This document describes 10 different lifestyle categories or "life matrices" that classify people based on how they live, their interests, hobbies, personalities, and traditions. The categories include Digital, free spirited, creative young singles; Aspirational, fun-seeking, active people; Hard driving, high involvement couples; Family values, family orientated, materially ambitious families; Home-centric, family orientated, materially ambitious homebodies; Active, caring, affluent, influential mothers; Traditional male values, outdoor loving individuals; High aspiring but low economic status singles; Devout, older, sedentary lifestyle seniors; and Vital, active, altruistic elderly.

1. Life Matrix
Tribe wired: Digital, free spirited, creative, young singles
Fun antics: Aspirational, fun-seeking, active people
Dynamic duos: Hard driving, high involvement couples
Priority parents: family values, family orientated, materially
ambitious
Home soldiers: Home-centric, family orientated, materially
ambitious
Renaissance women: Active, caring, affluent, influential mums
Rugged traditionalists: Traditional male values, love outdoors
Struggling singles: High aspirations, low economic status
Settled elders: Devout, older, sedentary lifestyles
Free birds: Vital, active, altruistic seniors
This table is better because it’s classifying people on how they live,
their interests, hobbies and their personalities and traditions.