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Consumerization: Why it works and how to embrace it!
Pavan Tapadia!
Director of Product, Yammer!               @yammer !#yamjam12!
                                           !
Harry F. Harlow




Source: Experiment by Harry F Harlow taken from Drive by Daniel H. Pink!


@yammer !#yamjam12!
Harlow’s Puzzle




Source: Experiment by Harry F Harlow taken from Drive by Daniel H. Pink!


@yammer !#yamjam12!
Harlow’s Puzzle




Source: Experiment by Harry F Harlow taken from Drive by Daniel H. Pink!


@yammer !#yamjam12!
Intrinsic Motivation!
                               vs.!
                      Extrinsic Motivation!

     There’s a mismatch between what science
          knows and what business does!
                            Author Daniel H. Pink!



@yammer !#yamjam12!
What drives employees?


                            Mastery!


                Autonomy!                 Purpose!


                             Intrinsic
                            Motivation!




@yammer !#yamjam12!
Agenda



             The power of intrinsic motivation!


             Consumerization beyond BYOD!

             Managing consumerization with
             Yammer!


@yammer !#yamjam12!
Consumerization beyond BYOD


             Why create a technology environment that will just
             drive to average [business] performance? !
             !
             To empower employees to do it their way is a
             huge deal. It's an inevitable reality. As I see it, there's
             a bigger risk associated with not doing that.!


               Mark Dijani, !
               CIO!




Source: Computerworld http://www.computerworld.com/s/article/9226415/The_Upside_of_Shadow_IT!


@yammer !#yamjam12!
Consumerization beyond BYOD




Source: Dilbert!


@yammer !#yamjam12!
Consumerization and Software




@yammer !#yamjam12!
Consumerization and Process




Source: Computerworld http://www.computerworld.com/s/article/9226415/The_Upside_of_Shadow_IT!


@yammer !#yamjam12!
Consumerization and Innovation




Source: Computerworld http://www.computerworld.in/feature/how-consumerization-gives-business-edge-22302012!


@yammer !#yamjam12!
Consumerization and Management




Source: Wall Street Journal http://online.wsj.com/article/SB10001424052702303379204577474953586383604.html!


@yammer !#yamjam12!
Jim Lundy!
                 Chief Executive Officer!
                   Aragon Research!



@yammer !#yamjam12!
Agenda



             The power of intrinsic motivation!


             Consumerization beyond BYOD!

             Managing consumerization with
             Yammer!


@yammer !#yamjam12!
Consumerization is not without issues


                      IT!          Users!

                     !                !
                 Visibility!      Discovery!
                     !                !
               Security and !   Disconnected!
                 Control!        Experience!




@yammer !#yamjam12!
Manage consumerization with Yammer




    Sales!            Product !
                            !     Marketing!   Support!   IT!




@yammer !#yamjam12!
Consumerization issues


                      IT!          Users!

                     !                !
                 Visibility!      Discovery!
                     !                !
               Security and !   Disconnected!
                 Control!        Experience!




@yammer !#yamjam12!
Enable consumerization with visibility & control
                                    Promote desired
                                        apps!




                                           See which apps your
                                            company is using!
                  Control access!




@yammer !#yamjam12!
Consumerization issues


                      IT!          Users!

                     !                !
                 Visibility!      Discovery!
                     !                !
               Security and !   Disconnected!
                 Control!        Experience!




@yammer !#yamjam12!
Discover relevant activity & data


                                    Universal search!




                      Third-party activity stories!




@yammer !#yamjam12!
Discover the apps you need
                             Find recommended
                                    apps!




                                     Find popular apps!




@yammer !#yamjam12!
Consumerization issues


                      IT!          Users!

                     !                !
                 Visibility!      Discovery!
                     !                !
               Security and !   Disconnected!
                 Control!        Experience!




@yammer !#yamjam12!
Manage identity across systems




@yammer !#yamjam12!
Connect across your enterprise apps



                                           Follow and Like!




                        Embed conversations!




@yammer !#yamjam12!
Connect across your enterprise apps




@yammer !#yamjam12!
Manage consumerization with Yammer


                      IT!          Users!

                     !                !
                 Visibility!      Discovery!
                     !                !
               Security and !   Disconnected!
                 Control!        Experience!




@yammer !#yamjam12!
Consumerization driving performance




@yammer !#yamjam12!
Questions?!




@yammer !#yamjam12!
Consumerization: Why It Works and How to Embrace It

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Consumerization: Why It Works and How to Embrace It