Guerilla Marketing


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  • Script: One portion of marketing that I found to be really interesting and fun was a marketing strategy and technique called Guerilla Marketing.
  • Here is an example of a campaign done by Mr. Clean company.
  • And here is a funny one for a supplement that enhances memory.
  • And another one for Pond’s Anti Bacterial Facial scrub
  • Here is a campaign to help raise awareness for child labor. This is not a real child, but simply a vinyl sticker.
  • Guerilla marketing is proven to be a very effective strategy. When done properly, companies will gain a lot of attention and exposure and in return more business. Here are just a few more examples of guerilla marketing.
  • Guerilla Marketing

    1. 1. Guerilla Marketing<br />A cool strategy to marketing<br />
    2. 2. What is Guerilla Marketing?<br />Guerilla marketing is unconventional marketing techniques for achieving maximum results from minimal resources or budgets.<br />Fairly new.<br />Cool.<br />Fun.<br />
    3. 3. The History of Guerilla Marketing<br />Started showing up in the 1970’s<br />Advertisers noticed that their advertising was getting less effective.<br />In 1984 Jay Conrad’s book “Guerilla Marketing” spoke about the secrets of subtle marketing.<br />
    4. 4. Why Guerilla Marketing?<br />The attraction of guerilla marketing is that it’s not educational or preachy.<br />The more creative the campaign is, the more attention it gets.<br />Guerilla marketing was made to make consumers think outside the box.<br />
    5. 5. Exhibit A<br />
    6. 6. Exhibit B<br />
    7. 7. Exhibit C<br />
    8. 8. Why Guerilla Marketing?<br />With guerilla marketing, no ad or campaign is the same as another.<br />Although guerilla marketing can be risky (may offend people or some people may not get it), it is cheap and worth the try in most cases.<br />
    9. 9. Bad Guerilla… <br />For example: In Manhattan (2002) Microsoft decided to try guerilla marketing.<br />They put thousands of butterfly stickers around the city.<br />New Yorkers hated it.<br />City officials ordered them to remove all the stickers and issued a $50 fine.<br />This is an example of guerilla marketing gone bad.<br />
    10. 10. Microsoft’s Butterfly Mishap<br />Notice the butterflies on the window.<br />
    11. 11. Good Guerilla…<br />An example of guerilla marketing gone right is when Nissan were promoting the keyless push button ignition systems.<br />20,000 sets of “lost” keys.<br />When found a tag was attached that said “If found, please do not return.” <br />The idea of it was that the Nissan cars did not need actual keys since they had keyless push ignition systems.<br />Created a large buzz for Nissan.<br />
    12. 12. Nissan & Keys<br />The tag reads: “If found, please do not return. My next generation Nissan Altima has Intelligent Key with Push Button Ignition and I will no longer need these.”<br />
    13. 13. Guerilla Marketing For Social Causes<br />This type of guerilla marketing is not to attract customers to companies but simply to raise awareness for controversial issues. <br />The most infamous guerilla marketing for social causes is done to try to get people to see what tobacco use does to them.<br />Many commercials have been shown about this.<br />
    14. 14. Guerilla Marketing For Social Causes Example:<br />
    15. 15. Guerilla Marketing For Social Cause Ex 2.<br />“You can’t ignore child labor” (Not a real child, but a vinyl sticker) <br />
    16. 16. Other Cool Examples<br />
    17. 17. Works Cited<br /><br /><br /><br /><br /><br /><br /><br /><br />