New Opportunities for Storytellers    (Making More Than TV Shows)     London Transmedia Festival, October 2012            ...
ConducttrPervasive Entertainment Platform                                   Conducttr brings your stories to life.
Engage across all platformsCreate personalized,connectedexperiences      .. Online… Mobile… Social… Live Events… Merchandi...
• Think ExperientialThink experientially
“Interactivity” is the norm          http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infog...
Abundance of content       http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-o...
Even more content…Movies (US Theatrical) 600                               Units released in 2011iOS apps (App Store)     ...
Write for engagement
ByoLogyc
Mask of the  Red Deathwww.psychophol.com
Lowlifes 2.0
Sales vs Social Media (Lowlifes) NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sol...
Sales vs Social Media (Lowlifes)          Tipping point
“Big on Facebook/Twitter/LinkedIn”
In Real Life Shooter
Patient 0
Patient 0http://www.pozible.comhttp://irlshooter.com/
Future Storyworlds
The End              Conducttr           Pervasive Entertainment Platform          Robert Pratten           robert@tstoryt...
Transmedia london v2
Transmedia london v2
Upcoming SlideShare
Loading in...5
×

Transmedia london v2

854

Published on

Presentation to the London Transmedia Festival.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
854
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transmedia london v2

  1. 1. New Opportunities for Storytellers (Making More Than TV Shows) London Transmedia Festival, October 2012 Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten
  2. 2. ConducttrPervasive Entertainment Platform Conducttr brings your stories to life.
  3. 3. Engage across all platformsCreate personalized,connectedexperiences .. Online… Mobile… Social… Live Events… Merchandise…
  4. 4. • Think ExperientialThink experientially
  5. 5. “Interactivity” is the norm http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/
  6. 6. Abundance of content http://www.forbes.com/sites/anthonykosner/2012/05/21/youtube-turns-seven-now-uploads-72-hours-of-video-per-minute/
  7. 7. Even more content…Movies (US Theatrical) 600 Units released in 2011iOS apps (App Store) 300,000
  8. 8. Write for engagement
  9. 9. ByoLogyc
  10. 10. Mask of the Red Deathwww.psychophol.com
  11. 11. Lowlifes 2.0
  12. 12. Sales vs Social Media (Lowlifes) NB: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.
  13. 13. Sales vs Social Media (Lowlifes) Tipping point
  14. 14. “Big on Facebook/Twitter/LinkedIn”
  15. 15. In Real Life Shooter
  16. 16. Patient 0
  17. 17. Patient 0http://www.pozible.comhttp://irlshooter.com/
  18. 18. Future Storyworlds
  19. 19. The End Conducttr Pervasive Entertainment Platform Robert Pratten robert@tstoryteller.com @robpratten USA: +1 415 287 4150 Europe: +44 207 193 4567
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×