The Power of Creativity & Video Advertising (White Nights Conference Helsinki 2016)

1. ZENNA
Creative in
Advertising:
How to Grow Your CR?

2. ZENNAAll copyrights reservedAgenda
How to grow your CR?
• Ad Formats: quick review.
• Main UA Channels.
• Social Networks Advertising: what’s
the catch?
• ‘Ad' Networks: catchy question.
• Creative Efficiency.
• Misleads & ‘Tough’ Misleads.
• Recommendations.

3. ZENNAAd Formats All copyrights reserved
1. In-app static ads.
2. Interstitials.
3. Popunders.
4. ExpandableAds.
5. Redirects.
6. VideoAds.
7. Native ads.
Quick review

4. Ad Formats
More viewable = more valuable
ZENNAAll copyrights reserved
Share of video ads to all other ads impressions. By Opera Mediaworks

5. ZENNAAll copyrights reservedMain UA Channels
Which performs better?
- Social Networks (Facebook,
Instagram, myTarget, Snapchat, etc.)
- Mobile Ad Networks (Display
Ads, Video, Natives)

6. ZENNA
- Standard size of creatives
- Strict moderation
- Text messages
- Advanced targeting
- ‘Call-to-action’ buttons are already built in
- Some unique ad formats as ‘Carousel’
The primary goal of these KPIs is:
Step-by-step creatives and bids optimization to get the
most relevant users.
All copyrights reservedSocial Networks Adv
What’s the catch?

7. ZENNAFacebook vs Instagram
What’s the catch?
All copyrights reserved

8. ZENNAAll copyrights reservedOk & Vk
What’s the catch?

9. ZENNAAll copyrights reserved
MobileAd Networks
Catchy question
- Dozens of ad sizes
- Light moderation
- In the most cases - NO texts
- Low targeting possibilities
- ‘Call-to-action’ buttons are NOT built in
The primary goal of these KPIs is:
To get the highest CR you can no matter which way!

10. ZENNAAll copyrights reserved
MobileAd Networks
Catchy question

11. ZENNAAll copyrights reserved
Creative Efficiency
How to increase CR?

12. ZENNAAll copyrights reservedSplit-Testing:
Red of blue?
Drop-off rates the
do not increase,
but rather decrease
real CR on
current campaigns!

13. ZENNAAll copyrights reservedMisleads
Could be effective>>

14. ZENNAAll copyrights reservedTough Misleads
NO! NO! NO!

15. ZENNAAll copyrights reservedCreative Efficiency
Some tricks…

16. ZENNAAll copyrights reservedCreative Efficiency
Some tricks…
CTR%
-­‐
0,6
СR%
-­‐
8,1
8670
DLs

17. ZENNAAll copyrights reservedCreative Efficiency
Tanks. Even more tanks.
CTR%
-­‐
0,9
СR%
-­‐
7,5
8000
DLs

18. ZENNACreative Efficiency
Just tanks. Leave just tanks.
CTR%
-­‐
1,2
СR%
-­‐
7,95
5150
DLs
All copyrights reserved

19. About:
• Founded in 2012 by key executives from
internet and mobile marketing as a full-cycle
marketing and advertising agency for mobile
games.
• Our main point is to provide only
PERFORMANCE-based user acquisition
solutions to our partners.
• Our experience and advertising methods will
increase your advertising ROI with 100%
guarantee!
• Ad networks management, deep analytics
and optimization.
• More than 150 successful projects already
delivered.
ZENNA

20. ZENNAAll copyrights reservedOur Clients

21. ZENNA
Connecting best games
and best users.
+7(495)777-36-79 hello@zennaapps.com
skype: zenna.apps
Ukraine, Kharkiv,
Moscovsky ave., 199-D5
www.zennaapps.com