Htp Prospect Webinar


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Htp Prospect Webinar

  1. 1. The „Digital World‟: Is It Everything It‟s„Cracked Up‟ To Be?
  2. 2. Digital Marketing Rule Book For 2012 And Beyond: “Adapt Or Perish…” Avinash Kaushik Author, Digital Marketing Evangelist - Google, Co-founder - Market Motive.
  3. 3. Alternatives to you are one click away…
  4. 4. “The power that can soefficiently boost your businessto untold heights, is the same power that can destroy it…”
  5. 5. Welcome To The„New Economy‟
  6. 6. Ask Yourself:What Are Your Biggest FrustrationsWith Internet Marketing?Are You Getting Plenty Of Leads?What‟s The Quality? Here’s how one contractor solved hisproblem executing Inbound Marketing.
  7. 7. Inbound Marketing Zone - is aninnovative consulting and strategy firm whois a Value Added Reseller(VAR) throughHubSpots Partner Program. As aconsulting firm, we taught andimplemented a step by step marketingsystem used in over 13,700 businesses inmore than 362 different industries.For the past 6 years weve been evaluatingweb-based technology platforms that allowus develop our Done-For-You-MarketingManagement Solution; which is aprogram we build, execute, measure andfine tune everything on a monthly basis.
  8. 8. What Qualifies Us To Build ThisProgram For Contractors WhoDeliver Solutions That ImproveThe Performance Of The Home.Over 5 years studying „Ultra EnergyEfficient Construction‟ and „HomePerformance‟ with some of the bestBuilding Science guys in the Country.
  9. 9. We combine an extensive Sales, Bus.Dev., Marketing & Strategy Experience ByIndustries: Automotive: Engine, Chassis, Drive- train, Hydraulics, Truck accessories, Auto body, Transmission repair. Health Care: I.V. Solutions, Biomedical Equipment, Drug delivery systems, Surgical Spine Implants, Executive Recruiting: Factory Automation, Electrical, Power Generation, Building Products Ultra Energy Efficient Construction: Spray Foam, SIPS, Insulating Concrete Forms(ICF) HVAC Home Performance Home Improvement Health Insurance. Marketing, Strategy & Innovation Website Dev. & Digital Media Development.
  10. 10. 1 Stats You Need To Know2 Search Google In Your City3 Building With The Right Foundation4 Internet Marketing GAP Analysis5 Pieces Of A Complete Strategy6 The Playing Field Is Level
  11. 11. 1 Stats You Need To KnowOutbound Marketing• 44% of direct mail is never opened.• 86% of people skip TV ads.
  12. 12. 1 Stats You Need To KnowInbound Marketing• 93% of all buyers online or in stores use search prior to making a purchase.• 94% of buyers click on organic links versus 6% on paid links when searching online?• 81% of consumers receive advice from friends and family.• 52% of 55-64 year old internet users have joined a social network
  13. 13. 1 Stats You Need To KnowInbound Marketing• 77% use online reviews.• 91% of adults use social media monthly.• 64% read blogs.
  14. 14. 1 Stats You Need To Know We Are Past The„Tipping Point‟!
  15. 15. The MOST Important PieceOf ‘Marketing Real Estate’.
  16. 16. Not Sure About Your Online Strategy… Done Some SEO. Have A Facebook Page..
  17. 17. ...Do You Have AStrategy In Place ToCapture Your Share?
  18. 18. • Our Strategy Is A Limited Opportunity By Geography.• Whoever Implements All Of This Could Run Away With The Market.
  19. 19. 2 Search Google In Your CityLet‟s Take A Look.
  20. 20. 3 Building With The Right Foundation Confusion!
  21. 21. 3 Building With The Right Foundation
  22. 22. 3 Building With The Right Foundation All-In-One Or Fragmented?
  23. 23. 3 Building With The Right Foundation
  24. 24. 3 Building With The Right Foundation
  25. 25. 3 Building With The Right Foundation
  26. 26. 3 Building With The Right FoundationThe NEW Consumer: Respect Me! I‟m A CapableDecision-Maker. Tell Me Why You Are Credible.
  27. 27. 3 Building With The Right FoundationCategorize Your Prospects(HVAC): ‘John Smith’s Eyes’.1. NO HEAT, NO COOL (emergencies) - I need someone to fix it NOW!2. Do I Need A Tune Up: Is it worth it?3. Should I replace my HVAC System with a more energy efficient one?4. High energy bills - what methods are a good investment and which ones will drain your wallet.5. Comfort issues - do I have to live with it or are there solutions that work.6. Health IAQ - What threats am I not aware of.7. Home Performance - Air sealing, duct sealing, blower door, etc.
  28. 28. 3 Building With The Right FoundationSo You‟re 1st Page On Google Along With 10 Others. • Expecting a phone call – Yellow Page Mentality. 1-5% are Now Buyers. • What about the 95 - 99%? Engage and convert. • Opportunity to educate. • Lead nurturing. • Increase sales conversion through pre-sales self discovery. • Lead analysis.
  29. 29. 4 Internet Marketing GAP Analysis
  30. 30. 5 Pieces Of A Complete StrategyAT THE CORE: • Marketing Strategy • Website • All-In-One Technology
  31. 31. $135 vs. $346
  32. 32. The Inner Circle Opportunity What Are The Costs? What Do I Receive?
  33. 33. Getting Started – 90 Days Level One Level Two Level ThreeFees To Inbound Marketing Zone (Does Not $2200 $3200 $4500Include $200/mo. HubSpot Subscription) $1000 - To start. $1500 - To start. $2000 - To start.Initial Set-Up And Dev. $600 - Mo. # 2 $850 - Mo. # 2 $1250 - Mo. # 2 $600 - Mo. # 3 $850 - Mo. # 3 $1250 - Mo. # 3Keyword strategy and analysis   Website migration and dev. (unlimited # of   pages)On-page SEO   Landing Pages - Write copy, layout and design,   and build submittal forms.Create Offers - Reports, Buyers Guides, etc.   Blog set-up and integration;   Blog subscription invitation page   Set up Social Media and connect to HubSpot   Build lead nurturing campaign  Build custom email template  Set up email manager  
  34. 34. Continue The Development And Refinement Through Our:Monthly Done-For-You Program Level One Level Two Level Three(Fees To Inbound Marketing Zone) $600/mo. $850/mo. $1250Blog Articles/mo. with keyword 6 8 12SEOMonthly analysis and adjustment.   Import email lists from current   databases.Re-engage/Invite email blast.   Free listing on   www.HomeThatPerform.ComContractor Directory.
  35. 35. All The Extras Included In Level Three Of Our Done-For-You Marketing Program:Advanced Program Development Level One Level Two Level Three($60,000 Value) $600/mo. $850/mo. $1250ProActive Referral Program: Joint Ventures Up-selling Strategies Produce video testimonials Unlimited Consulting and Mastermind GroupSales Process Improvements 
  36. 36. AdvancedProgramDevelopment
  37. 37. Our „Inner-Circle‟ Done-For-YouMarketing Program: A $104,600 Annual Inbound MarketingCampaign For $17,950.
  38. 38. Similar to a GroupPurchasing Organization(GPO);Affordable pricing byleveraging the collectivebuying power of multiplesmall businesses within aparticular industrysegment.
  39. 39. All-in-One Marketing Software $200 per month
  40. 40. All-in-One Marketing SoftwareHubSpot To Date: 6000+Subscribers
  41. 41. “Small Business With The Best Technology Rules!”“Small Business With The Best (Internet Marketing) Technology Rules!!” (We Modified It A Little)
  42. 42. “Finally, there is onrushing technology that can make you either obsolete or quickly threatened. If youre not on top of the technology in your category, trust me, someone else out there is trying to nail you. You have to be willing to attack yourself with a better Jack TroutRecognized as the worlds idea and not let your competitorforemost marketing do it for you”.strategist.
  43. 43. 6 The Playing Field Is Level
  44. 44. ‘Dont Re-invent TheWheel’....Just Roll ItIn Your Direction!• Duplicate the track record of HubSpot;• 35,000 leads a month!• A Pattern and System - 10-Step process in place.
  45. 45. DRIVE DOWN YOUR… Cost Per Lead Cost Per Sale TO THE ABSOLUTE MINIMUM!
  46. 46. Increase Your Lead Conversion RateGoing From 20%(2 out of 10) to 30%(3 out of 10)Increases Sales $240,000:
  47. 47. The Inner Circle Opportunity
  48. 48. Why Are We DoingThis?The Testimonials: You appear andspeak in a video testimonial created byus sharing your real-life experiences ofthe program including the impact it hasmade on your business; relating to thematerials; including but not limited tofigures, results, impact, increase insales, conversion ratios and productivityrelating to marketing strategies, thebenefits of the program.
  49. 49. It All Adds Up:• Consultants With Our Business Background.• Most advanced Internet Marketing Expertise; a proven methodology.• Proven marketing system.• Website dev., Copywriting.• Business growth strategies.• Industry knowledge – Home Performance to Ultra Energy Efficient Construction.• Relationship with Building Science Experts.
  50. 50. From our perspective:Implementing All Of This WillBe Required To Compete In The Digital Age.
  51. 51. From our perspective: You‟d be hard-pressed to find company who can deliver this much, this fast, for such a small amount of money, for the most important piece of „marketing real-estate‟; where experts are saying, “adapt or perish” .A ‘Strategic Partnership’
  52. 52. From our perspective:“Success Goes To Those WhoApply New & Better Methods, Improve Efficiencies And Deliver Better Value!”
  53. 53. “Give me a leverlong enough and a fulcrum on which to place it, and I shall move the world.” Done-For-You Marketing Archimedes Solution
  54. 54. In The End, Build TheUltimate……Lowering Your Costs, MakingMore Money & Freeing Up More OfYour Time.