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21

Random Stats and Facts

about

Google Adwords
At least

95%
of Google’s total revenue
comes from advertising
Google rakes in

33%
of all online ad revenue

(38.6 billion out of
117.6 billion)
The average click-through-rate for
a Google ad is

3.16%
An ad in the

first search position
has an average click-through-rate
of more than

7%
Number of businesses advertising on
the Google Search Network:

Over 1.2 million
Number of sites that are part of the
Google Ad Display Network:

Over 1 million
YouTube (part of the Google Ad
Display Network) has a monthly
viewership equivalent to roughly

10 Super Bowl
audiences
A YouTube homepage Ad costs,
on
average,

$400,000
There are at least

300,000
mobile apps currently serving
Google Mobile Ads
Mobile phone listings work:

70%
of mobile searchers call a
business directly from
Google Search
33%
of all Google search clicks are
generated through mobile
Spending on PPC ads rose

12% year-on-year
in the fourth quarter of 2013
The click-through-rates on Google
Adwords jumped

25%
in Q4 2013 vs. Q4 2012
Between December 2012 and
December 2013, there was a

27% Increase
in total Adwords spend
In 2014,

72%
of Google AdWords marketers
plan to increase their PPC
budgets
Online marketing, including
PPC ads, is

54% successful
at generating leads
Local TV advertising (on the other
hand), is

1% successful
at generating leads
Businesses make an average of

$2

in revenue

for every

$1

they spend

on AdWords.
If there is no right-hand column,

45.5%
of people can’t tell the difference
between organic and paid
search results.
“Insurance”
Is the most expensive AdWords
keyword. It costs, on average,

$54.91
Per click
The Google Display Network serves

180 billion

impressions (views) each month,
equalling about

6 billion
every day
Sources
●
●
●
●
●

http://blog.wishpond.com
http://expandedramblings.com
http://searchengineland.com
http://searchenginewatch.com
http://www.wordstream.com
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21 Random Stats and Facts about Google AdWords