THREE WAYS TO REFRESH YOUR AUDIENCE:
app store feature
WHAT TYPES OF GAMES ARE THERE?
free-to-play without in-app purchases
free-to-play with in-app purchases
WHY BUYING TRAFFIC?
Increase the number of installs
COMPETITION BASED ON TRAFFIC TYPES
Top publishers and audiences
Medium sources with a big audience
Small sources (new or unpopular)
WHAT HAPPENS RIGHT
BEFORE YOUR AD IS SHOWN?
Users open an application
An ad network SDK gets initialized
Campaign auctions are carried out based on campaign ranks.
Ranks are formed by multiplying eCPM and a coefﬁcient.
The auction winner is chosen
Users are shown the winner’s ad
CPI FOR US TRAFFIC
WHY IS TRAFFIC GETTING MORE
AND MORE EXPENSIVE?
“Raise bids to increase the volume.
If all buyers raise bids, the volume doesn’t change” principle
Decrease in conversion
HOW TO DEAL WITH IT?
Be transparent (Win Rate, eCPM, etc.)
Understand how auctions work
Avoid self competition
Work with agencies in a mutually beneﬁcial way
Understand the concept of elasticity
COME WORK WITH US!
Check out our website at job.playrix.ru