influenced by electric blues guitarists. An electric bass guitarist and drummer using a drum kit, adapted from blues bands, provide the basic instrumentation of the rock band. Rock lyrics often deal with themes of love, sex, social issues, and rebellion. Over time, rock music hybridized with other genres, spawning styles like glam rock, punk rock, and others.
Photoshoot and photoshop
The document discusses editing photos using Photoshop and Pixlr. It describes several edits made to photos, including adding geometric shapes and text, changing hues and saturation, creating collages, and using layer masks and selection tools to modify specific elements. The edits resulted in effects like an Andy Warhol piece, a rainbow background behind bricks, and giving a photo a disco feel.
Star theory – richard dyer
Richard Dyer argues that a star is an image created by the media to engage audiences, not the actual personality of the artist. A star's image should be incomplete so fans strive to complete it, and the artist should seem both present yet distant and ordinary yet extraordinary. Stars are crafted with similar appealing traits to produce profit for record labels and film studios, and their image depends on how the media portrays them after death as much as during life.
Young and Rubicam - 4 Consumers
Young and Rubicam's 4C theory divides consumers into 7 groups based on their core motivation:
1) Explorers are motivated by discovery and enjoy trying new experiences and ideas.
2) Aspires are motivated by status and focus on materialism and other people's opinions of them.
3) Succeeders are motivated by control and have self-confidence and strong goal orientation.
4) Performers are motivated by enlightenment, value their own judgement, and are anti-materialistic.
One page pitch
The one page pitch proposes a music video for the song "Take a Walk" by Passion Pit that follows a man's journey through life. It would feature shots of him walking through different locations like the countryside, city, and train station. The video would connect the beginning and end locations to show his journey coming full circle. It aims to appeal to teens and young adults through its pop/electropop genre and portrayal of relatable life experiences.
Mark past videos
Niamh Barrett marked three music videos according to a level 4 criteria. For the video "Message in a Bottle", Niamh gave it 30 marks but noted it deserved higher. The video used crosscutting well and had good transitions, but some shots were too long or overexposed. For "The Past Six Years", Niamh gave 27 marks and critiqued the cliche car window shot, out of sync lip syncing, and lack of narrative clarity. For "Ms Mr Hurrican", Niamh gave 33 marks and praised the editing, use of locations, and steady shots, but noted the dancing was repetitive.
Changing Music Industry: YouTube
YouTube was founded in 2005 by Steve Chan, Chad Hurley and Jawed Karim. It was initially headquartered above a pizzeria in California. The site launched in April 2005 and was acquired by Google in November 2006. YouTube has since grown tremendously, with over 1 billion active monthly users watching billions of videos. It has changed the music industry by giving artists a global platform to share music videos and connect with fans, and enabling new forms of music streaming services.
Pop/Electropop CD Cover Research
The document discusses and compares the album covers of three pop/electropop artists: Lady Gaga, CHVRCHES, and Owl City. It notes that Lady Gaga's covers focus on her as the artist, use bright colors, and emphasize her life. CHVRCHES' covers use graphic images instead of the artists and feature reds and blues with their logo. Owl City's covers also use colorful blues and greens like the genre, feature photographs of locations rather than the artists, and include their name but no logo. Overall, the document analyzes trends across the artists' album cover designs.
Shot list
This shotlist summarizes the visual elements and sequence of shots planned for a music video. It includes shots of objects at a party, the artist walking and flashing back to the party, shots of her changing clothes and getting into bed, images representing her memories and thoughts, footage of her and a partner together and then arguing, and final shots of her alone in the bath tub sinking underwater while crying. The shotlist follows the artist through the events of a party, interactions with a partner, and ending in solitary reflection in the bath tub.
One Page Pitch: Revised
This one page pitch proposes a music video for the song "Take a Walk" by Passion Pit. The video would tell the story of a man's journey through life using locations like the countryside, city, and train station. It would feature shots of the man traveling between locations and lip syncing the lyrics. During the chorus, the background would be altered through green screen effects to show different cities representing different walks of life. The target audience is teens and young adults who enjoy electropop music, and the video aims to fit the genre through fast cuts, colorful scenes, and bright colors.
Conventions of electro pop genre
Electro-pop is a genre that combines electronic music and pop music, featuring synthesizers as the dominant instrument. Electro-pop songs have catchy melodies and simple dance beats rather than being focused solely on danceability. The genre became popular in the 1980s with artists like Erasure and Pet Shop Boys adopting the synthpop sound, though it declined by the late 1980s. Interest revived in the 1990s indie electronic and electroclash movements and electro-pop has become more mainstream with 21st century artists like La Roux, Lady Gaga, and Owl City.
Story board for preliminary task ‘ girls just
The story board is for a preliminary task involving the song "Girls Just Want to Have Fun" by Cyndi Lauper. It will involve female characters having fun and enjoying themselves in a lighthearted manner over the course of 3 scenes or less. The story will showcase the theme of the song which is that women deserve to enjoy life and not be limited or controlled by societal expectations.
Cd cover practice – photoshop practice
We took pictures to practice editing them on Photoshop for a CD cover design task. The pictures show CD covers before and after being edited on Photoshop. Three sample CD covers are included to demonstrate the before and after effects of Photoshop editing on potential cover designs.
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Similar to Audience classifictaions
Va ls
VALS is a tool used by market researchers to define audience segments. It profiles consumers' lifestyles to understand their behavior in the marketplace and predict future behavior. VALS segments consumers into categories such as Achievers, Believers, Strivers, which describe their values, interests, opinions, and how they see themselves and what they admire in others. Understanding a target audience's VALS segment helps ensure marketing messages are tailored to resonate best with that group.
Diana Nunez RamosBaby BoomersGeneration XGeneration YMill
Diana Nunez Ramos
Baby Boomers
Generation X
Generation Y/Millennials
Generation Z/Boomlets
Birth Years
1946 - 1964
1965 - 1980
1981 - 1994
1995 - 2010
Current Age
76 - 58
57 - 42
41 - 28
27 - 12
#
80 million
51 million
75 million
~ 48 million
Influencers
Civil Rights, Vietnam War, Sexual Revolution, Cold War/Russia, Space Travel
Highest divorce rate and 2nd marriages in history.
Post War Babies who grew up to be radicals of the 70’s and yuppies of the 80’s.
“The American Dream” was promised to them as children and they pursue it. As a result, they are seen as being greedy, materialistic, and ambitious.
Watergate, Energy Crisis, Dual Income families and single parents, First Generation of Latchkey Kids, Y2K, Energy Crisis, Activism, Corp. Downsizing, End of Cold War, Mom’s work, Increase divorce rate.
Their perceptions are shaped by growing up having to take care of themselves early and watching their politicians lie and their parents get laid off.
Came of age when USA was losing its status as the most powerful and prosperous nation in the world.
The first generation that will NOT do as well financially as their parents did.
Digital Media, child focused world, school shootings, terrorist attacks, AIDS, 9/11 terrorist attacks.
Typically grew up as children of divorce
They hope to be the next great generation
& To turn around all the “wrong” they
see in the world today.
They grew up more sheltered than any
other generation as parents strived to protect them from the evils of the world.
Came of age in a period of economic expansion.
Kept busy as kids.
First generation of children with schedules.
Embracing technology, frequent communication, diversity acceptance,
Interconnectedness, online and off, technology dependence.
Core value
Anti-war
Anti-government
Anything is possible
Equal rights
Equal opportunities
Extremely loyal to their children Involvement
Optimism
Personal Gratification
Personal Growth
Question Everything
Spend now, worry later
Team Oriented Transformational
Trust no one over 30
Youth
Work
Want to “make a difference”
Highly Educated
High job expectations Independent
Informality
Lack of organizational loyalty Pragmatism
Seek life balance Self-reliance Skepticism/Cynical Suspicious of Boomer values Think Globally
Techno literacy Balance, Diversity Entrepreneurial, Fun.
Achievement
Avid consumers
Civic Duty
Confidence
Diversity
Extreme fun
Fun!
High morals
Highly tolerant
Hotly competitive
Like personal attention
Self-confident
Social ability
Members of global community Most educated generation Extremely techno savvy Extremely spiritual
Now!
Optimism
Realism
Street smarts
A desire to find (or create) meaning
A motivation to contribute to the world
Being highly educated
Cultural diversity
A desire for their own personalized experience
Attributes
Ability to handle a crisis
Ambitious
Anti-establishments
Challenge Authority
Competent
Competitive
Consensus Leadership
Consumerism
Ethical
Good commu ...
Lifestyle segment summaries (january 2016) read only
This document profiles 19 lifestyle groups segmented by demographics, psychographics, attitudes, behaviors, and preferences. For each group, it provides insights into their worldviews, expectations of church, preferred styles of leadership, programs, and communication methods. It aims to help churches understand different populations and customize their ministries accordingly to better connect with people in each lifestyle group.
Life Matrix - 4018
This document describes 10 different life matrix categories that classify people based on personality and lifestyle rather than income or life values. The categories range from young and creative singles to active seniors and include families, couples, and individuals with different priorities, traditions, and economic statuses. The table differs from other classification systems by focusing on personality and societal perceptions rather than financial metrics.
Generations @ College
This document discusses the four generations currently in college - the Silent Generation, Baby Boomers, Generation X, and Millennials. It provides an overview of each generation, including defining years, significant influences during their development, and key characteristics. The Silent Generation valued hard work and respect for authority, while Baby Boomers were driven to success and materialism. Generation Xers were self-reliant and pragmatic, taking a "take the money and run" approach. Millennials are very competent with technology, global and family-oriented, and have high expectations from employers.
generationaldifferenceschart.pdf
The document provides information comparing four generations - Traditionalists, Baby Boomers, Generation X, and Millennials - across various attributes related to work including core values, family experiences, technology use, and views on work-life balance. Traditionalists value loyalty, discipline and respect for authority while Baby Boomers value ambition and personal fulfillment. Generation X prefers work-life balance and informality. Millennials expect flexibility and want meaningful work that allows them to contribute and make an impact.
Adolescence Stage.pptx
Adolescence is the transitional period between childhood and adulthood. It is characterized by rapid physical, cognitive, and social development. During this time, adolescents experience physical changes through puberty and develop stronger cognitive abilities. However, they may struggle with emotional maturity and decision making. Parents aim to guide their children through this stage while adolescents desire more independence. Overall, adolescence involves significant development as children transition to adulthood.
Generational differenceschart
The document provides information about key differences between Traditionalists, Baby Boomers, Generation X, and Millennials. It includes their birth years, current ages, famous representatives, influences during their formative years, core values, attributes, views on family, education, money, work ethic, and technology. Overall, the generations differ in their experiences growing up, core beliefs and priorities, and attitudes towards work, family, authority, and life balance. Traditionalists value loyalty, duty and respect for authority while Millennials prioritize work-life balance, fun and individualism.
Generational Differences Chart Traditionalists Baby Bo.docx
Generational Differences Chart
Traditionalists Baby Boomers Generation X Millennials
Birth Years 1900-1945 1946-1964 1965-1980 (1977-1994)
1981-2000
Current Age 63-86 44-62 28-43 8-27
Famous
People
Bob Dole, Elizabeth Taylor Bill Clinton, Meryl Streep Barak Obama, Jennifer Lopez Ashton Kutcher, Serena Williams
# 80 Million 51 Million 75 Million
Other Names
Veterans, Silent, Moral Authority,
Radio Babies, The Forgotten
Generation
“Me” Generation, Moral Authority Gen X, Xers, The Doer, Post Boomers,
13th Generation
Generation Y, Gen Y, Generation Next,
Echo Boomers, Chief Friendship Officers.
24/7’s
Influencers
WWII, Korean War, Great
Depression, New Deal, Rise on
Corporations, Space Age,
Raised by parents that just
survived the Great Depression.
Experienced hard times while
growing up which were followed
by times of prosperity.
Civil Rights, Vietnam War, Sexual
Revolution, Cold War/Russia,
Space Travel
Highest divorce rate and 2nd
marriages in history.
Post War Babies who grew up to
be radicals of the 70’s and yuppies
of the 80’s.
“The American Dream” was
promised to them as children and
they pursue it. As a result they are
seen as being greedy, materialistic
and ambitious.
Watergate, Energy Crisis, Dual Income
families and single parents, First
Generation of Latchkey Kids, Y2K,
Energy Crisis, Activism, Corp.
Downsizing, End of Cold War, Mom’s
work, Increase divorce rate.
Their perceptions are shaped by
growing up having to take care of
themselves early and watching their
politicians lie and their parents get laid
off.
Came of age when USA was losing its
status as the most powerful and
prosperous nation in the world.
The first generation that will NOT do as
well financially as their parents did.
Digital Media, child focused world, school
shootings, terrorist attacks, AIDS, 9/11
terrorist attacks.
Typically grew up as children of divorce
They hope to be the next great generation
& to turn around all the “wrong” they
see in the world today.
They grew up more sheltered than any
other generation as parents strived to
protect them from the evils of the
world.
Came of age in a period of economic
expansion.
Kept busy as kids
First generation of children with
schedules.
Traditionalists Baby Boomers Generation X Millennials
Core Values
Adhere to rules
Conformers/Conformity
Contributing to the Collective
good is important
Dedication/Sacrifice
Delayed Reward
Discipline
Don’t question authority
Duty before pleasure
Family Focus
“Giving Back” is important
Hard Work
Law and Order
Loyalty
Patriotism
Patience
Respect for authority
Responsibility
Savers
Stabilizing
Trust in Government
Anti war
Anti government
Anything is p ...
Child and adolescent learner
This document discusses the situation of Filipino children and young persons. It notes that drug use, drinking, and smoking have declined among youth aged 15-24 based on survey findings. However, HIV cases among youth remain a concern. The document also discusses that Filipino youth rank lowest internationally in areas of citizen participation and economic opportunity based on a global youth well-being index. It concludes by stating the number of children and youth considered at-risk in the Philippines.
Shaping Interpretations of Reality
The document discusses several cultural value dimensions that shape perceptions of reality. It defines perception and how culture influences it. Beliefs form the basis of values, which then inform attitudes and behaviors. The dominant U.S. cultural patterns discussed are individualism, equal opportunity, science/technology, work/play identity, and competitive nature. Hofstede's cultural value dimensions of individualism/collectivism, uncertainty avoidance, power distance, and masculinity/femininity are also summarized. Finally, the concepts of high-context vs low-context communication and the importance of "face" in collectivist cultures are briefly covered.
4.9 familysocialclasslifecycle and psychographic.pptx
This document discusses family life cycle and psychographic segmentation for marketing purposes. It defines the family and different types of families like nuclear, joint, blended, and single-parent. It describes the eight roles in family decision making and how decisions are made. The family life cycle has 5 stages from bachelorhood to dissolution. Psychographic segmentation looks at lifestyle, personality, and social class. Lifestyle is influenced by activities, interests, and opinions. Personality and self-concept influence brand perceptions and product choices. Social class segmentation ranges from upper-upper class to lower-lower class.
Chapter 5 PowerPoint
This chapter discusses how culture shapes perceptions of reality through values and beliefs. It defines perception as how people make sense of their world, which is influenced by the symbols and ideas learned from their culture. Cultural values then arise from shared beliefs about what is considered true, right, or good. The chapter outlines several theories about cultural value dimensions, such as individualism versus collectivism, uncertainty avoidance, and concepts of time and human nature. It also discusses how communication styles can vary between high- and low-context cultures.
Victims of Virtue
The document contrasts traditional Victorian values with modern values, noting how people of tradition are often marginalized. Victorian values included a strict moral code, Christian beliefs, hard work, and loyalty, while modern values emphasize appearance, wealth, borrowing, and distrust. This decay of values has led to a society where families, children, and the elderly are disrespected, and virtue is not respected. However, the document argues that being virtuous through respect, understanding and diversity actually improves society's health, trust, and productivity.
Multicultural marketing strategy by michael
1. The document discusses a marketing strategy for reaching the Asian segment in the US. It notes that multicultural markets like Hispanics, African Americans, and Asians now make up one-third of the US population and have a total purchasing power of $10.7 trillion.
2. Multicultural marketing involves segmenting the market based on demographics, ethnicity, and lifestyle changes. It requires understanding target segments culturally and communicating through their preferred languages and channels.
3. The strategy outlines assessing cultural dimensions like power distance, individualism vs collectivism, and uncertainty avoidance to better understand Asian target segments. It also provides implications for marketing communication based on these cultural traits.
Mary Racelis Ateneo de Manila University Presentation
The document discusses focus group discussions with adolescents in Baseco, an urban slum in Manila. It finds that adolescent girls have greater determination to remain in school than boys. While family and education are highly valued, poverty forces many youth to work or drop out of school. Living conditions and opportunities vary between the newer "Village" areas and older, more deteriorated "Squatter" areas of Baseco.
Value,Attitude & Life Styles
The document discusses the VALS framework for segmenting consumers based on their motivation and resources. The framework divides consumers into eight segments: Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers, and Survivors/Strugglers. Each segment is defined based on their primary motivation (ideals, achievement, or self-expression) and level of resources and innovation. Examples of typical purchases are provided for each segment. The VALS framework aims to understand how consumers' psychology influences their behavior in the marketplace.
Workforce millennials
This document discusses generational differences in the workforce and how they impact business. It outlines the key characteristics and values of four generations currently or recently in the workforce: Veterans, Baby Boomers, Generation X, and Millennials. Each generation reacted differently to the economic, social, and political conditions they grew up with. The document also provides suggestions on how to market to each generation based on their values and experiences.
G & D Ch. 10
The document discusses various aspects of socioemotional development in adolescence. It covers identity formation, the importance of self-concept and self-esteem. It also discusses relationships with peers and changing family dynamics, noting the generation gap but also the deep love and respect most adolescents have for parents. The document also touches on issues like depression, delinquency, suicide and leading causes of death among adolescents.
1 power, violence, and allies
The document discusses power dynamics and economic inequality in society. It examines who holds power based on attributes like age, gender, race, and education. It introduces the concept of an "economy pyramid" where those at the top have high-paying jobs and safe neighborhoods, while those at the bottom struggle to survive. Women face discrimination in opportunities and wages. However, women also form support networks to help each other with needs like childcare, money, and information. The document asks about experiences women in the reader's life have had with economic challenges and ways communities have tried to address inequality.
Similar to Audience classifictaions (20)
Diana Nunez RamosBaby BoomersGeneration XGeneration YMill
Diana Nunez RamosBaby BoomersGeneration XGeneration YMill
Lifestyle segment summaries (january 2016) read only
Lifestyle segment summaries (january 2016) read only
Generational Differences Chart Traditionalists Baby Bo.docx
Generational Differences Chart Traditionalists Baby Bo.docx
4.9 familysocialclasslifecycle and psychographic.pptx
4.9 familysocialclasslifecycle and psychographic.pptx
Mary Racelis Ateneo de Manila University Presentation
Mary Racelis Ateneo de Manila University Presentation
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3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
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The document describes several systems for categorizing consumers:
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- Their socio-economic class system ranks people from A to E based on income and occupation.
- Life Matrix segments audiences based on lifestyle and values rather than demographic factors.
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Audience classifictaions
- 1. Young and Rubicam’s 4 Consumers Mainstreamers Make up 40% of the population. They like security and belonging to a group. Aspirers Want status and the esteem of others. Like status symbols, designer labels etc. live off credit and cash. Succeeders People who already have status and control. Reformers Define themselves through their self- esteem and self-fulfillment. Ant- materialistic, socially aware and tolerant
- 2. life matrix Tribe wired Digital , free spirited, creative young single Fun/ Atics Aspirational, fun-seeking, active young people Dynamic docs Hard driving, high-involvement couples Priority parents Family values, activities, media strongly dominate Home soldiers Home-centric, family-orientated, materially ambitions Renaissance women Active, caring, affluent, influential mums Rugged traditionalists Traditional male values, love of outdoors Struggling singles High aspirations, low economics status Settled elders Devout, older, sedentary lifestyles Free birds Vital, active, altruistic