Marketing vs. Advertising vs. PR compared

1. Marketing vs. Advertising vs. PR
By Zaneta Johnson

2. Marketing

3. Marketing
• Is a form of communication
between you and your
customers with the goal of
selling your product or
service to them
• Coca cola built a story of
marketing behind their share
a drink campaign

5. Advertising
“Attention you pay for”

6. Advertising
• The activity or profession of
producing advertisements
for commercial products or
services.
• Gatorade has a few
advertisements that catch
the eye of buyers. Their
creative artwork is worth
paying got display.

8. Public Relation
“Attention you pray for”

9. Public Relation
• The activity or job of
providing information about
a particular person or
organization to the public so
that people will regard that
person or organization in a
favorable way
• L’Oreal is a great example
because they have show all
of their PR campaigns on
their main site as shareable
content.

11. The End!
All three of these methodologies
work together to build a companies
brand. They work together and
build off of each other in the End.