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Transmedia london v2

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Presentation to the London Transmedia Festival.

Presentation to the London Transmedia Festival.

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Transcript

  • 1. New Opportunities for Storytellers (Making More Than TV Shows) London Transmedia Festival, October 2012 Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten
  • 2. ConducttrPervasive Entertainment Platform Conducttr brings your stories to life.
  • 3. Engage across all platformsCreate personalized,connectedexperiences .. Online… Mobile… Social… Live Events… Merchandise…
  • 4. • Think ExperientialThink experientially
  • 5. “Interactivity” is the norm http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/
  • 6. Abundance of content http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-of-video-per-minute/
  • 7. Even more content…Movies (US Theatrical) 600 Units released in 2011iOS apps (App Store) 300,000
  • 8. Write for engagement
  • 9. ByoLogyc
  • 10. Mask of the Red Deathwww.psychophol.com
  • 11. Lowlifes 2.0
  • 12. Sales vs Social Media (Lowlifes) NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.
  • 13. Sales vs Social Media (Lowlifes) Tipping point
  • 14. “Big on Facebook/Twitter/LinkedIn”
  • 15. In Real Life Shooter
  • 16. Patient 0
  • 17. Patient 0http://www.pozible.comhttp://irlshooter.com/
  • 18. Future Storyworlds
  • 19. The End Conducttr Pervasive Entertainment Platform Robert Pratten robert@tstoryteller.com @robpratten USA: +1 415 287 4150 Europe: +44 207 193 4567

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