The CMO Survey - Highlights and Insights Report - Spring 2024
Adp social recruiting
1. Social Recruiting 101
ADP/Virtual Edge User Community
July 26, 2012
Presented by
Carmen Hudson
Recruiting Toolbox
2. Two Hour Tour
• Introductions – personal comfort with
social media
• Social media platforms and trends
• Getting started
– Social recruiting roadmap
– Productivity secret sauce
• Measuring success
Advice Opinions and examples along the
way
3. Ground Rules
• Turn your phones ON
• Hashtag is #adpvesocial
• Embedded Q&A
• Let’s have a good time!
• My goal: to show you at least one shiny
object that will blow your mind
There will be dancing
5. Peopleshark’s Philosophy
• Social media is here to stay
– But email isn’t
• Linksters think very differently about
privacy, freedom of speech and
information transparency
• We live in exciting times – you can ride the
wave or sit on the sidelines (either is OK)
• The old rules/laws of HR still apply (and
that’s a good thing!)
6.
7. You’re worried about…
• Productivity
• ROI
• Public nature of social media
• Company image
• Management buy-in
• Legal troubles
• What else?
8. Two Hour Tour
• Introductions – personal comfort with
social media
• Social media platforms and trends
• Getting started
– Social recruiting roadmap
– Productivity secret sauce
• Measuring success
Advice Opinions and examples along the
way
17. Trend: Social Media Management
• Dedicated resources
• Distribution/Productivity
• Measurement
• Monitoring and Listening
18. Two Hour Tour
• Introductions – personal comfort with
social media
• Social media platforms and trends
• Getting started
– Social recruiting roadmap
– Productivity (the secret sauce)
• Measuring success
Advice Opinions and examples along the
way
20. Create a roadmap
Career Site
Social Media Presence
Individual Recruiting Activity
CRM + ATS
Inbound/Outbound Social Recruiting
“Team” (Micro + Macro)
Specialized social media
applications
Talent Community
22. What to measure
• Career site Google analytics
• Friends, fans, followers, influence, engage
ment over time
• Source of hire and source effectiveness
• Time spent/productivity
• Candidate quality
24. Please connect with me
• Twitter: @Peopleshark
• LinkedIn: www.linkedin.com/in/carmenhudson
• www.recruitingtoolbox.com
Upcoming events
• ERE Expo
– Sept 5-7 Hollywood, FL
• Mrecruiting Camp
– Sept 14 Atlanta, GA
• SourceCon
– Sept 20-31 Dallas, TX
• Recruiting Toolbox Leadership Lab
– Sept 26-27 Mountain View, CA
Editor's Notes
1976-1979 Gen X1980-1989 Gen Y/Millenials1990 – Linksters early 20s, have never worked without email, cell phones, computers, or even social mediaJust like television for boomers, digital technology is no biggie
– some level of interaction – they should be talking to EACH OTHER, not to YOU-- might talk about work--data about candidates or leads can be gatheredLinkedIn – company pages, apply with linkedin, social adsTwitter – new company pages, certified accounts, eco systemFacebook – jobs, pages + appsYoutube – channelsG+ - who knows?Foursquare – local + highlight & sonar
SCRATCHING THE SURFACE – NOT ENDORSINGPost jobs (to whom????)Search social networksLeverage employeesReach out to candidatesLinkedIn – company pages, apply with linkedin, social adsTwitter – new company pages, certified accounts, eco systemFacebook – jobs, pages + appsYoutube – channelsG+ - who knows?Foursquare – local + highlight & sonar
Post jobs (to whom????)Search social networksLeverage employeesReach out to candidatesLinkedIn – company pages, apply with linkedin, social adsTwitter – new company pages, certified accounts, eco systemFacebook – jobs, pages + appsYoutube – channelsG+ - who knows?Foursquare – local + highlight & sonar