The Move Report is a monthly report where you will find 10 trending topics of marketing and advertising industry worldwide.

2. MONTHLY
MOVE
REPORTTen Topics Moving Ideas
September 2016

3. THE LOVIE AWARDS
Cheil Worldwide Tops Lovie Awards
Winners.
Cheil Germany was named Lovie Agency
of the Year and also won two Golds, one
Silver and three People’s Lovie Awards.
Its VR campaigns for Samsung
#BeFearless  http://bit.ly/1Yb5QLI
And The Future  http://bit.ly/2e3rNyT
were awarded.
And Cheil London picked up two Golds
and two People’s Lovies for its
Re:Shakespeare collaboration with
Samsung and the Royal Shakespeare
Company  http://bit.ly/2dfVSrf
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To
Play
1CHEIL
WW
MOVE

4. 2SOCIAL
MEDIA
MOVE
FACEBOOK AT WORK
Facebook will launch the new
collaborative and professional
platform “Facebook at work”.
They have been working on it
around two years and have 450
companies already on board.
The first stage will be a free trial for
companies of any size and then it
will have a cost.
Learn more:
http://bit.ly/1PisTAN

5. SPECTACLES
Snap Inc. creators of the popular
social media app Snapchat, has
launched the first video recording
sunglasses called “Spectacles”.
The glasses can record circular video
in 10-second bursts and plays full-
screen on any device in any
orientation. This video is uploaded
automatically to Snapchat via
Bluetooth or Wi-Fi.
The specs will be available on a
limited basis in the U.S. and will cost
$130.
Learn more: http://bit.ly/2dI2gLs
Click to Play
3SOCIAL
MEDIA
MOVE

6. GOOGLE ALLO
Google launch a new messaging app
“Google Allo” for IOS and Android
this month.
The app combines the best of
Google's predictive and search
superpowers along with an all-new
personal assistant feature, which
surfaces answers to questions and
makes suggestions directly within
your chat window. Allo can also
intelligently suggest responses to
text and photo messages through a
feature called Smart Reply.
It seems very promising!
Learn More: http://bit.ly/2cDBXC0
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4SOCIAL
MEDIA
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7. TRENDS FOR DIGITAL
TRANSFORMATION IN 2017
a.Adaptability is more vital to success than
ever.
b.Growing importance of the user experience.
c.Innovation must happen rapidly.
d.Embrace the remote workforce.
e.The advent of augmented reality (AR) and
virtual reality (VR).
f.Application program interfaces (API).
g.Big data and analytics.
h.Digital transformation is driven by the
Internet of Things.
i.Smart machines and artificial intelligence (AI)
are taking off in a big way.
j.Destroying silos.
Learn more: http://bit.ly/2du0vjx
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52017
TRENDS
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8. PLATZI
Platzi is an online learning startup
created in Colombia and supported by
YC, the world's most powerful start-up
incubator, investor of Airbnb, Dropbox
and Reddit. The difference with other
platforms are real time free classes
focus on programming, design and
marketing taught by industry experts
and leaders. Platzi has 280,000
registered users, with a completion rate
of their courses of 70% (the industry
standard is between 10 – 20%) and is
recognized as one of the most
successful startup in Latam.
Start Learning: http://bit.ly/2d6Y1Yw
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To
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6START
UPS
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9. POKÉMON GO
One of the most compelling stories
of recent months has been Pokémon
Go, an augmented reality game for
mobile phones that has become a
global phenomenon.
Ipsos Connect defined the game as
an exceptional example of where
great creative, strong “brand
purpose” and human aspirations
come together and looks back on
the experience, and pulls out some
thoughts on what we can all learn
from its success.
Learn it here: http://bit.ly/2dT0lFb
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7VIRTUAL
REALITY
MOVE

10. GO PLACES
Heineken returns with another
memorable recruitment campaign
through a virtual experience based
on the Enneagram model, that gives
you a personal profile which must be
sent along with your resume when
you applying on Heineken's LinkedIn
page.
The experience vary according the
country and the story behind has
been based by the real adventures of
Heineken employees.
Learn more: http://bit.ly/2d0SYY8
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To
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8TOP
ADS
MOVE
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11. EMOTIONAL CAMPAIGN
AGAINST LONELINESS
This is a short film by the Society of
St. Vincent de Paul and the agency
CLM BBDO that appeals to volunteer
to continue the fight against
loneliness, scourge of our hyper-
connected society.
“With the development of
technology, robotics and social
networks, we could believe that the
population has never been
connected, and so that loneliness
would be to store in the history
books...” This the issue that The SSVP
Invites to reflect with this campaign.
9TOP
ADS
MOVE
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12. CREATIVITY TOP
This is the top 20 of the most
viewed campaigns at Creativity
Online during September.
Enjoy!
http://bit.ly/1eDvFgv
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To
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10TOP
ADS
MOVE

13. MONTHLY
MOVE
REPORTTen Topics Moving Ideas
September 2016
ana.cuenca@cheil.com