Transmedia london v2

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Presentation to the London Transmedia Festival.

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Transmedia london v2

  1. 1. New Opportunities for Storytellers (Making More Than TV Shows) London Transmedia Festival, October 2012 Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten
  2. 2. ConducttrPervasive Entertainment Platform Conducttr brings your stories to life.
  3. 3. Engage across all platformsCreate personalized,connectedexperiences .. Online… Mobile… Social… Live Events… Merchandise…
  4. 4. • Think ExperientialThink experientially
  5. 5. “Interactivity” is the norm http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/
  6. 6. Abundance of content http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-of-video-per-minute/
  7. 7. Even more content…Movies (US Theatrical) 600 Units released in 2011iOS apps (App Store) 300,000
  8. 8. Write for engagement
  9. 9. ByoLogyc
  10. 10. Mask of the Red Deathwww.psychophol.com
  11. 11. Lowlifes 2.0
  12. 12. Sales vs Social Media (Lowlifes) NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.
  13. 13. Sales vs Social Media (Lowlifes) Tipping point
  14. 14. “Big on Facebook/Twitter/LinkedIn”
  15. 15. In Real Life Shooter
  16. 16. Patient 0
  17. 17. Patient 0http://www.pozible.comhttp://irlshooter.com/
  18. 18. Future Storyworlds
  19. 19. The End Conducttr Pervasive Entertainment Platform Robert Pratten robert@tstoryteller.com @robpratten USA: +1 415 287 4150 Europe: +44 207 193 4567
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