Transmedia for Filmmakers

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Presentation I made to filmmakers at CineMart during Rotterdam International Film Festival.
More at http://tstoryteller.com

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Transmedia for Filmmakers

  1. 1. Why Filmmakers should explore Transmedia Storytelling: Cash, Career & Creativity Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten robert@tstoryteller.com +44 7802 805 294
  2. 2. The next 20 minutes…• About me• Definitions• Benefits• Approach• Example
  3. 3. Robert PrattenCEO & Founder, Transmedia Storyteller Ltd
  4. 4. transmedia production tool to deliver personalized,cross-platform experiences that drive conversation and engagement. Its cheaper, faster, scalable & manageable and theres no coding.
  5. 5. What is transmedia storytelling? Telling A Story over Multiple media
  6. 6. Aim: Whole is greater than sum ofparts Movie Game Book Media Franchise Whole is less than the sum of the parts: dissatisfying conclusion to consuming all media Movie Game Book Transmedia Whole is more satisfying than the sum of the parts: euphoria of collecting and connecting the pieces
  7. 7. What is transmedia storytelling? Telling A Story over multiple media platforms With participation of the audience 7
  8. 8. Transmedia storytelling Narrative Gaming Rewards Levels Collaboration CompetitionCharactersPlotEventsThings Social(ising) Participation, Conversation
  9. 9. Rethinking entertainment
  10. 10. Transmedia storytellingis a way to attract and retain audiences.
  11. 11. The monolithic feature film
  12. 12. Project as a portfolio of ideas• Content – Feature film – Books/comics – Blogs – Merchandise – Trailer – Social media – Mobile app – Soundtrack• Funding – Pre-sales – Crowdfunding – Private investment –Taxpayer money
  13. 13. Money Later Social media Feature film Comic book Issue 1 Issue 2,3..Attention AttentionNow Later Pre-sales? Crowdfunding Investment Sales Grant Money Now
  14. 14. Transmedia business model
  15. 15. Seth Godin“The Internet has freed us all from the tyranny of being picked”
  16. 16. Christian Viel, Indie filmmaker
  17. 17. Canadian Superheros
  18. 18. Figurines
  19. 19. Meet-ups & Events
  20. 20. Shared Story World http://worldofdepleted.com/
  21. 21. Connect with story
  22. 22. The End Robert Pratten robert@tstoryteller.com @robpratten UK: +44 207 193 4567 USA: +1 415 287 4150

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