Are You Selling Products or Building Brands?
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How to bridge the gap between talking at and connecting with consumers by making sales today and building your brand for tomorrow.
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Are You Selling Products or Building Brands?
- 1. DO YOU SELL PRODUCT OR BUILD BRANDS? How to bridge the gap between communicating and connecting with consumers. CHANNELINSTINCTS.COM
- 2. SELLING PRODUCTS All too commonly, this is how companies market themselves… • Provide information • Talk features and benefits • Promote yourself • Desire mass appeal • Grow market share CHANNELINSTINCTS.COM
- 3. THERE’S A BETTER WAY But those companies that connect with us, and move us emotionally, are the brands we return to again and again… CHANNELINSTINCTS.COM
- 4. BUILDING BRANDS • Differentiate from competition • Communicate an “inherent drama” • Create relationships with others • Focus on key audience segments • Earn share of heart and mind CHANNELINSTINCTS.COM
- 5. MOVE TO BUILDING BRANDS Differentiate from competition Communicate an “inherent drama” Create relationships with others Focus on key audience segments Earn share of heart and mind Provide information Talk features and benefits Promote yourself Desire mass appeal Grow market share CHANNELINSTINCTS.COM
- 6. 6 CHANNELINSTICTS [ Accelerating your path between ideas & actions ] CHANNELINSTINCTS.COM Greg Bonsib is a marketing expert and consultant who has worked with sales teams and customers such as Newell Rubbermaid, Owens Corning, Zeinth Products, SentrySafe and others to launch new products and programs. He can be reached at greg@channelinstincts.com.