Web and Mobile Concepts
Social Media and Marketing e-Learning
Who is a journalist? In what media? What is sales?
What is marketing?
Who is the marketer?
Will old corporate structures last?
Who is responsible? ? What’s work?
Does a good product sell itself? Who’s allowed to speak?
The process of product
IPR? Where’s the client?
Where do new Who’s the customer?
ideas come from? dead?
Social Media raises guestions
You won’t learn social media
just by listening.
Test it out yourself.
re a re o
t ju st o
Wikis, Social bookmarking,
social news, opinion site Multimedia
Photo/video sharing, Livecast,
What’s Reviews and
blogs, microblogs, social Social Media? Opinions
networking, events Product/bisness reviews,
Information aggregators Media/Entertainment platforms,
Virtual worlds, Game sharing
Wikipedia ‘Social media’
Average user has 130 friends More than one million developers and
entrepreneurs from more than 180
350 million active users pr e
re More than 250 applications
book have more than one million
ac e monthly active users
There are more than 65 More than 60 million Facebook
million active users currently users engage with Facebook
accessing Facebook through Connect on external websites
their mobile devices. every month
Communication tools that
reach to the same level with our
Everyone is a consumer,
Everyone can produce
A Paradigm Shift
Social Web enhances social life instead of replacing it
d af ter
Why should you be somewhere your customers aren’t?
Shattered target groups
All real life interests are represented in the web
Price for a newspaper front page advertisement:
49 588€ + VAT
Is it smart to invest this much in one place?
Current web is always on-going “Letters to the Editor”