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21 Random Stats and Facts about Google AdWords

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Google AdWords rules the world of online advertising. But how much do you know about, really?

Did you know:

- Google gets 95% of its revenue from advertising
- An ad in the first position gets and average click-through-rate of 7%
- For every $1 spent on Google AdWords, the average business generates $2 in revenue

Check out more random stats and facts you need to know.

Published in: Marketing
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21 Random Stats and Facts about Google AdWords

  1. 1. 21 Random Stats and Facts about Google Adwords
  2. 2. At least 95% of Google’s total revenue comes from advertising
  3. 3. Google rakes in 33% of all online ad revenue (38.6 billion out of 117.6 billion)
  4. 4. The average click-through-rate for a Google ad is 3.16%
  5. 5. An ad in the first search position has an average click-through-rate of more than 7%
  6. 6. Number of businesses advertising on the Google Search Network: Over 1.2 million
  7. 7. Number of sites that are part of the Google Ad Display Network: Over 1 million
  8. 8. YouTube (part of the Google Ad Display Network) has a monthly viewership equivalent to roughly 10 Super Bowl audiences
  9. 9. A YouTube homepage Ad costs, on average, $400,000
  10. 10. There are at least 300,000 mobile apps currently serving Google Mobile Ads
  11. 11. Mobile phone listings work: 70% of mobile searchers call a business directly from Google Search
  12. 12. 33% of all Google search clicks are generated through mobile
  13. 13. Spending on PPC ads rose 12% year-on-year in the fourth quarter of 2013
  14. 14. The click-through-rates on Google Adwords jumped 25% in Q4 2013 vs. Q4 2012
  15. 15. Between December 2012 and December 2013, there was a 27% Increase in total Adwords spend
  16. 16. In 2014, 72% of Google AdWords marketers plan to increase their PPC budgets
  17. 17. Online marketing, including PPC ads, is 54% successful at generating leads
  18. 18. Local TV advertising (on the other hand), is 1% successful at generating leads
  19. 19. Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
  20. 20. If there is no right-hand column, 45.5% of people can’t tell the difference between organic and paid search results.
  21. 21. “Insurance” Is the most expensive AdWords keyword. It costs, on average, $54.91 Per click
  22. 22. The Google Display Network serves 180 billion impressions (views) each month, equalling about 6 billion every day
  23. 23. Sources ● ● ● ● ● http://blog.wishpond.com http://expandedramblings.com http://searchengineland.com http://searchenginewatch.com http://www.wordstream.com
  24. 24. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns Learn more at Wishpond.com

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