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Consumerization: Why It Works and How to Embrace It
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Consumerization: Why It Works and How to Embrace It

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Consumerization is blurring the lines between corporate and consumer technology and Yammer can help your company embrace this growing trend. …

Consumerization is blurring the lines between corporate and consumer technology and Yammer can help your company embrace this growing trend.

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  • 1. Consumerization: Why it works and how to embrace it!Pavan Tapadia!Director of Product, Yammer! @yammer !#yamjam12! !
  • 2. Harry F. HarlowSource: Experiment by Harry F Harlow taken from Drive by Daniel H. Pink!@yammer !#yamjam12!
  • 3. Harlow’s PuzzleSource: Experiment by Harry F Harlow taken from Drive by Daniel H. Pink!@yammer !#yamjam12!
  • 4. Harlow’s PuzzleSource: Experiment by Harry F Harlow taken from Drive by Daniel H. Pink!@yammer !#yamjam12!
  • 5. Intrinsic Motivation! vs.! Extrinsic Motivation! There’s a mismatch between what science knows and what business does! Author Daniel H. Pink!@yammer !#yamjam12!
  • 6. What drives employees? Mastery! Autonomy! Purpose! Intrinsic Motivation!@yammer !#yamjam12!
  • 7. Agenda The power of intrinsic motivation! Consumerization beyond BYOD! Managing consumerization with Yammer!@yammer !#yamjam12!
  • 8. Consumerization beyond BYOD Why create a technology environment that will just drive to average [business] performance? ! ! To empower employees to do it their way is a huge deal. Its an inevitable reality. As I see it, theres a bigger risk associated with not doing that.! Mark Dijani, ! CIO!Source: Computerworld http://www.computerworld.com/s/article/9226415/The_Upside_of_Shadow_IT!@yammer !#yamjam12!
  • 9. Consumerization beyond BYODSource: Dilbert!@yammer !#yamjam12!
  • 10. Consumerization and Software@yammer !#yamjam12!
  • 11. Consumerization and ProcessSource: Computerworld http://www.computerworld.com/s/article/9226415/The_Upside_of_Shadow_IT!@yammer !#yamjam12!
  • 12. Consumerization and InnovationSource: Computerworld http://www.computerworld.in/feature/how-consumerization-gives-business-edge-22302012!@yammer !#yamjam12!
  • 13. Consumerization and ManagementSource: Wall Street Journal http://online.wsj.com/article/SB10001424052702303379204577474953586383604.html!@yammer !#yamjam12!
  • 14. Jim Lundy! Chief Executive Officer! Aragon Research!@yammer !#yamjam12!
  • 15. Agenda The power of intrinsic motivation! Consumerization beyond BYOD! Managing consumerization with Yammer!@yammer !#yamjam12!
  • 16. Consumerization is not without issues IT! Users! ! ! Visibility! Discovery! ! ! Security and ! Disconnected! Control! Experience!@yammer !#yamjam12!
  • 17. Manage consumerization with Yammer Sales! Product ! ! Marketing! Support! IT!@yammer !#yamjam12!
  • 18. Consumerization issues IT! Users! ! ! Visibility! Discovery! ! ! Security and ! Disconnected! Control! Experience!@yammer !#yamjam12!
  • 19. Enable consumerization with visibility & control Promote desired apps! See which apps your company is using! Control access!@yammer !#yamjam12!
  • 20. Consumerization issues IT! Users! ! ! Visibility! Discovery! ! ! Security and ! Disconnected! Control! Experience!@yammer !#yamjam12!
  • 21. Discover relevant activity & data Universal search! Third-party activity stories!@yammer !#yamjam12!
  • 22. Discover the apps you need Find recommended apps! Find popular apps!@yammer !#yamjam12!
  • 23. Consumerization issues IT! Users! ! ! Visibility! Discovery! ! ! Security and ! Disconnected! Control! Experience!@yammer !#yamjam12!
  • 24. Manage identity across systems@yammer !#yamjam12!
  • 25. Connect across your enterprise apps Follow and Like! Embed conversations!@yammer !#yamjam12!
  • 26. Connect across your enterprise apps@yammer !#yamjam12!
  • 27. Manage consumerization with Yammer IT! Users! ! ! Visibility! Discovery! ! ! Security and ! Disconnected! Control! Experience!@yammer !#yamjam12!
  • 28. Consumerization driving performance@yammer !#yamjam12!
  • 29. Questions?!@yammer !#yamjam12!

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