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- 1. Public Relations and Marketing Copyright © Allyn & Bacon 2006 Advertising • Public Relations • Sales Promotion • Direct Marketing • Personal Selling • Marketing
- 16. Advertising • Public Relations • Sales Promotion • Direct Marketing • Personal Selling • Marketing The Edsel Copyright © Allyn & Bacon 2006 Created in 1957 by Ford Considered to be the most heavily promoted consumer product in history. Considered to be the biggest advertising flop in industry Expected to sell 200,000 in the first year. Instead it only sold 109,000 and two years later, the car was off the market.
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