0
21

Random Stats and Facts

about

Google Adwords
At least

95%
of Google’s total revenue
comes from advertising
Google rakes in

33%
of all online ad revenue

(38.6 billion out of
117.6 billion)
The average click-through-rate for
a Google ad is

3.16%
An ad in the

first search position
has an average click-through-rate
of more than

7%
Number of businesses advertising on
the Google Search Network:

Over 1.2 million
Number of sites that are part of the
Google Ad Display Network:

Over 1 million
YouTube (part of the Google Ad
Display Network) has a monthly
viewership equivalent to roughly

10 Super Bowl
audiences
A YouTube homepage Ad costs,
on
average,

$400,000
There are at least

300,000
mobile apps currently serving
Google Mobile Ads
Mobile phone listings work:

70%
of mobile searchers call a
business directly from
Google Search
33%
of all Google search clicks are
generated through mobile
Spending on PPC ads rose

12% year-on-year
in the fourth quarter of 2013
The click-through-rates on Google
Adwords jumped

25%
in Q4 2013 vs. Q4 2012
Between December 2012 and
December 2013, there was a

27% Increase
in total Adwords spend
In 2014,

72%
of Google AdWords marketers
plan to increase their PPC
budgets
Online marketing, including
PPC ads, is

54% successful
at generating leads
Local TV advertising (on the other
hand), is

1% successful
at generating leads
Businesses make an average of

$2

in revenue

for every

$1

they spend

on AdWords.
If there is no right-hand column,

45.5%
of people can’t tell the difference
between organic and paid
search results.
“Insurance”
Is the most expensive AdWords
keyword. It costs, on average,

$54.91
Per click
The Google Display Network serves

180 billion

impressions (views) each month,
equalling about

6 billion
every day
Sources
●
●
●
●
●

http://blog.wishpond.com
http://expandedramblings.com
http://searchengineland.com
http://searchenginewa...
Thank you for viewing!
Did you like this presentation?
Check out blog.wishpond.com for more!
Share our blog!

One Easy Too...
21 Random Stats and Facts about Google AdWords
Upcoming SlideShare
Loading in...5
×

21 Random Stats and Facts about Google AdWords

9,444

Published on

Google AdWords rules the world of online advertising. But how much do you know about, really?

Did you know:

- Google gets 95% of its revenue from advertising
- An ad in the first position gets and average click-through-rate of 7%
- For every $1 spent on Google AdWords, the average business generates $2 in revenue

Check out more random stats and facts you need to know.

Published in: Marketing

Transcript of "21 Random Stats and Facts about Google AdWords"

  1. 1. 21 Random Stats and Facts about Google Adwords
  2. 2. At least 95% of Google’s total revenue comes from advertising
  3. 3. Google rakes in 33% of all online ad revenue (38.6 billion out of 117.6 billion)
  4. 4. The average click-through-rate for a Google ad is 3.16%
  5. 5. An ad in the first search position has an average click-through-rate of more than 7%
  6. 6. Number of businesses advertising on the Google Search Network: Over 1.2 million
  7. 7. Number of sites that are part of the Google Ad Display Network: Over 1 million
  8. 8. YouTube (part of the Google Ad Display Network) has a monthly viewership equivalent to roughly 10 Super Bowl audiences
  9. 9. A YouTube homepage Ad costs, on average, $400,000
  10. 10. There are at least 300,000 mobile apps currently serving Google Mobile Ads
  11. 11. Mobile phone listings work: 70% of mobile searchers call a business directly from Google Search
  12. 12. 33% of all Google search clicks are generated through mobile
  13. 13. Spending on PPC ads rose 12% year-on-year in the fourth quarter of 2013
  14. 14. The click-through-rates on Google Adwords jumped 25% in Q4 2013 vs. Q4 2012
  15. 15. Between December 2012 and December 2013, there was a 27% Increase in total Adwords spend
  16. 16. In 2014, 72% of Google AdWords marketers plan to increase their PPC budgets
  17. 17. Online marketing, including PPC ads, is 54% successful at generating leads
  18. 18. Local TV advertising (on the other hand), is 1% successful at generating leads
  19. 19. Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
  20. 20. If there is no right-hand column, 45.5% of people can’t tell the difference between organic and paid search results.
  21. 21. “Insurance” Is the most expensive AdWords keyword. It costs, on average, $54.91 Per click
  22. 22. The Google Display Network serves 180 billion impressions (views) each month, equalling about 6 billion every day
  23. 23. Sources ● ● ● ● ● http://blog.wishpond.com http://expandedramblings.com http://searchengineland.com http://searchenginewatch.com http://www.wordstream.com
  24. 24. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns Learn more at Wishpond.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×